FMCG
Total years of experience :9 years, 2 Months
Growth: grew the largest Shampoo brand in Pakistan by 24% in 2019 by driving consumption
• NPD: locally crafted launch in a specialized category to drive out the market leader - achieved the Y3 targets in Y1
• NPD: relaunch of Clear Shampoo to take on market leader and gain share in the anti-dandruff segment
• Brand Equity: Strengthened Brand Love by crafting a locally led CSR campaign on Girl Child Education
• Trade Marketing: Plannogramming, In-store testing & execution of launches, audience heat mapping, activations
• Other responsibilities: Consumer Insights, Supply Chain Planning, NPD, Campaigns, P&L, Budget, and Digital presence
: deep dive into the processes on Innovations, Post Launch Evaluations,
Marketing Plans, 3-year Category Strategies, and In-store Execution. Sharing recommendations for improvement
Led product development for Pakistan to turnaround Vim (dishwashing bar) with a customized mix and a challenger
campaign to attack market leader (at 56% share), growing the brand by 26% in 2018
Assistant Brand Manager - Unilever Ice Cream (Wall’s)
Launched a new product against market leader Dettol; gained +300 bps of penetration within the first 6 months
• Led the new brand’s planning, 6Ps, and Go-to-market strategy
Feasibility studies for new projects; Sensitivity Analyses for volume, pricing, and tax; Long-term Strategy
Responsible for Marketing and Visibility of Rado Watches in Pakistan
• Marketing plans, Inventory Management, Training the Sales Team, Events & Sponsorships
SEO & Google Ad words • Programmatic Buying • Content Creation • Content Placement • Planning for Audience • Measuring Campaign ResultsBBA –
SEO & Google Ad words • Programmatic Buying • Content Creation • Content Placement • Planning for Audience • Measuring Campaign ResultsBBA –
SEO & Google Ad words • Programmatic Buying • Content Creation • Content Placement • Planning for Audience • Measuring Campaign ResultsBBA –