Associate Director Accounts
OMD
Total years of experience :30 years, 1 Months
Lead for the beIN SPORTS account (5 years)
Managing and overseeing a multilingual social media content team (Arabic and English) across 24-hour shifts, producing award-winning (2 internal and 1 external) sports content for the MENA and world.
Growing and nurturing huge social community growth in this period, stabilizing the brand's presence and ensuring cohesion between social, TV, and brand digital assets. Producing continual live, recorded & interview content for high profile, events including World Cup Russia 2018, EURO 2016, major European leagues/cups and competitions (UCL, PL, SerieA, LaLiga, Bundesliga, ligue1, domestic cups, Gulf Cup, AFC, CAF, ACL), summer and winter Olympics, F1 season, NBA, NFL, Rugby World Cup & six nations, all Tennis grand slams and season, cycling, horse racing, boxing.
Facebook - 102% growth (10.6m+ followers) | Instagram - 2k% growth (6.2m+ followers)
Twitter English - 260% growth (855k followers) | Twitter Arabic - +228% growth (3.6m+ followers)
Social Media Marketing (SEM), Strategy, delivery, content creation and Social Media account management.
Digital Marketing using various online tools.
Digital Journalism.
Business Development, Sales
Bespoke Websites design using Joomla, Wordpress, HTML, CSS, SEO
Webmaster of numerous websites and online News portals.
Website marketing, online media consultancy and support
Digital Publishing using various platforms, Pad Magazine design and processes.
Basic Graphic design, Cards, flyers
Clients include/d:
Emirates NBD, Golf in Dubai, UAE Golf Online, UAE Sport Guide, Al Ain Equestrian Club, Aerogulf LLC, Landscape Magazine, Innerfight, Sparklefairy, Schooldigistart...
Social Media Marketing:
Consulting, strategy, content creation and account management. Increasing brand engagement and followers on various different channels including popular and new channels: Facebook, Twitter, Linkedin, Google+, Pinterest, Instagram, Youtube, 4square.
Sourcing of Key influencers using research or techniques like biog keywords, Geographical location or hashtags.
Statistics management, monitoring and gathering on all key channels using various 3rd party tools.
Creation, Installation, and management of Social Media competitions on individual and integrated across multiple channels.
Digital Marketing/SEO:
Consulting through good web design installation and set up, SEO, SEM and content creation have helped clients in various ways reach excellent positions on search engines increasing ROI including:
Ability to organise and target Press Release distribution and article marketing using various online channels.
Mailing list software template creation, management and statistics. (Mailchimp, constant contact etc)
UAE Golf Online - Number one on search engines for many specific terms including “UAE Golf” “Golf in the UAE” “UAE Golf Guide”.
UAE Sport Guide - number one on search engines for “UAE Sport” “Sport in the UAE” for a 2 year period between 2011-2013.
Social bookmarking channel creation, management and evolvement.
Addthis, Digg, Delicious, Stumbleupon, Reddit.
Digital Journalism:
During the period as a freelancer I have covered many types of live event mainly in the sports/activity areas using my skills to create content and learn including:
Knowledge of local sports media and practises.
Digital Journalism creating content for many online channels, text, imagery and video prior, during and after events.
Press release creation and distribution email and online.
Interviewing subjects on video, phone or email to produce content for Social media and websites.
Management of Artist client roster
Organisation of Exhibitions and booking on behalf of Artist
Selected Digital and Social Media Marketing consulting
Targeted Sales to prospective clients
Responsible for generating new leads.
Account manager providing support and assistance for clients
Brainstorming to create online marketing ideas using social media
Maintaining client records, payments & structures using company CRM
Liaising with junior, middle and managerial level staff
Synchronising with junior and senior level staff to manage the content
Responsible for overseeing the design and layout of the print publication
Supervision of the Creative Design team
Directing and finalising the magazine for production
Coordinating production with the print company
Magazine layout and Advertising design duties
Creation of new templates for publications
Advertising sales and payment collection for various magazines
Meeting with clients for Advert design brief and payment plans
IT and email support to Managers within the company
Website design and maintenance
Responsible for generating new leads
E-Commerce, E-Marketing, Online Advert sales, development
Controlling SEO for Solarise Records achieving the number 1 ranking on Google for ‘Independent Record Label’ for a year
Directing Marketing, sales and promotion, both online and in print
Secured distribution deal for 2 Solarise Records CD releases in HMV
Online Marketing To promote new albums and video releases
Management for the sale and distribution of CD and MP3 music
Responsible for generating new leads
Meeting new clients to sell and discuss current company promotions
Created Marketing plan for events in local newspapers
Solely responsible for Event organisation
Marketing, Advertising and Promotion using varied platforms and media
Managing customer ticket sales and distribution
Maintaining client database of mailing and text lists
Maintenance and installation of Gas appliances, meters and pipe work
HNC, Multimedia Web and Graphic Design
City and Guilds Web Design Level 1
1984 - 1989 Cumberland Secondary School Plaistow, E13 GCSE • 5 Including Maths and English