Nurkalyi Tokobaev

• Looked after CIS, Turkey and Iran petrochemical projects as well as civil construction for fireproofing works
• Implemented new market penetration strategy
• Developed new local partners in given markets to improve the brand presence in areas
• Supervised projects, scheduling, quality control, man power supply

• Developed full product branding strategy
• Managed all events related to marketing strategy (Dubai, Moscow, Muscat, Baku, Almaty, Astana, Kiev and etc.)
• Lead the whole market penetration project for all CIS region and GCC markets and achieved positive results within a short span of time
• Built up the strongest team in UAE in the particular field

• Developed the project of silicone sealant factory in FEZ (Free Economic Zone) Bishkek, the only manufacturer of adhesives and sealants in CIS states, attracting foreign engineers
• Dealt with the main European, Asian suppliers of machines, equipment, raw materials for the production.(negotiation of contract terms, payment terms and prices) Reached high results in negotiation and saved up to 30% from planned budget.
• Created full portfolio of ELEMENT CHEM
• Developed full marketing and sales plans
• Managed logistics department and contracts with the clients(buyers)

• Developed a new marketing plan for CIS offering services to end buyers, which increased sales in the region up to 12%
• Participated in international exhibitions such as MosBuild(Moscow), KazBuild(Almaty), AstanaBuild(Astana), BakuBuild(Baku), CaucasusBuild(Georgia), BIG5(Dubai). Dealt with the ITE Group, world famous exhibitor, negotiating in prices and getting advantageous conditions.
• Managed to create a new company portfolio and re-branding of company products for new region, which brought perfect results in competing with the well developed sister company of Dubai World, Anchor Allied

• Worked with the local main media companies such as Gulf News, Khaleej times, Rush, Russian Emirates advertising the company’s projects
• Handled ads and art works
• Reached monthly over targets with sales team up to 1, 200, 000AED(330, 000USD)net profit
• Handled a big team of investors from Russia, Iran and UK who have invested in world famous properties Burj Khalifa, Dubai Sport City, Palm Jumeirah, Dubai Water front projects and etc.

• Played an active role in developing company’s portfolio in fashion segment
• Initiated and managed of opening 16 stores in Bishkek city and Osh city
• Handled all social media accounts, advertisements (online, magazines, banners)
• Managed Collin’s, MIA, Levi’s, Dockers, Koton brand development plans

• Managed the company’s budget for seasonal purchases
• Monitored market trends and planned stock levels
• Monitored customer demand, including price policy, quality and availability
• Reviewed KPI (sales, discount levels)
• Maintained relationships with all old and new suppliers
• Visited fairs in Turkey, China and Europe
• Participated in seasonal collection shows of the major suppliers