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تم إلغاء حظر المستخدم بنجاح
اسامه سليمان عطيه فرج عوف, Executive Vice President (EVP) – Business and Operations

اسامه سليمان عطيه فرج عوف

Executive Vice President (EVP) – Business and Operations·Ratio Company

المملكة العربية السعودية

دكتوراة, Managment

الخبرة العملية

مجموع سنوات الخبرة: 19 سنوات, 2 أشهر

Executive Vice President (EVP) – Business and Operations

أكتوبر 2024 - حتى الآن

Ratio Company

الأحساء، المملكة العربية السعودية

أكتوبر 2024 - حتى الآن

- Develop strategic plans for all activities related to operations, marketing, development, supply chain, and sales.
- Manage the execution of daily operations to ensure efficiency and effectiveness.
- increasing market share through marketing and sales plans to achieve profitability goals
- Manage relationships with franchise partners to ensure their commitment to the companys operational standards.
- Monitor supply chain performance to ensure product availability and cost reduction.
- Track the overall company performance using key performance indicators (KPIs) to ensure goal achievement.
- Oversee the preparation of budgets and allocate resources to maximize efficiency.
- Enhance internal processes and adopt new technologies to improve operational efficiency.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التصنيع

Business Development Director

أغسطس 2019 - سبتمبر 2024

Monginis - Retail Industry - Confectionery chain - More Than 150 Store

القاهرة، مصر

أغسطس 2019 - سبتمبر 2024

• Develop a growth strategy focused both on financial gain and customer satisfaction.

• Conduct research to identify new markets and customer needs.

• Having an in-depth knowledge of business products and value proposition.

•Following industry trends locally and internationally.

•Investigate and recommend projects in early phases .

•Prepares and reviews periodic status reports.

•Developing and maintaining clients and stakeholder relationships.

• Responsible for the full implementation of Sales and Marketing process

•Setting Sales strategy, pricing & rebates policies, credit condition, sales returns policies.

• Maintain accurate up-to-date sales and forecasts

• Build a long-term relation with the current clients to secure the business and the company financials.

• Demonstrate outcomes of marketing efforts through metrics and deliverables.

•follow up activities internally and with customers to ensure on-time completion and customer engagement.

• Organic growth, investment plans, feasibility studies.

•Develop ideas on new product offerings and methods of sale.

• Identify new target markets and opportunities for the company.

•Develop tools and reports to track progress of projects execution plan and report it internally.

•Strengthen the processes, systems, and procedures to improve the quality and speed of preparation of expressions of interest, pre-qualification documents and proposals for opportunities and ensure continuous improvement.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
الإدارة

Regional Marketing Manager

مايو 2018 - أغسطس 2019

Keden International

القاهرة، مصر

مايو 2018 - أغسطس 2019

Keden International - Retail Industry - KSA & Egypt
Responsible for all Marketing Activities for diverse industries for KEDEN’s brands in KSA Market:

Cosmetics Brands: THE FACESHOP - TONY MOLY - SOFTEN

Foods Brands:CAFFE BENE - PROBAGUETTE

Fashion Brand: REFON

• Responsible for setting, implementing and follow up marketing plan for six brands & allocate all activities for every month over the year.

• Setting the annual Marketing budget for every month over the year.

• Responsible for the Marketing spend monthly report for all brand showing its impact on sales volume.

• Setting P&L for all Marketing budget and handle with finance & operation departments.

• Develops, implement & adaptation all brand strategies according to international brand and company main objectives in order to meet the market needs for the company line of every brand.

• Support the Top Management in identifying potential markets and profitable opportunities to grow the business.

•Handling the Digital Marketing Profiles on all major platforms (Facebook, Instagram & Bloggers …etc.) .

• Responsible for all Designs concern all brands and ensure that all designs aligned with the brand identity.

• Communicate with advertising agency to follow up all marketing printing materials (POSM).

• Responsible for Call Center and handle all calls Inbound & Outbound (Sales - Complains - Requests).

• Coordinating on a daily basis with Sales department to monitor SKUs performance for all different brands (Cosmetics - Foods - Fashion).

