Noran El -Bosseli

- Marketing & Communication Strategy
- Core range market share growth
- NPD expansion in new categories

- Marketing & Strategy consulting for Cosmetic companies
- End to end brand development services

***Developed & exited E-commerce cosmetic startup with 6 digit valuation in 2 years

- Marketing Strategy
- Commercial Planning
- P&L and budget management
- Team deployment
- Regional media management

Lead the conversion of target consumer from Asian to Arabs in the region in terms of:

- Communication & Media
- Product Development
- New category / country entry
- P&L and budget management
- Media & Communication planning

oMarket assessment to highlight potential market opportunities
oLeading strategic projects to serve long term company objectives
oFinancial modelling for the project (P&L and ROI scenarios)
oCommercial planning including assessment and hiring of business partners
oMarketing planning & budgeting
Developing External relations that add value to overall business performance

Main Achievements:
o 2 success story launches that achieved the best results in the region (Pure Active product range - BB Cream )
o Developed best practice ground activation model
o Developed one of the highest interactive and biggest fan base Social Media groups in the category

Responsibilities:

o Managing product portfolio to contribute to brand development
o Launching new products that add significant value to the current portfolio and contribute to higher market share
o Locally adapting international advertising creative material
o Setting communication strategy for each product and analyzing media agency recommendations
o Managing ATL activities and evaluating campaign performance including TV campaigns and digital advertising
o Managing ground activations, sampling campaigns and competitions
o Managing PR campaigns in magazines, newspapers and multiple online platforms that bring tangible results
o Analyzing data on product segment/category to make recommendations to management
o Managing the marketing plan budget for group of products under Skin Naturals portfolio
o Cross communication with other departments (sales, supply chain, Trade Marketing departments…etc) to support marketing objectives


* Awarded best launch for BB cream launch in 2013

o Managing and facilitating New Product Development pipeline. In addition to exploring potential markets and innovative product packaging that would add value to the existing portfolio

o Tailoring Business plans and Marketing plans for current and new product launches

o Preparing analysis reports such as category analysis, competition analysis, media scene reports and company performance analysis

o Managing Suppliers in implementation of all ATL & BTL activities

o Supervising Marketing team on implementation of marketing activities, tracking of marketing material and obtaining all necessary approvals

o Evaluation of all Marketing activities' efficiency & performance post implementation

o Event planning for new product launches (includes venue preparation, presentation, managing media coverage, celebrity management )

o Preparation of complete company performance reviews held in company’s HQ in the region on quarterly basis

Writing articles and copy editing in multiple publications in Egypt and Lebanon:

- CONVO magazine
- TE Data annual magazine
- Weekend magazine

Main Achievements:
Managing a training and research project for MTN (Africa’s leading telecommunications provider in Africa) in Sudan

Responsibilities:

Conducting primary and secondary research, field research, mystery shopping, Business plans, Market studies .

Training workshops for a variety of industries.

-Managing a sales team of 5 members
-Handling sales cycles
-Managing employment fairs