Omar Pharaon

Plan and execute lead generation and qualification activities for Saudi Arabia.
 Develop a planned and structured customer approach and meeting agenda addressing key stakeholder’s concepts and buying influences. (Using Miller Heiman methodologies such as Blue and Green Sheets) .
 Promoting and getting potential prospects to understand and appreciate CHEP’s unique selling proposition .
 Analysis of client environment to identify opportunities for growth.
 Create and present Value Chain Analysis to prospective clients to demonstrate areas of improvement and cost saving opportunities.
 Maintain an accurate pursuit list for all potential prospects (Sales Funnel).

 Maintain and gain Market share across all categories.
 Gather customer trends, needs and competitor information and disseminate within the organization.
 Maximize category potential for Nestlé and customer.
 Develop, negotiate, implement and monitor customer specific strategies in line with brand objectives “Account plan”, including range development, merchandising / space, promotion, pricing.
 Define and set up best Practices of Promotion planning.
 Ensure that in-store activity generates sales.
 Prepare tailor-made promotion in line with Marketing objectives.
 Develop and keep up-to-date Customer Profiles.
 Develop and manage long term customer relationships.

1) Warehousing: Designed warehouse layout improvement “Benchmarking”.
2) Logistics: Analysed distribution cost saving Project.