Financial Services and Digital Platform Marketing Manager
PwC Middle East
Total years of experience :16 years, 8 Months
Strategic marketing and brand building for PwC’s Financial & Digital platforms across the Middle
East.
➔ Developed and led go-to-market strategies with PwC technology alliances in the region
such as Microsoft, SAP, Salesforce, AWS and Tanium. Tripled the number of marketing
and exposure opportunities with the alliances compared to previous years.
➔ Created the Financial Services industry presence on digital and media platforms, starting
from the ground up focusing on digital payment, digital banking and risk management.
➔ Developed digital, value driven marketing activities building brand equity on organization
external and internal channels for Financial Services and Digital Platform.
➔ Drove the firm’s largest digital media buying campaign running over a period of 3 months.
Campaign achieved over 100, 000 interactions across multiple channels in the first 2
weeks.
➔ Achieved over 370, 000 social interactions in the first 2 months of a social campaign with
the creation of PwC Middle East’s first podcast series in the region on Digital Financial
Services.
➔ Achieved 300% increase on website page hits on the Financial Services website page in
3 months compared to previous years.
➔ Created over $1.5 million worth of media opportunities in the region with thought
leadership launches.
➔ Garnered coverage in over 70 publications, including Tier 1, with thought leadership
launches.
➔ Managed marketing budgets and effectiveness of marketing spend.
Built Al Tamimi & Company’s regional brand and digital marketing department, drove the firm’s
rebranding campaign and digital marketing strategy across the region.
➔ Developed the firm’s digital marketing capability and strategy in the region.
➔ Executed a search engine optimization strategy that saw a 50% increase in website
traffic.
➔ Management of firm owned digital channels.
➔ Revamped the firm’s brand strategy and positioning.
➔ Developed the firm’s first client facing app.
➔ Built a filming and video production capability for the firm.
➔ Produced Law Update, a monthly legal publication, that served over 50, 000 monthly
readers.
➔ Stakeholder relationship management and agency relationship management.
Head of design and communications for Meem Gallery and Meem Editions, a publication subsidiary of the organization. Developed the art platform’s brand identity, creative strategy and publication department. Produced over 40 publications on art in the Middle East from conception to design and production.
➔ Managing all aspects of design development including planning, art direction, execution,
editorial, lettering, color separations, and press approvals of all materials.
➔ Increasing brand awareness through creating, managing and executing marketing
campaigns that include outdoor media, social media, mail outs and print ad campaigns.
➔ Developing the organization’s corporate identity.
➔ Creating, developing and maintaining the website and online presence of the gallery as
well as several individual artist websites.
➔ Developing and managing relationships with represented and exhibited artists,
stakeholders, and suppliers.
➔ Business development and client advisory.
➔ Managing exhibitions and the representation of the gallery in local and international Art
Fairs.
➔ Supporting all sales initiatives, including event participation and client presentations.
➔ Managing daily operations of the gallery, including staff, budgets, operations and
logistics.
Managing internal database and train staff on use of system.
Coordinating database updates and maintaining data integrity.
GPA: 3.41/4 Awarded the Sheikh Mohammad Scholarship based on Academic Excellence for all University years.
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