• Conduct all Market research before opening new stores - new products - study the customer profile, preferences, insights and buying habits.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

يونيو 2017 - أبريل 2018

Alwatania Poultry , Egypt

القاهرة، مصر

يونيو 2017 - أبريل 2018

Development and execution of the Marketing Strategy
• Analyze and monitor competitor and consumer activity to identify opportunities for growth
• Development of Branding and trade marketing plans which identifies and defines the current and future positioning.
• Manage the development of all communication for both Business to Business and Business to Consumer activity.
• Effective use of PR to build brand awareness.
• The creation and development of the digital marketing strategy including analytics and user experience; social media; search engine marketing and web management
• Growing existing affiliate partner sales for the group and building, negotiating and managing new affiliate partner acquisitions
• Management of third party relationships with the company’s online marketing service providers, including but not limited to: affiliate partners, agencies, technology suppliers, SEO consultants, etc.
• Developing existing processes to maximize efficiency, improve return on investment, increase use of technology and to continuously improve the services provided to our customers

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Section Head

يوليو 2014 - أبريل 2017

Alwatania Poulry- Egypt

القاهرة، مصر

يوليو 2014 - أبريل 2017

• Develop an annual plan for marketing campaigns that include location, timing, and budget. Develop an annual plan for marketing campaigns that include location, timing, and budget.

• Leading to provide shopper insights and effective utilization of those knowledge into customer plans .

• Understanding of shopper profiles and categories in order to develop a strategical channel and customer plan via those profiles .

• Customizing shopper-based plans to key customers and being a partner of account team in alignment of customer team .

• Executing Channel/Customer performance and potential analysis to identify trade marketing opportunities .

• Working closely with channel managers to provide argumentation, in the development of joint business plans, monitoring performances of implemented plans at channel/ account/category level .

• Understanding the competitors in related categories and developing competitive sales plans to meet with targeted shoppers .

• Coordinating the sales promotions, in&out or occasional products with marketing, supply chain departments .

• Tracking store activities performances ensuring company guidelines and timeline are met .

• Providing to sales function effective information about products, promotional activities and display materials .

• Planning, managing and monitoring the trade marketing budget effectively,

• Ensuring all actions are in line with business objectives with focus on the overheads budget.

• Conduct customer field research studies.

• Attend seminars, tradeshows, and exhibitions to educated and network .

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Marketing Specialist

أكتوبر 2011 - يونيو 2014

Alwatania Poultry , Egypt

القاهرة، مصر

أكتوبر 2011 - يونيو 2014

• Participate in developing, implementing and follow up all ATL & BTL Activities.

• Communicate with advertising agency to follow up all marketing materials (POSM) including (Company’s profile, Brochures, Flyers, Posters, Danglers, Give-away/ promotional gifts…etc)

• Attend Exhibitions and analyze its impact on sales volume.

• Arrange with PR Department to organize all events concern Al-Watania Group.

• Analyze Call Center reports.

• Driving performance through Retail Audit Analysis that based on Distribution / Visibility / Price / Stocking & Promotions.

• Responsible for all Sales Promotion concern (Key Accounts, Distributers, and Consumers).

• Identify, select & supervise all Testing campaigns and analyze their impacts on sales volume.

• Manage merchandisers to handle company products display in the stores and follow up stocks to insure the availability.

• Responsible for the Marketing spend monthly report for Al-Watania and showing its impact on sales volume.

• Enhance sales team Skills by conducting trainings on the job and class room training.

• Communicate with Nielsen Company (Market Research Company) & Applied with Nielsen Advisor to issue all reports concerning SKUs performance & Al-Watania Situation monthly & annually in different channels & different geographical areas.

• Conduct market research before produce new products, these researches includes (sales trends, players performance and their market shares in different geographical areas, products features, prices, promotions & distributions channels).

• Conduct periodic market research to study the customer profile, preferences, insights and buying habits.

• Conduct market research to study the effectiveness of the media campaigns.


Monitoring Market Prices & Promotions/Competitors on SKUs to be analyzing and reporting to the Top Management & Marketing Manager.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Marketing Research Executive

يناير 2011 - سبتمبر 2011

Fincorp

القاهرة، مصر

يناير 2011 - سبتمبر 2011

• Preparing marketing researches and marketing feasibility studies for both new projects and expansion.
• Evaluating Companies Performance and Marketing Mix.
• Studying and analyzing customers’ behavior and evaluating their satisfaction.
• Developing Companies Marketing Policies and Strategies.
• Evaluation of the anticipated demands and the market share for companies.
• SWOT Analyses.
• Data analysis and preparing reports and recommendations relating to subject of study

مجال الشركة:
الخدمات المالية
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant Marketing Manager

