Country Manager Gulf & Levant
Olympus EMEA
Total years of experience :19 years, 4 Months
• Spearheaded the expansion of Olympus medical device business across the Gulf and Levant regions, significantly boosting business presence and market penetration,
• Designed and executed innovative business strategies that propelled Olympus revenue growth and profitability, aligning with dynamic market demands,
• Led efforts to elevate Olympus to a market-leading position securing its role as a strategic supplier in key markets, resulting in a YoY increase in market share and a remarkable 241% revenue growth in 2023.
• Negotiated and secured high-value corporate contracts exceeding each $5M annually catalyzing profitable sales surges and impressive double to triple digit growth rates,
• Implemented innovative business solutions and tailored sales and marketing campaigns that stimulated sales growth across all product lines and improved customers experience,
• Organized and engaged in marketing initiatives and professional education events and consistently met the targeted objectives,
• Successfully restructured distribution network, negotiated strategic distribution agreements in alignment with Olympus’ vision and fostered mutually beneficial partnerships,
• Directed the distribution partners programs and led regular performance reviews with partners to oversee Olympus business market’ activities,
• Enhanced distributors teams’ performance in line with set KPIs and plans through comprehensive product training and sales education stimulating business demand,
• Oversaw distributors service teams, guaranteeing top-tier maintenance services and value to customers.
• Cultivated enduring customer relationships through dedicated and proactive support and fast responsiveness to partners and customers,
• Maintained strict adherence to corporate standards, legal guidelines, and regulatory mandates,
• Developed effective strategies for accurate demand forecasting and ensured data integrity within the CRM system that boosted client retention and satisfaction,
• Engaged in competitive analysis and market research to inform business tactics,
• Expanded and grew Olympus business activity in Maghreb markets and introduced robust service support solutions,
• Established a thriving distribution network, enhanced partners capabilities and hired new business allies in designated markets
• Collaborated with distributors and devised a localized strategy and business plans and ensured business success while remaining integrated with the corporate strategy and objectives,
• Generated new business opportunities and managed large scale business projects, with both new and existing accounts, that drove
substantial growth,
• Directed local and international marketing activities and cultivated strong relationships with healthcare professionals for enduring partnerships,
• Supervised distributors’ sales and service teams’ recruitment, training and product education and ensured high teams’ performance and expertise,
• Conducted regular business performance reviews and led monthly, quarterly and yearly partners meetings to maintain strategic alignment,
• Delivered precise sales forecasts and managed pipeline consistently meeting or exceeding business targets,
• Monitored products availability and distribution in countries overseeing sales support and supply chain operations to optimize market reach,
• Addressed financial challenges with effective solutions that ensured seamless business operations,
• Actively supported and participated in scientific and educational events, congresses and workshops contributing to Olympus brand’ educational growth and visibility,
• Maintained strict compliance with legal and safety standards within the market, upholding the company reputation and integrity.
• Strategized market entry for FMCG exporters targeting EMEA regions and ensured alignment with local market dynamics,
• Cultivated high level strategic alliances and engaged with key stakeholders nurturing decision makers relationships,
• Expanded products reach and market shares for clients through adept negotiation and meticulous contracts management with diverse customers,
• Conducted in-depth market research and competitive analysis that shaped effective marketing strategies, guided business decisions and elevated leads generation by 30%,
• Boosted exporters brands’ recognition and presence through active participation in promotional activities both domestically and internationally.
• Spearheaded complex sales negotiations and deals closures across diverse global markets, including Europe, North America, Africa, China and Gulf markets and aggressively pursued new opportunities,
• Cultivated robust relationships, enhanced partners, clients and suppliers’ engagement and fostered a network of positive alliances,
• Directed dynamic marketing initiatives, orchestrated press releases, amplified media visibility, enhanced and maintained a compelling
company web presence,
• Lead a strategic market intelligence program that aligned products offerings with market needs and maintained a competitive edge,
• Represented the company at national and international forums and drove the marketing and business development activities,
• Contributed to pivotal business development and transformation projects, and played a key role in the organizational evolution,
• Played an instrumental role in the customizations and implementation of an ERP system that streamlined business processes,
• Organized and executed team building events that strengthened teams’ unity and morale.
