Director - Digital Marketing
Hyatt Hotels
Total years of experience :15 years, 10 Months
Set digital marketing and e-commerce direction to drive
room and non-room revenue for a cluster of hotels in Saudi
Arabia, Qatar, UAE and Oman
Identify, articulate and defend insights and
recommendations to senior management
Collaborate with partner agencies to develop annual
business plan for PPC and E-mail Marketing.
Responsible for P&L account for all web related sales
Seek out new opportunities in the digital and mobile
marketing arena
Drive SEO and social media strategy through in-house
teams
Build effective partnerships with third party websites like
Expedia, Trip Advisor etc. and other regional teams in
Hyatt
Recruitment, hiring, training and developing of
departmental team members
Analyse web traffic trends to the hotel websites using web
analytics system and tweak advertising strategy
accordingly
KOTAK LIFE INSURANCE -Senior Manager, Marketing since May, 2010
Manages digital marketing initiatives like SEM campaigns, display campaigns, SEO initiatives for ecommerce as well as brand building.
Spearheading social media initiatives for the brand on platforms like Facebook.
Spearheading the redesigning of corporate website and ensuring that the brand is seen as one of the leading insurance companies in the digital arena.
Undertake market research on local, regional and national levels to understand market needs and trends, consumer demographics, preferences and buying habits
Drive implementation of the brand strategy across various media platforms(T.V, outdoor, and internet)
Manage creative and media agencies for effective advertising communication, brand representation and to coordinate marketing campaigns
Involved in the production of TV advertisements, newspaper and magazine advertisements, email campaigns, micro sites, liaising with art designers and copywriters.
Supervises the sign off of marketing literature used in campaigns
Liaises with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
Manages lead management initiatives from generation to distribution and finally assessing the quality of leads.
Responsible for department’s certification in ISO and KPMG audit.
Responsible for studying visitor behaviour on corporate website through Google analytics
AMERICAN EXPRESS- Travel Counselor November, 06- july, 07.
• Operating key software and global distribution systems like sabre and Apollo.
• Processing corporate reservations on the global distribution systems.
• Working on different databases to capture client travel data and capturing invoices of the processed reservations.
• Was the coordinator for different company branches in the United States and India and won an award or excellent work in that area.
• Conducted a training batch on a pilot process for capturing invoices of southwest airlines.
• Handling special requests of corporate travellers
• Accountable for revenue and profit generation for the entire unit.
• Maintaining expenses with implementation of stringent cost control measures.
• Ensuring rendering of high quality services, resulting in customer delight
• Exploring profitable opportunities to enhance business volumes.
• Handling operational functions like pre-shifts staff briefings, creating the duty roster, shift management and daily sales report.
Was awarded a scholarship of Rs 50,000 by ITC Ltd as the best all round graduating student in college. Was in the top 5 ranks throughout the four years at college
