Director
Infodart Technologies India Limited (ITIL)
Total years of experience :37 years, 10 Months
ITIL is a global Information Technology and System Integration company, incorporated in 2007. Today they are the trusted partner of many organizations across the Asian continent and are diversifying across the Globe. They provide innovative and customized business fit solutions to customers and help them do business better by leveraging the expertise, industry-wide experience and comprehensive portfolio of services. The service spectrum includes IT Consulting, SAP, Cloud Services, Oracle Retail, Mobility Solutions, Business Intelligence and IT Infrastructure.
Videocon Industries Limited is one of the largest diversified Indian company headquartered in Mumbai. The group has 17 manufacturing sites in India and plants in Mainland China, Poland, Italy and Mexico. It is the third largest picture tube manufacturer in the world. The group is a US$6 billion global conglomerate. Videocon has various brands under its portfolio.
As the Head of the organization, designed new operating models & go-to-market strategies for revenue enablement and leveraging portfolio of new value added services. Have been instrumental in revenue enhancement and generating savings of costs by implementing the “end-to-end ownership” model and successfully introduced new practices. Promoted from DGM to Vice President in three years, and to Joint President in two years
•Responsible for designing national long and short-term strategy for CE & Appliances SBU, resulting in:
•Increase in market share of Videocon CTVs from 4% to 18% through cost effective and innovative marketing and sales management to achieve value and volume with a focus on product mix
•With influence of international brands from Korea (Daewoo) and China, launched 28 new models of washing machines, 18 models of microwave ovens, and 40+ new models of refrigerators
•Three-fold increase in line production for refrigerators and washing machines by implementing turnaround strategy in conversion of production units into profit centers; developed mechanisms to identify and replace inefficient human resource, increasing EBITDA by 7% over one year
•Spearheaded recruitment, training, and sales & marketing teams across all ~50 branches in India
•Initiated the set-up of an effective and efficient after-sales service unit, with the ultimate objective of achieving customer satisfaction, through adoption of digital technology
•Responsible for SAP ERP Implementation across all Videocon group companies in India and overseas, resulting in more efficient supply chain management by elimination of hidden inventory, resulting in an increased EBITDA
Enhanced business opportunities by strengthening relationship with the key stakeholders, facilitating collaborative ventures and was responsible for strategizing, conceptualizing and implementing new marketing and product positioning ideas for achieving growth in terms of volumes. I spearheaded design and deployment of new processes, realigning teams, improving operational efficiencies by building business capabilities, effective resource utilization and cost tracking. Promoted from Sales Executive to General Manager within seven years, the fastest promotion ever seen in the company
•Launched and managed four international brands (AKAI/ AIWA/ TCL/ Hitachi), and initiated start-up of an Indian brand, BUSH
•Successfully initiated and piloted India’s first ever TV-exchange scheme in Delhi; post its success, expanded to Pan-India, boosting Baron’s TV sales volume by 1000x
•Built an efficient distribution network in the assigned territory, achieving the highest ever market share of 74% in Haryana for AIWA brand (as per ORG-Nelson retail audit report); designed pricing and dealer incentive schemes for achievement of sales objectives at zonal/national level
•Expanded from 18 to 50 branches across India, by strengthening accounts & commercials backend support, warehousing, logistics, and after-sales services
•I played a key role in improving business opportunities and added to the revenue streams of the organization by developing excellent relationship with the business partners to design new solutions.
Leader (Dealer Sales Network)
Facilitated the launch of Eureka Forbes’ new dealer sales network strategy in Western UP, Delhi, Haryana by transitioning from its traditional direct selling business
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