Noor Abid Mohammed

• Developed and implemented a comprehensive commercial strategy to drive business growth, expand market share, and maximize profitability across GCC Market.
• Appointing and Managing the Distributors across GCC.
• Leading and managing the sales and marketing teams, setting clear objectives and KPIs.
• Identifying new business opportunities and partnerships to enhance the company's market position.
• Closely working with cross-functional teams to ensure product quality, delivery, and customer satisfaction.
• Analyze market trends, customer needs, and competitor activities to make informed business decisions.
• Monitoring and reporting on key performance indicators and financial results to the executive team AND Maintaining the Retailers Relationship with all Key Accounts.
• Develop and maintain strong customer relationships, working closely with key accounts.
• Responsible for negotiations with clients, suppliers, and partners to secure advantageous agreements.
• Ensure the company's compliance with all legal and ethical standards.
Financial Management :

· To deliver on Annual targeted Volume, Profitability (GP Net), Market Share, and Receivables (DSO) objectives for each Brand/Division (including prompt settlement of supplier debit notes).
· Prepare an Annual Business Plan to forecast resources and other building blocks to achieve Business Objectives.
· Prompt & Efficient Inventory/Receivables management, to ensure Cost of Capital is maintained within agreed parameters.
Leadership and Decision-Making
• Coordinate crucial business decisions within the category, including resource allocation.
• Help adapt the organizational structure and processes within the vertical for efficient initiative implementation.
• Propose changes to the company's organizational structure to enhance the effectiveness of vertical initiatives.
• Resolve obstacles promptly by clarifying goals, approaches, and mandates to ensure a harmonious and conflict-free environment.

Responsibilities as Sales Head :
•Handling a Portfolio of 500 million annual Turnover, with 5 Business Unit Reporting
•With 500+ Direct and indirect team, setting up the right process is key for driving the business, by review and improve organizational effectiveness by developing processes, overseeing employees, establishing a highly motivational work environment and implementing innovative changes.
•Taking lead in improving operational efficiency within Each Unit and responsible for overall performance /achievement of target of the each unit both Operationally and financially.
•Working closely with Trade marketing, Merchandising manager to make sure necessary support is been provided to the Sales Units and in Market Execution are happening as per SOP.
•Working closely with all the Brand Partners and extends necessary support to make sure each and every brand is been given focus within the Units/department.
•As head of the Sales, direct accountability and complete management responsibility for negotiating at the highest level on the behalf of the Company with all the Key Account Customers and building strong trading relationship.
•Act as a business owner for all the existing and new category, possessing a complete understanding of internal and external variables that impact our business (inventory forecasting, P&L etc).
•Responsible for acquiring New Brands to each Unit to make each unit delivery a reasonable growth year on year.
•Formed New Category/Division and team in the present tenure of this organization by building Pharma Channel/ Perfumery Channel etc.
•Overseeing the Performance and Training the Merchandisers and Promoters whenever required. (total of 150 Merchandisers and 100+ Promoters were part of my team)

Responsibilities as General Manager- Sales & Marketing (UAE, KSA and Oman)
•Direct reporting to the Directors & leads a team of 250 sales team with 6 direct reportees, with complete responsibility for profitability & growth of the entire department & achieve overall country targets as per the set key performance indicators
•Analyze market potential and explore scope to expand business
•Prepare strategic business plans including both short term tactical & long term plans to better manage net profits & deliver on the departmental objectives
•Handles perfume brands in Middle East that include Sapil, Royal Jasmine, Swiss Arabian, Alta Moda, Shirley May & Colour me, besides several other skin & personal care products and colour cosmetics
•Plan budgets & control expenses of the department to develop & deliver innovative product categories that cater to customer needs worldwide
•Steer smooth functioning of the supply chain operations & optimize entire resources
•Approve trade marketing plans & manage routines daily sales operations to improve results
•Establish sales goals, set accountability for each direct reportee, & tracked individual & team performance
•Set up & share the corporate vision statement to the team for the rapid growth of the company
•Identify opportunities, meet principals, and negotiate on adding new brands to the existing portfolio
•Meet all the key account buyers to cater to a wide variety of consumer preferences, & ensure success of all accounts
•Ensure optimum inventory levels to achieve cost savings without hampering the overall operations
•Oversee recruitment, on boarding, induction training, & mentorship programs to motivate the new team
•Prepare & present the performance reports highlighting profit and loss contribution to the top management
•Conducts effective sales leadership meetings to frame key deliverables for the department
•Arrange performance review meetings & submit fact findings reports to the higher management team
•Successfully planned 360 degree marketing campaigns, brand promotions activities from ground level sponsorship to on air & TV, Media, met media agency teams for media planning to create strategic brand management initiatives Other Experiences :