مارس 2009 - ديسمبر 2010

Indomie

القاهرة، مصر

مارس 2009 - ديسمبر 2010

• Assisting the marketing manager and supporting the marketing team with marketing activities.
• Assisting with the production of marketing materials and literature.
• Coordinating the production of a wide range of marketing communications
• Providing support for marketing events and exhibitions as required
• Assist with the collation of information for promotional literature.
• Writing articles and promotional material for the company.
• Preparing interesting written copy for the website.
• Updating and maintaining the marketing departments documentation and databases.
• Managing events, booking venues and ordering marketing materials

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Sales Indoor ( intrnship)

مارس 2007 - مارس 2009

B.TECH

القاهرة، مصر

مارس 2007 - مارس 2009

• Provide accurate information (e.g. product features, pricing and after-sales services)
• Answer customers’ questions about specific products/services
• Conduct price and feature comparisons to facilitate purchasing
• Cross-sell products
• Ensure racks are fully stocked
• Manage returns of merchandise
• Inform customers about discounts and special offers
• Provide customer feedback to the Store Manager
• Stay up-to-date with new products/services

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

التعليم

Ain Shams University

أغسطس 2023

أغسطس 2023

دكتوراة، Managment

مصر

Doctorate of Business Administration - DBA Specialization Track: Managment , (Graduated: August 2023)
عرض المرفق

Arab Academy for Science, Technology & Maritime Transport

أغسطس 2017

أغسطس 2017

ماجستير، MBA in Marketing

مصر

Master of Business Administration (MBA) - GPA: 3.81 Specialization Track: Marketing, (Graduated: August 2017) Major Courses: Consumer Behavior, International Marketing, Integrated Marketing Communication, Seminar In Marketing , Marketing Reserach - Channels of Distrbuation , Stratgic Managment )
عرض المرفق

Ain Shams University

يونيو 2010

يونيو 2010

دبلوم عالي، Marketing

مصر

المعدل التراكمي (نسبة مئوية): 75%

المعدل التراكمي (نسبة مئوية): 75%

Marketing Diploma Specialization Track: Marketing , (Graduated: August 2010)
عرض المرفق

Ain Shams University

يونيو 2007

يونيو 2007

بكالوريوس، Accounting

مصر

المعدل التراكمي (نسبة مئوية): 60%

المعدل التراكمي (نسبة مئوية): 60%

Faculty of commerce (2002-2007)

Skills

Marketing Research
Expert
Marketing Research
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Customer Satisfaction Analysis
Expert
Customer Satisfaction Analysis
Expert
Marketing
Expert
Marketing
Expert
Sales
Expert
Sales
Expert
ADVERTISING
Expert
ADVERTISING
Expert
CONCEPT DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
Marketing Research
Expert
Marketing Research
Expert
Negotiation
Expert
Negotiation
Expert
stratgic thinking
Expert
stratgic thinking
Expert
Microsoft office
Expert
Microsoft office
Expert
Management
Expert
Management
Expert
CONFERENCES
Expert
CONFERENCES
Expert
BUDGET MANAGEMENT
Expert
BUDGET MANAGEMENT
Expert
BUDGETING
Expert
BUDGETING
Expert
Marketing
Expert
Marketing
Expert
Business Development
Expert
Business Development
Expert
Analysis
Expert
Analysis
Expert
Sales
Expert
Sales
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Branding
Expert
Branding
Expert
Key Account Management
Expert
Key Account Management
Expert
Market Research
Expert
Market Research
Expert
Merchandising
Expert
Merchandising
Expert
Materials
Expert
Materials
Expert
Operation
Expert
Operation
Expert
Marketing Management
Expert
Marketing Management
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Order
Expert
Order
Expert
Customer Service
Expert
Customer Service
Expert
Project Management
Expert
Project Management
Expert
Science
Expert
Science
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Public Relations
Expert
Public Relations
Expert
Administration
Expert
Administration
Expert
Accounting
Expert
Accounting
Expert
Preparation
Expert
Preparation
Expert
Customer Satisfaction Analysis
Expert
Customer Satisfaction Analysis
Expert
Retail
Expert
Retail
Expert
operations
Expert
operations
Expert

حسابات مواقع التواصل الاجتماعي

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس

التدريب و الشهادات

الشهادات
basic business skills acquisition
future generations foundation
Aug 2009
Dba
Jun 2023

الهوايات

  • Critical thinking
  • chess