Marketing Specialist open to new challenges
Global Brands
Total years of experience :19 years, 11 Months
Looking for an exciting opportunity in a global and multicultural environment in Cairo, Egypt
Red Leaf offers language and experiential programs in Canada for students and professionals from all over the world.
As the Director of Marketing & Communications and Deputy CEO, I was in charge of the overall management and communication efforts of the company, carrying out tasks such as:
- Draft and implement corporate objectives, sales targets, marketing strategy, and annual business plan.
- Manage and develop Programs Team to achieve targets, increase student numbers, and improve relationships with clients, partners and stakeholders.
- Operational review: upgrade of procedures and new product development, along with standardization of services.
- Company’s strategic management as Executive Director & Deputy CEO: operations, business development and finance.
- International market research, analysis and go-to strategies.
Etnyka is an Online Marketing and Social PR Agency based in Europe with an ambitious expansion plan for the MENA Region.
My main responsibilities as Regional Marketing Manager were to:
- Develop and execute Regional Marketing Programs
- Define field strategies and penetration goals
- Conduct Market Research and outline fragmentations
- Train, mentor and support marketing staff
GTC (German Technology Center) is a technology hub that provides information and support in technology transfer and commercialization in the Middle East.
As a freelance Business Consultant, I was hired frequently to create, edit and copywrite a variety of business strategic documents. Main commissioned works included:
- Market research of specific industries
- Marketing and Communication Annual Plans
- Business Plans and Feasibility Studies
- Annual Reports and Sustainability Studies
- Marketing collaterals
The British Council is a British organisation specialising in international educational and cultural opportunities.
During my short stay with them in their Doha office, I was tasked with a variety of assignments related to Business Development and Marketing, such as:
- Design of a new Business Development Strategy
- Identification of potential clients and stakeholders
- Development of a new Social Media Strategy
- Lead for PR & Event Management Annual Plan
Express Publishing is an independent publishing house dedicated to producing educational materials for the teaching and learning of English as a foreign language.
As their Business Development & OPerations Manager to open the market in Africa, I was in charge of the following:
• Market research in the East African region and South Africa
• Standardization of logistics and distribution systems
• Liaison and coordination with local distributors and bookshops
Express Publishing is an independent publishing house dedicated to producing educational materials for the teaching and learning of English as a foreign language.
As their ELT Manager for Marketing and Sales, my main responsibilities included:
- Design and development of the national promotion campaign, including sales targets, marketing strategies and staff training
- Organization of events, courses and conferences, and participation in trade shows and educational events
- Copywriting and editing of catalogues and brochures for the Spanish market
- Management of the ELT Consultants’ Department
- Close cooperation with the Editing Department, coordination and follow up on every project for the Spanish market, including dealings with authors, designers and freelance contributors
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Study of the increasingly complex challenges of global business from the insights, perspectives and experience of Georgetown faculty and senior executives currently working in multinational companies. Foundational knowledge of what it takes to be a “Global Ready Leader” and use of key findings about the workings of globalization to make more informed decisions in a business context.
