اسامه سليمان عطيه فرج عوف

- Develop strategic plans for all activities related to operations, marketing, development, supply chain, and sales.
- Manage the execution of daily operations to ensure efficiency and effectiveness.
- increasing market share through marketing and sales plans to achieve profitability goals
- Manage relationships with franchise partners to ensure their commitment to the companys operational standards.
- Monitor supply chain performance to ensure product availability and cost reduction.
- Track the overall company performance using key performance indicators (KPIs) to ensure goal achievement.
- Oversee the preparation of budgets and allocate resources to maximize efficiency.
- Enhance internal processes and adopt new technologies to improve operational efficiency.

• Develop a growth strategy focused both on financial gain and customer satisfaction.

• Conduct research to identify new markets and customer needs.

• Having an in-depth knowledge of business products and value proposition.

•Following industry trends locally and internationally.

•Investigate and recommend projects in early phases .

•Prepares and reviews periodic status reports.

•Developing and maintaining clients and stakeholder relationships.

• Responsible for the full implementation of Sales and Marketing process

•Setting Sales strategy, pricing & rebates policies, credit condition, sales returns policies.

• Maintain accurate up-to-date sales and forecasts

• Build a long-term relation with the current clients to secure the business and the company financials.

• Demonstrate outcomes of marketing efforts through metrics and deliverables.

•follow up activities internally and with customers to ensure on-time completion and customer engagement.

• Organic growth, investment plans, feasibility studies.

•Develop ideas on new product offerings and methods of sale.

• Identify new target markets and opportunities for the company.

•Develop tools and reports to track progress of projects execution plan and report it internally.

•Strengthen the processes, systems, and procedures to improve the quality and speed of preparation of expressions of interest, pre-qualification documents and proposals for opportunities and ensure continuous improvement.

Keden International - Retail Industry - KSA & Egypt
Responsible for all Marketing Activities for diverse industries for KEDEN’s brands in KSA Market:

Cosmetics Brands: THE FACESHOP - TONY MOLY - SOFTEN

Foods Brands:CAFFE BENE - PROBAGUETTE

Fashion Brand: REFON

• Responsible for setting, implementing and follow up marketing plan for six brands & allocate all activities for every month over the year.

• Setting the annual Marketing budget for every month over the year.

• Responsible for the Marketing spend monthly report for all brand showing its impact on sales volume.

• Setting P&L for all Marketing budget and handle with finance & operation departments.

• Develops, implement & adaptation all brand strategies according to international brand and company main objectives in order to meet the market needs for the company line of every brand.

• Support the Top Management in identifying potential markets and profitable opportunities to grow the business.

•Handling the Digital Marketing Profiles on all major platforms (Facebook, Instagram & Bloggers …etc.) .

• Responsible for all Designs concern all brands and ensure that all designs aligned with the brand identity.

• Communicate with advertising agency to follow up all marketing printing materials (POSM).

• Responsible for Call Center and handle all calls Inbound & Outbound (Sales - Complains - Requests).

• Coordinating on a daily basis with Sales department to monitor SKUs performance for all different brands (Cosmetics - Foods - Fashion).

• Conduct all Market research before opening new stores - new products - study the customer profile, preferences, insights and buying habits.

Development and execution of the Marketing Strategy
• Analyze and monitor competitor and consumer activity to identify opportunities for growth
• Development of Branding and trade marketing plans which identifies and defines the current and future positioning.
• Manage the development of all communication for both Business to Business and Business to Consumer activity.
• Effective use of PR to build brand awareness.
• The creation and development of the digital marketing strategy including analytics and user experience; social media; search engine marketing and web management
• Growing existing affiliate partner sales for the group and building, negotiating and managing new affiliate partner acquisitions
• Management of third party relationships with the company’s online marketing service providers, including but not limited to: affiliate partners, agencies, technology suppliers, SEO consultants, etc.
• Developing existing processes to maximize efficiency, improve return on investment, increase use of technology and to continuously improve the services provided to our customers

• Develop an annual plan for marketing campaigns that include location, timing, and budget. Develop an annual plan for marketing campaigns that include location, timing, and budget.

