Digital Media executive
Havas Media Group
Total years of experience :4 years, 8 Months
Manage bids and budgets for Paid Social Media
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Create and manage paid social media (Facebook, Instagram and Twitter etc.)
• Monitor campaign performance and optimize campaigns to increase effectiveness and audience reach
• Use of a toolkit to measure, monitor and optimize social activity- A/B testing to find out what works, tweak and improve campaigns, tactics, communications, etc.
• Adapt to changes within social networks - product updates, functionality, reporting etc.
• Monitor and present relevant data, trends, successes, exceptions, etc.
* Briefing the creative team who will produce the adverts in KSA & Jordan.
* Negotiating with clients, solving any problems and making sure deadlines are met.
* Creating and updating clients list.
* Checking and reporting on the campaign's progress.
* Keeping in contact with the client at all stages of the campaign.
* Managing the account's budget and invoicing the client.
- Consulted key accounts on how to use Twitter advertising effectively by demonstrating how Twitter’s advertising products work.
- Supported the key Account Manager in maintaining a strong relationship with advertisers.
- Executed Twitter campaigns and served as a guide for advertisers for optimization, delivery and up selling.
- Provided advertiser support in a timely and productive manner.
- Positioned Twitter as a leading platform for online advertising in the local market.
- Followed up with Facebook advertising platform and up to dated of the new ad types.
- Developed and delivered marketing plans in order to reach required traffic targets and to reach the required audience on Facebook
- Monitored the campaign to ensure full delivery according to budget.
- Executed solid plans to increase fan base on Facebook.
- Reported campaigns stats to salesperson in a timely and punctual manner.
- Monitored campaign's reach and CPC.
- Responded to support issues involving internal and external customers efficiently.
- Managed Facebook pages and engaged new fans via Facebook advertising platform.
- Monitored key accounts Facebook campaigns performance.
- Co-operated with the sales team in reporting, quotations and client assistance.
- Worked closely with Facebook Dublin office on the Homepage advertising.
- Handled Online Campaigns " Facebook, MSN, Masrawy, Yallabina & Yallakora"