Noor Barany

Manage all social media and marketing activities for a portfolio of both large and small businesses in health, landscaping, home improvement, and beauty. Direct all content creation, performance management, client communications, strategic planning, and reporting.

Meet with each client to lead requirements gathering and consultation. Successfully translate the broad brand visions and strategic objectives of each client into specific, measurable marketing plans.

Develop and deliver brand growth strategies through paid media campaigns, including Google/ LinkedIn/ Facebook Ads, TikTok, and sponsored posts on Instagram and Twitter. Prepare easy-to-understand reports on key performance metrics, including ROI, post reach, and brand reach.

Developed and delivered creative, engaging communications campaigns using storytelling, visuals, and information to promote employee engagement across Nokia’s internal dashboard and external mediums.

Collaborated with a cross-functional team of department leads to ensure all communications aligned with the broader strategic objectives of senior leadership both internally and externally. Acted as the subject matter expert for social media and digital campaign management.

Assisted with digital marketing campaign creation, monitoring, and analysis. Reported directly to the Marketing Manager and assisted with research, interpretation, and strategic planning.

Stayed up-to-date on current and emerging trends in digital communications to regularly inform upcoming campaigns. Ensured compliance with all corporate guidelines for communications and reporting.

Monitored, managed, and drove social media content strategies on the University’s official Twitter, Facebook, Instagram, and LinkedIn Alumni accounts.

Analyzed key branding, messaging, and strategic objectives to create call-to-action posts, creative content, and engagement campaigns. Developed frameworks for feedback by senior leaders for continuous improvement.

Successfully bridged the gap between information-driven school updates and a fun and engaging messaging strategy to grab the attention of students and followers. Developed and proposed key initiatives for leveraging emerging social media trends on University platforms.

Managed social media inquiries, comments, and interactions while representing the University. Used discretion and tact when discussing sensitive topics and information.

Conducted research and analysis on trending issues using TweetReach and Radian6 and prepared regular analytics reports with interpretations.


Managed and prioritized multiple, competing objectives simultaneously. Developed processes for information sharing, data management, and collaboration among team members.

Ensured compliance with all regulatory processes for confidentiality, documentation, and reporting.