• Leading to provide shopper insights and effective utilization of those knowledge into customer plans .

• Understanding of shopper profiles and categories in order to develop a strategical channel and customer plan via those profiles .

• Customizing shopper-based plans to key customers and being a partner of account team in alignment of customer team .

• Executing Channel/Customer performance and potential analysis to identify trade marketing opportunities .

• Working closely with channel managers to provide argumentation, in the development of joint business plans, monitoring performances of implemented plans at channel/ account/category level .

• Understanding the competitors in related categories and developing competitive sales plans to meet with targeted shoppers .

• Coordinating the sales promotions, in&out or occasional products with marketing, supply chain departments .

• Tracking store activities performances ensuring company guidelines and timeline are met .

• Providing to sales function effective information about products, promotional activities and display materials .

• Planning, managing and monitoring the trade marketing budget effectively,

• Ensuring all actions are in line with business objectives with focus on the overheads budget.

• Conduct customer field research studies.

• Attend seminars, tradeshows, and exhibitions to educated and network .

• Participate in developing, implementing and follow up all ATL & BTL Activities.

• Communicate with advertising agency to follow up all marketing materials (POSM) including (Company’s profile, Brochures, Flyers, Posters, Danglers, Give-away/ promotional gifts…etc)

• Attend Exhibitions and analyze its impact on sales volume.

• Arrange with PR Department to organize all events concern Al-Watania Group.

• Analyze Call Center reports.

• Driving performance through Retail Audit Analysis that based on Distribution / Visibility / Price / Stocking & Promotions.

• Responsible for all Sales Promotion concern (Key Accounts, Distributers, and Consumers).

• Identify, select & supervise all Testing campaigns and analyze their impacts on sales volume.

• Manage merchandisers to handle company products display in the stores and follow up stocks to insure the availability.

• Responsible for the Marketing spend monthly report for Al-Watania and showing its impact on sales volume.

• Enhance sales team Skills by conducting trainings on the job and class room training.

• Communicate with Nielsen Company (Market Research Company) & Applied with Nielsen Advisor to issue all reports concerning SKUs performance & Al-Watania Situation monthly & annually in different channels & different geographical areas.

• Conduct market research before produce new products, these researches includes (sales trends, players performance and their market shares in different geographical areas, products features, prices, promotions & distributions channels).

• Conduct periodic market research to study the customer profile, preferences, insights and buying habits.

• Conduct market research to study the effectiveness of the media campaigns.


Monitoring Market Prices & Promotions/Competitors on SKUs to be analyzing and reporting to the Top Management & Marketing Manager.

• Preparing marketing researches and marketing feasibility studies for both new projects and expansion.
• Evaluating Companies Performance and Marketing Mix.
• Studying and analyzing customers’ behavior and evaluating their satisfaction.
• Developing Companies Marketing Policies and Strategies.
• Evaluation of the anticipated demands and the market share for companies.
• SWOT Analyses.
• Data analysis and preparing reports and recommendations relating to subject of study

• Assisting the marketing manager and supporting the marketing team with marketing activities.
• Assisting with the production of marketing materials and literature.
• Coordinating the production of a wide range of marketing communications
• Providing support for marketing events and exhibitions as required
• Assist with the collation of information for promotional literature.
• Writing articles and promotional material for the company.
• Preparing interesting written copy for the website.
• Updating and maintaining the marketing departments documentation and databases.
• Managing events, booking venues and ordering marketing materials

• Provide accurate information (e.g. product features, pricing and after-sales services)
• Answer customers’ questions about specific products/services
• Conduct price and feature comparisons to facilitate purchasing
• Cross-sell products
• Ensure racks are fully stocked
• Manage returns of merchandise
• Inform customers about discounts and special offers
• Provide customer feedback to the Store Manager
• Stay up-to-date with new products/services