• Leaded purchasing project and performed all purchasing transactions
• Planned and monitored purchases in conformance to the specific project requirement with in. time, cost and quality.
• Built, managed, motivated, leaded and reviewed the Department Team,
setting / reviewing annual goals, objectives for the department - focusing on the key business needs,
• Performed and managed all activities involved in the purchase of materials from local/overseas sources as per the Company's procedures and method.
• Developed, documented, and executed a global comprehensive logistics and distribution strategic plan which drove optimal customer service and profitability.
• Managed and optimized a global supply chain logistics network with multiple distribution centers.
• Developed global implementation of distribution best practices such as systems integration and optimization, inventory control and demand planning.
• Carried out effective negotiation on prices, terms of payment and delivery on the basis of comparative statements.
• Drove operational excellence and best practices across the network reducing cost by 5% per year.
. Conducted in-depth research for various articles, gaining a thorough understanding of journalistic investigation and fact-checking.
. Successfully integrated multiple high-profile ad campaigns into the newspaper, increasing overall ad revenue by 15%.
. Optimized ad layouts for better visual appeal and reader engagement, resulting in a 20% increase in ad click-through rates.
. Collaborated closely with advertisers to understand their needs and create compelling ad placements that aligned with their marketing goals.
. Contributed to the design and placement of advertisements, ensuring they were visually appealing and effectively targeted to the newspaper's audience.
. Analyzed ad performance metrics and provided actionable insights, leading to improved ad strategies and higher advertiser satisfaction.
. Contributed to the new strategies for ad placements, resulting to a 10% growth in advertising revenue over the internship period.
. Coordinated with the sales and design teams to streamline the ad integration process, reducing errors and increasing efficiency.
. Leveraged both digital and print platforms to create cohesive advertising campaigns, maximizing reach and impact for clients.
. Assisted in news reporting and coverage, learning the processes involved in timely and accurate news dissemination.
. Monitored audience engagement and feedback, gaining insights into reader preferences and interests to improve content relevance.
. Learned to effectively promote articles and engage with the newspaper’s online audience.
. Developed strong time management skills by adhering to strict deadlines and managing multiple tasks simultaneously
• Internship in the Sales Department, Front Office at the BMCE Bank Group
• Internship in the Customer Management Department at the National Office of Airports (ONDA Morocco)
. Completed a refresher training at Arval, enhancing my skills in analyzing and interpreting market data to support strategic decision-making.
. Gained advanced proficiency in handling financial data, ensuring accuracy and reliability in financial reporting and analysis.
. Refined my understanding of commercial strategies by working on real-world cases, focusing on market trends and competitive analysis.
. Received training on the latest statistical tools and software, improving my ability to perform complex data analysis and generate actionable insights.
. Enhanced my ability to visualize data through various tools, creating clear and impactful presentations to communicate findings effectively.
. Developed skills in financial forecasting, utilizing historical data and market trends to predict future financial performance.
. Conducted in-depth market research, learning to identify key market drivers and their implications for business strategies.
. Worked closely with cross-functional teams to integrate market data into broader commercial and financial strategies.
. Learned to evaluate and interpret performance metrics, contributing to more informed business decisions.
. Improved my ability to document and report findings, ensuring clear communication and comprehensive records of analysis
. Shadowed professionals at Wafabail to gain comprehensive insight into leasing operations and financial management.
. Observed client interactions and learned effective communication strategies for addressing customer needs and concerns in the financial sector.
. Assisted in the review of financial documents to understand the process of risk assessment and decision-making in leasing agreements.
. Received hands-on exposure to industry-standard financial software used for tracking and managing leasing contracts.
. Enhanced my analytical skills by observing the evaluation of financial statements and the preparation of detailed leasing reports.
. Collaborated with various departments to understand the interdepartmental workflows and the importance of teamwork in achieving organizational goals.
. Gained knowledge of regulatory and compliance standards pertinent to the leasing industry and financial services.
. Participated in a project that aimed to streamline leasing processes, contributing to the development of more efficient operational strategies.
Master in Marketing and Trade Development from The National School of Trade and Management (ENCG Settat)
Bachelor's Degree in Management of International Trade (ESG Maroc), with distinction
First year at Hassan II University of Casablanca, Faculty of Economic, Social and Law sciences