Digital Marketing Manager
Jazeera Paints
Total years of experience :9 years, 3 Months
Develop the acquisition and engagement marketing strategy to drive awareness, interest, acquisition and ongoing engagement to retain customers and consumers via appropriate channels, landing pages/website (paid, social, affiliate, referral, etc.…)
Manage Google Ads Search, Display, Shopping campaigns after linking conversion tracking using Google tag manager and implement many events to be applied on Google Analytics for better reporting.
- Manage, optimize cost per acquisition and lifetime customer & consumer value through management of digital marketing activities.
- Collaborate with web developer teams to ensure successful execution of eCommerce website.
- Manage deals with Influencers in KSA
Managing all online marketing activities by utilizing techniques including retargeting, social advertising, SEM, SEO, PPC and web analytics. Overseeing the social media strategy for the company, and managing the online brand and product campaigns to raise brand awareness. Improving the usability, design, content and conversion of the company website. Evaluating customer research, market conditions and competitor data.
• Social network - Created and maintained social media profiles, such as: Facebook, LinkedIn and Twitter.
• Planned Internet marketing strategies - Provided leadership and guidance to search-engine marketers.
• Developed ways to significantly improve web content, create on-page and off-page optimization, website design and technical adaptation.
• Researched interesting websites with unique content.
• Always kept up-to-date on increasing effective Internet popularity.
• Developed and managed campaigns’ budgets and Internet marketing programs, including organic optimization and paid search marketing.
• Responsible for SEO implementation and strategies as well as comprehensive report documentation.
• Conducted reviews highlighting areas of improvement for corporate web site and other search marketing campaigns.
• Optimized web site content, meta-tags, keyword phrasing, and keyword density to improve organic search engine ranking pages (SERPs) by search engines.
• Set up Google Analytics Tracking Code (GATC), created unique profiles and segmented visitor traffic to better determine visitor behavior.
• Contributed to the structure and design of a new corporate web site.
• Provided graphics to account executives for sales and marketing presentations.
• Deliver monthly reports and other documentation of social media activity.
• Provide with continuous review of Pay-Per-Click (PPC) campaigns and strategic bidding process of brand to direct qualified traffic to Facebook Page.
• Manage over $20k yearly Paid digital advertising budget.
• Design and create display advertising media and work closely with media publishers for targeted display opportunities.
Website: http://www.saifgroup.com/MTC.php
• Maintain the company's Computer 80 user.
• Managing and maintaining the routers and its access list.
• Perform data backups and disaster recovery operations.
• Monitor the Access control users (Remote Desktop).
• Manage user's IDs and Passwords with respect to validity and expiry.
• Monitor the Access control users & Troubleshooting Operating system.
• Installing/upgrading/removing software - OS (kernel patches, new device drivers .....).
• Managing Application server, File server permeation Control.
• Plan, coordinate, and implement network security measures to protect data....
• Securing the existing network to prevent intruders and hackers from causing any damage.
• Managing the licenses of Antivirus, Spywares and other software and their renewals.
• Follow up the purchasing orders that related to IT Department.
• Controlling IP cameras, Copiers, Finger Print as a software, Hardware maintenance.
• Diagnose, troubleshoot, and resolve hardware, software, or other network and system problems, and
replace defective components when necessary.
• Configure, and test computer hardware, software and operating system software.
• Using many programs to monitor the performance of computer systems and networks, and to
coordinate computer network access and use.
• Help and educate users - This includes working with your management (who sometimes needs the
most help and education even if they don't think so), helping users.
• Install and perform minor repairs to hardware, software, and peripheral equipment, following design
or installation specifications.
• Oversee the daily performance of computer systems.
• Set up equipment for employee use, performing or ensuring proper installation of cable, operating systems, and appropriate software.
• Read technical manuals, confer with users, and conduct computer diagnostics to investigate and
■ Create, develop and manage content for SMOHA site ( HTML ).
■ Coordinate web projects across departments.
■ Maintain a consistent look and feel throughout all web properties.
■ Working with a cross-departmental team, maintain and develop the master content calendar for all web properties.
■ Copyedit and proofread all web content.
■ Oversee freelancers, including writers, copy-editors and community outreach organizers.
■ Keep current with emerging web technologies through relevant blogs, listservs, and events
■ Assure web-based information is archived for future needs and reference.
■ Track and report on all site metrics.
■ Work cooperatively with key team members, clients and vendors.
■ Create high quality pre-visualization renderings involving ad design for message center and digital billboard projects using 2D compositing techniques in Adobe Photoshop and After Effects.
■ Support multimedia team in creating custom motion graphics projects.
■ Creating multimedia videos in partnership with Aftereffects .
■ Transferring audio/video files to be edited and manipulated digitally.
■ Creating artwork to be used in videos.
■ Creating animated sequences using adobe Aftereffects.
Adobe Programs (Photoshop, illustrator,,Flash, InDesign, Director, Bridge, Dreamweaver….). Web editing (CMS, HTML5, JQuery, and CSS3).
VOLUNTEER WORK Organized many events in Alexandria: •A day for Nation Event at Khalil Hamada Street. •Alex Face Youth Event for Orphans at Antoniades Garden. •Organize many event on Alexandria beach "Marathon Shbab Al Khir". •Changing of Egypt conference at Alexandria Library. • Participated in "Alexa" Job fair at Mirage. •Participated in Social Media Day 2014 at “AUC – Cairo” AWARDS : •Winner of the best short movie at 2009 in (Nokia N96 with Ahmed Mekky). •Got many certificates from charities for volunteer work. •Best laptop report for Dell Inspiron n5110 in July 2011 "Sticky in many forums".
