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Obaida Abdulhadi Tellawi, Sales Planning Manager

Obaida Abdulhadi Tellawi

Sales Planning Manager·alfanar electric

Saudi Arabia

Diploma, Business Intelligence & Data Analytics

Work experience

Total years of experience: 16 years, 10 months

Sales Planning Manager

May 2020 - Present

alfanar electric

Riyadh, Saudi Arabia

May 2020 - Present

• Partner with the Sales Team to develop the strategies and plans necessary to meet the organization’s revenue growth deliverables.
• Review actuals in monthly Trade Dashboard and explain any variances to forecast. Adjust trade plans per sales input consistent with budgetary constraints.
• Analyze effectiveness, efficiency, and ROI of all promotions.
• Assist Analytics Team prepare and update standardized category presentations and syndicated data reports for organization.
• Collaborate with Marketing Team to develop competitor’s profile.
• Collaborate with Field Sales Team to Enhance the forecast accuracy by managing the forecast process (Customer, Branch, Product)
• Present provision of analysis for entire Trade Marketing plus Sales initiatives along with insight to concerned managers.
• Ensure tracking sales objectives along with promotion effectiveness.

Company industry:
Retail & Wholesale
Job role:
Sales

Sr. Sales Planning Engineer

February 2015 - April 2020

alfanar electric

Riyadh, Saudi Arabia

February 2015 - April 2020

• Monitor the performance of the assigned branch by product - distributor - Sales Rep.
• Follow up the Offers' & Customers' performance focusing on the remaining QTY's to meet the predetermined target.
• Control & maintain the market information system (survey creation / team communication / measure the completeness / data accuracy check / analyze the data / update the required dashboard & reports)
• Communicate, activate & follow up the actionable plan & measure the progress.
• Follow up the forecast process (generate the initial forecast, validate the sales opportunity & follow up with all stakeholders to get the final forecast & communicate it (deliver) to Sales Planning Manager.
• Constant Monitoring of the particulars of the (Customer's Outlook) report (size, lost opportunity, target achievement, credit limit, ...) along with insight to concerned managers.

Company industry:
Retail & Wholesale
Job role:
Sales

Eng. Demand and Distribution Planning

July 2012 - January 2015

alfanar electric

Riyadh, Saudi Arabia

July 2012 - January 2015

• Study and control the target Inventory branch wise by Preparation and Arranging the regular Shipments from central store to the branches and between the branches and Creating the required STO's.
• Preparation and Arranging Update Forecast for all sales channels thru forecast committee arrangement.
• Study and control total company inventory according to the target stock,
• Prepare the achievement and OTP report each month to check Production accuracy.
• Communication with sales managers and support to improve sales and customer service level.
• Preparing the Forecast accuracy report with High /Low sales check, and horses offer Achievement.
• Prepare Sales & operation report to present the sales and production figures in the monthly BUC (Business Unit Committee).

Company industry:
Industrial Production
Job role:
Engineering

Raw Material Planning Engineer

June 2010 - June 2012

alfanar electric

Riyadh, Saudi Arabia

June 2010 - June 2012

• Maintain the planning parameters for the Raw Materials (SS, Lot Size, etc., ) periodically for the smooth function of executing MPS.
• Responsible for External Procurement function for Copper, Steel & Breakers- material groups.
• Study and convert the planned orders to purchase requisitions as a function of the incoming requirements and validation by past monthly consumption.
• Material availability Validation for the requirements of current MPS to ensure the availability of all the raw materials required for open production orders.
• Follow up delivery for the shortage Raw materials with Purchase and Logistic Department to ensure and meet production Schedule dates.
• Validating and take necessary action for Exception messages like Re-Scheduling In/Out, Cancel Process, Stock fallen below SS Level, Start date/End date in the Past, etc.,
• Coordinating with Internal Procurement Planner for any Schedule Changes in external procurement and to reflect the same changes in MPS.
• Coordinating with Design and purchasing department at the time design change/Phase-in &Phase out of materials without affecting the availability.

Company industry:
Industrial Production
Job role:
Engineering

Specialist – Master Data Governance

March 2010 - June 2010

alfanar electrical

Riyadh, Saudi Arabia

March 2010 - June 2010

creating and updating the specification of material item code

Company industry:
Manufacturing
Job role:
Engineering

MECHANICAL ENGINEER

August 2009 - March 2010

MODERN COMPANY FOR GLASS INDUSTRY

Homs, Syria

August 2009 - March 2010

MECHANICAL INSTALLATION

Steel Structure works for oil tanks, and the batch house silos

the steel structure works for the glass oven ( the Smelter) and also The supervision for stone erection for the same project

Company industry:
Industrial Production
Job role:
Mechanical Engineering

Education

Cambridge International Qualifications

May 2025

May 2025

Diploma, Business Intelligence & Data Analytics

United Kingdom

GPA (percentage): 75%

GPA (percentage): 75%

Strategic Forecasting in B2B Markets Overcoming Barriers and Leveraging Data Insights
View attachment

ALBAATH UNIVERSITY

August 2009

August 2009

Bachelor's degree, MECHANICAL POWER ENGINEERING

Syria

GPA (percentage): 67%

GPA (percentage): 67%

Power stations, gas turbines, vapor turbines, internal combustion engines,

Skills

Forecasting
Expert
Forecasting
Expert
Sales
Expert
Sales
Expert
Budgeting
Expert
Budgeting
Expert
Analysis
Expert
Analysis
Expert
Planning
Expert
Planning
Expert
Software skills
Expert
Software skills
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
SAP
Intermediate
SAP
Intermediate
Analysis
Intermediate
Analysis
Intermediate
Data mining
Intermediate
Data mining
Intermediate
Management
Intermediate
Management
Intermediate
ERP
Expert
ERP
Expert
MS Power BI
Intermediate
MS Power BI
Intermediate
data Analysis
Intermediate
data Analysis
Intermediate
dashboarding
Expert
dashboarding
Expert
Sales Analytics
Expert
Sales Analytics
Expert
Planning
Expert
Planning
Expert
Sales Support
Expert
Sales Support
Expert
Distribution Management
Expert
Distribution Management
Expert

Languages

English
Expert
Arabic
Native Speaker

Memberships

APICS American Production & Inventory Control Society

1763748

November 2011

Saudi Engineering Association

52357

January 2012

Training and Certifications

Certifications
PMP
Jul 2022
Google Data Analytics

Training
The Complete Data Science Boot camp
365 Careers (Udemy )
Mar 2020
Show credentials
CPIM, Basic of supply chain management
TRAX consulting
May 2011
Show credentials

Hobbies

  • Sports