Omar Al Ayoubi

-Commercializing all King AbdulAziz City for Science & Technology (KACST)’s labs & R&D centers outputs in different domains to the local & GCC markets such as Water Desalination, Energy Generation, Radiation Protection, Environmental impact Assessment & Risk analysis, High Performance Computing, Cloud ERP.  -Developing/creating new business-line(s)/activity(s) according to business need.
-Setting the long-term plan for the sales, presales & execution units. 
-Developing the tendering process & improving the workflow between different units.

Part-time Professional, Alsaa Bakery, Riyadh Saudi Arabia.
Owner & Branch Manager (June 2004 - May 2009)
• Managed a bakery in Riyadh City with 20 workers.
• Led a development plan to transform a small bakery to a company with two branches dealing with well known catering supply companies.
• Secured annual contracts with large catering supply companies in Riyadh.

-Screen potential business deals by analyzing market strategies, deal requirements, evaluating options, aligning internal priorities, recommending equity investments. 
-Strong understanding of customer and market dynamics and requirements. 
-Setting and positioning strategies with company’s partners & sales channels. 
-Close new business deals by coordinating requirements, developing and negotiating contracts, integrating contract requirements with business operations. 
-Lead the evaluation of technologies to be used in the execution of Automation and Drives solutions  Analyze the capabilities of local project contractors, water SI, O&M’s and water OEM’s. 
-Manage the input for regional strategy and business plan deployment processes for Saudi Arabia.  -Responsible for ensuring regional risk management and compliance standards are rigorously applied.  -Provide the required insight for company’s understanding of local regulatory framework and policies.

-Following BOT/BOOT water projects in Saudi Arabia.  -Following key consultants & contractors in water market across Saudi Arabia.

-Account management (SEC, SWCC, MOWE, NWC, Mrafiq, Veolia, Suez, Saur & Hyflux) 
-Setting, planning, deploying the five years business plan for the water & waste water segment.

• Acting Key Account Manager in the Infrastructure Business Unit

Support other BU’s senior sales personnel in their interactions with End Users e.g. Ministries, Electricity Company etc...
Selling all Services Solutions levels to Saudi Electricity Company, Central Region.
Open new sales channels either within End User or thru partners.
Arrange a series of Technology Update sessions, Seminars and training courses for Saudi Electricity Company decision makers upon new products launches.
Pre-Qualify new Products in Saudi Electricity Company Standard and Specifications department. .
Deploy marketing strategy and tactics to achieve specific BU marketing objectives.
Set demand generation and awareness marketing campaign goals and define success metrics. .

Selling Medium Voltage Products to Saudi Electricity Direct Supply MV Power Transformers, Primary & Secondary Switchgear, Protection Relays, Substation Automation System (SAS) and Distribution Management System (DMS)
Selling Medium Voltage Products to Saudi Electricity Company Projects thru its Contractors.

Dispatched the Medium Voltage Primary Substations and its network by SCADA.

Supervised all maintenance and new construction projects of the 13.8 & 33kV networks.

Set the scheduled-maintenance annual plan and other short-term planning activities.