MEA Management Trainee
ARLA Foods
Total years of experience :2 years, 3 Months
Developing the Global Post Launch Evaluation Template for New Product Development
Track rolling forecasts & business case volumes of new products launched in the region, in alliance with regional finance & global innovations team
Evaluate quarterly data & elaborate findings with local & regional marketing managers
Record yearly development until NPD’s turn into baseline products for the region
Building Puck’s Masterbrand identity across the Middle East
Rolling out the launch plan for white cheese in Puck packaging to rationalize the Masterbrand identity
Gauging NIELSON data, IMES, EPOS, PARS for volumes & brand tracking of white cheese in the Middle East
Equating statistics to roll out launch plan for white cheese in Puck packaging
Rationalizing the Masterbrand identity with Puck’s product assortment
Incorporating the MEA Good Growth block
Integrating Good Growth, the new corporate identity of Arla foods into campaigns & practices at Arla in MEA.
Incorporating observes from global ARLA and streamlining into local teams
Executing during the Arla MEA Kick-off 2014 & presenting Arla MEA practices to Directors, General Managers, Regional & Local Marketers and digital agencies.
Functioning with Arla Global Categories & Innovations
Initiative for healthy kids snacking in the region in co-operation with the global team, to develop a healthy and tasty cheese snack
Attending & analyzing numerous local & expatriate focus groups to segment the need
Kidzania Puck Launch Partnership Project Assistant
Partnering with Kidzania (the right platform) to target the right audience for kids snacking in the UAE
Designing an educational and entertaining campaign for Puck cheese sticks & squeeze for children
Consumer International, Arla Headquarters, Aarhus, Denmark
Business Development & Strategy for Dano Milk Powder in Sub Saharan Africa
Segregating regions within Sub Saharan Africa based on entry in priority markets
Macro economical screening constructed through GTA, FAO statistics and IFCN dairy maps to downscale markets based on the parameters of selection
Track the entire region on the import & export dairy statistics, local milk production & per capita milk consumption
Analyze potential for dairy categories(Cheese, UHT Milk, Powdered Milk) & patterns of consumption (SSA& MENA)
Rationalise the setup of mobile packaging plants in priority markets
New Product Development, Consumer International, Arla Foods UAE
Launching Puck evaporated milk tetra in UAE, Oman & Qatar
Design the launch initiatives of Puck Evaporated milk based on rational volumes & value across the region
Strategize Puck’s evaporated milk in line with competition in the Middle East i.e. KSA, UAE & Oman
Training promoters on wet sampling aligned with the brand image & perception as a part of the below the line marketing campaigns and propaganda.
Partner with digital & other media networks for above the line advertisements, hoardings & radio campaigns
Collaborate with the Regional, local & trade marketing managers to monitor monthly developments & leverage this to the local sales teams for assertive volume perceptions after the launch
Co-ordinate with the supply chain teams at Arla Foods to record product performance
,Relevant Coursework: Consumer Behaviour, Retail Marketing Management, Research for Marketing Decisions, Marketing Communications, Marketing Management, Marketing strategy
