Branch Head
Gulf Central Company Ltd.
Total years of experience :17 years, 0 Months
-Responsible for all branch functions including Logistics, Sales, Warehouse & Storage and Finance Operations
-Responsible for liaison with head office for all official reporting of branch operations
-Successfully established new government vendor contracts including Saudi Aramco and Ministry of Interior for food and beverage supplies
- Spearheaded the sales staff by introducing new product range to boost the sales by 20 percent in 1st Quarter.
-Performed in a lead role for introducing and promoting company's core products to new industrial and various contracting clients.
We specialize as an export management company to provide food solutions in the area of ingredients & finished goods to the global market.
We act as a gateway to the global trade world with specialization & sourcing of US origin products and food service solutions for our clients.
Finance & Accounting Dept & HR:
1. Delegated by M.D. for all bank affairs including singular signatory for all trade facilities ( Islamic Finance Products Tayseers & Murahaba LCs) and cheques for routine transactions.
2. Responsible for management Review of company annual financials for Zakat declaration & Audit Review
3.Responsible & Authorized for any asset purchases or acquisitions
4.Responsible & Authorized for any promotional activity including any official or unofficial transactions including customer commissions, annual rebates, FOC
5.Responsible for review & authorization of annual insurance policies including Medical & MV and any new policy covers
6.Responsible & Authorized & Review for any new policies & procedures for HR including approving new employee contracts, increments, deductions, demotions, promotions.
7. Conducted & Supervised in house training for all department heads for soft skills courses and professional development.
8. Performed annual employee appraisals and bonus assessments
Warehouse Operations Dept & Logistics:
1.Responsible & Authorized & Review for any new policies & procedures for OPS including approving new asset purchases, disciplinary actions, deductions, with coordination from OPS manager
2.Oversee all company assets maintenance & life after the acquisition period until disposed off including vehicles, hardware, storage facilities, heavy machinery, loading vehicles and others
3.Oversee the infrastructure requirements for HACCP approval for the new facility with coordination of OPS manager.
Procurement Dept
1.Responsible for review & authorization of all purchases including LPs and Foreign
2.Responsible for review & authorization for all official P.O.
3.Responsible for review for all procurement forecasts & future procurement plan annually, quarterly or semi annually
4.Responsible for review for any new product introduction & establishment to be added to the product list
Sales & Marketing Dept
1.Responsible for review & authorization for any customer accounts with official credit application form
2.Responsible for review & control of any outstanding or delinquent payments according to the accounts receivables
3.Responsible for review of bad debts & annual provision
4.Responsible for leading all promotional activity including trade fairs, supplier & principal visits, annual gift items, customer rebates or contracts
5.Responsible for review & authorization of all sales commission for sales staff
6.Responsible for review & authorization of all special discount price schemes or clearance stocks
7. Managed & Supervised all branch s functions including sales & cost analysis to improve in the eastern & central region.
The above highlighted roles provide a mere glimpse of
some responsibilities include in my scope or domain.
I was primarily responsible for two major channels of the business including Food Service and Retail.
FOOD SERVICE BUSINESS CHANNEL
• Managed a large sales portfolio of numerous five star hotels and gourmet restaurants in central region
• Responsible for leading sales staff to achieve quarterly sales target with help of customized incentive schemes
• Developed special incentive and discount programs for food service clients in order to boost annual sales targets
• Executed taste trials and testimonials for introduction of new innovative products through professional culinary feedback of international renowned chefs
• Provided industry consultations and administrated internal training of food seminars
• Attended and have detailed exposure to international annual food expos around the globe including SIAL ( Paris, France), Gulf Food (Dubai, UAE) and Anuga (Koln, Germany)
RETAIL BUSINESS CHANNEL
• Managed the sales team with a portfolio of 50 SKUs product in area of fresh food including Deli, Dairy, Grocery, Juices, and Seafood Sections
• Responsible for client portfolio of key accounts including all hyper and supermarkets including Panda, Carrefour, Danube, Tamimi, and LuLu
• Responsible for developing quarterly promotional plans including volume incentive schemes, shelf visibility budgets, and annual rebate for all hyper and super market channels
• Responsible for execution and supervision of floor display plans and planograms with close observation of the supervisors and merchandisers
• Administered and supervised new product launches working in close circles with category managers for smooth and efficient launch executions
• Worked with the company’s procurement and logistics department to explore new prospective products tailored towards retail channel
• Achieved certificates for excellence in product launches of new products
• Organized and executed principal visits of agents for the product lines for all retail clients
*Performed annual statutory external audits and assurance services for clients under the supervision of assistant manager and senior managers.
*Provided clientele with knowledge based consultations in the areas of accountancy and audit to establish more efficient internal control system.
*Worked in close circles with audit team members to perform analysis and test of controls in order to obtain a opinion on the issuance of annual audited financial statements.
*Prepared audited annual financial statements for clients as deliverables in accordance with Saudi Organization Of Certified Accounts (SOCPA) & IFRS standards.
*Actively participated and qualified for various internal training courses in the areas of accounting, banking and insurance in the firm.
*Was pro-actively involved in the audit team for the audit of the Saudi British Bank (SABB).
*Provided financial products such as commercial loans, equipment leasing, CDs, and real state financing to small and middle market businesses.
*Conducted financial statement and ratio analysis for new business applications for approval.
*Assisted senior analyst on personalized appointments with prospective clientele.
*Acquired new leads by prospecting through cold calling and mail distribution.
Intermediate Financial Accounting▪ Principles of Finance▪ Managerial Accounting▪ Financial Accounting▪ Business Statistical Analysis▪ Decision Information Systems▪ Principles of Macroeconomics▪ Principles of Microeconomics▪ Corporate Finance ▪ Commercial Bank Management ▪ Behavioral Finance▪ Investments ▪ Cost Management ▪ Insurance Options
*Introduced and administrated new programs and events for the community. *Managed all finances and activities of all related events in the association. *Organized and attended board meetings, lectures, social events and community service projects. *Coordinated with association members to achieve the necessary team leadership to pursue and manage tasks.
