Nora Alshammri

• Develop and execute CRM and lifecycle marketing strategies to improve customer retention, engagement, and
lifetime value.
• Build audience segmentation strategies for personalized email, push notification, and in-app messaging
campaigns.
• Analyze customer behavior, campaign performance, and conversion funnels to identify growth opportunities.
• Monitor marketing KPIs and continuously optimize campaign performance using data insights.
• Collaborate with marketing, product, creative, and development teams to execute integrated marketing
initiatives.
• Support marketing automation initiatives that enhance customer experience and business growth.

• Planned and executed digital marketing campaigns aligned with business objectives and brand strategy.
• Conducted market research, competitor analysis, and consumer trend analysis to improve campaign
effectiveness.
• Managed campaign budgets while optimizing ROI, CPI, and overall campaign performance.
• Collaborated with creative, media, CRM, and development teams to deliver integrated marketing campaigns.
• Analyzed campaign performance using Google Analytics, Adjust, and internal reporting dashboards.
• Prepared campaign performance reports and recommended optimization strategies based on data insights.
• Supported customer acquisition initiatives across multiple digital marketing channels.

• Planned, created, and scheduled engaging social media content to increase brand visibility.
• Monitored content performance and optimized strategies using engagement metrics.
• Conducted competitor analysis and researched market trends to identify content opportunities.
• Collaborated with the business owner to maintain a consistent brand identity across digital platforms.