nitin dhanda

Set digital marketing and e-commerce direction to drive
room and non-room revenue for a cluster of hotels in Saudi
Arabia, Qatar, UAE and Oman
 Identify, articulate and defend insights and
recommendations to senior management
 Collaborate with partner agencies to develop annual
business plan for PPC and E-mail Marketing.
 Responsible for P&L account for all web related sales
 Seek out new opportunities in the digital and mobile
marketing arena
 Drive SEO and social media strategy through in-house
teams
 Build effective partnerships with third party websites like
Expedia, Trip Advisor etc. and other regional teams in
Hyatt
 Recruitment, hiring, training and developing of
departmental team members
 Analyse web traffic trends to the hotel websites using web
analytics system and tweak advertising strategy
accordingly

KOTAK LIFE INSURANCE -Senior Manager, Marketing since May, 2010

 Manages digital marketing initiatives like SEM campaigns, display campaigns, SEO initiatives for ecommerce as well as brand building.
 Spearheading social media initiatives for the brand on platforms like Facebook.
 Spearheading the redesigning of corporate website and ensuring that the brand is seen as one of the leading insurance companies in the digital arena.
 Undertake market research on local, regional and national levels to understand market needs and trends, consumer demographics, preferences and buying habits
 Drive implementation of the brand strategy across various media platforms(T.V, outdoor, and internet)
 Manage creative and media agencies for effective advertising communication, brand representation and to coordinate marketing campaigns
 Involved in the production of TV advertisements, newspaper and magazine advertisements, email campaigns, micro sites, liaising with art designers and copywriters.
 Supervises the sign off of marketing literature used in campaigns
 Liaises with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
 Manages lead management initiatives from generation to distribution and finally assessing the quality of leads.
 Responsible for department’s certification in ISO and KPMG audit.
 Responsible for studying visitor behaviour on corporate website through Google analytics

AMERICAN EXPRESS- Travel Counselor November, 06- july, 07.

• Operating key software and global distribution systems like sabre and Apollo.
• Processing corporate reservations on the global distribution systems.
• Working on different databases to capture client travel data and capturing invoices of the processed reservations.
• Was the coordinator for different company branches in the United States and India and won an award or excellent work in that area.
• Conducted a training batch on a pilot process for capturing invoices of southwest airlines.
• Handling special requests of corporate travellers

• Accountable for revenue and profit generation for the entire unit.
• Maintaining expenses with implementation of stringent cost control measures.
• Ensuring rendering of high quality services, resulting in customer delight
• Exploring profitable opportunities to enhance business volumes.
• Handling operational functions like pre-shifts staff briefings, creating the duty roster, shift management and daily sales report.