Petra Djumlija

Business development, key account management
New client’s acquisition, delivery to revenue
Negotiating and contracting

Identified new business opportunities - including new markets, growth areas, customers, products and services.
•Responsible for market research analysis to identify new sales leads, which increased sales by 50%.
•Understand the needs of our customers and be able to respond effectively with a plan of how to meet these.
•Ensure staff are on board throughout the organization, and understand the need for change and what is required.
•Work strategically - carrying out necessary planning in order to implement operational changes.
•Planned and developed international branding and marketing campaigns for assigned countries, creating strategic communications initiatives.

Minimizing old stock items by 20% in 12 months through strong promotional activities and focus on business development.
•Directed SOPs/implementation and development of ERP (emphasis on Logistics, Procurement, and Sales business processes) in order to forecast and plan stock levels and sales/revenue; Procurement system processes improvement. Digitalization of business processes.
•Demand Planning, forecasting, execution and documentation of procurement including supply chain management; inventory management for wholesale; contracting.
•Marketing budget planning; execution of corporate marketing plan with product launches.
•Directed project in implementation of bar code IT system.
•Trained team in customer service, communication and usage of IT system.

Plan and review compensation actions; enforcing policies and procedures.
•Delivered new internal organization; system of control and reporting for 5 profit centers; Key Performance Indicators (KPI’s) for sales and upselling strategy; planned staff utilization; mentored and trained sales staff which increased profitability by 30% in 4 months.
•Contribute operations information and recommendations to strategic plans and reviews; prepare and complete action plans; implement production, productivity, quality and customer-service standards; resolve problems; complete audits; identify trends.
•Delivered Project - from scratch to implementation of Enterprise Resource Planning System (ERP), Point of Sales System (POS) - digitalization of business processes.
•Implemented and improved Standard Operations Procedures (SOPs) which increased efficiency and consistency
•Delivered guideline for development of marketing plan.

•Directed the project of private beverage label production for major hotel chain in Croatia, Valamar Hotels & Resorts, and exceeded annual contract by 100% while maintaining on time delivery and quality
•Leading a team of 6 to generate a target revenue with regular check ins, progress updates, and supporting under-performers
•Supply Chain optimization
•Increased sales revenue by 40%, lowered old stock items by 20% in 6 months through strong promotional activities
•Developed and executed Marketing plan (Advertising, Media Buying, ATL/BTL, event management); web shop implementation
•Responsible for country office logistics, the overall budget, team training and recruitment.

•Generated more than 800, 000 EUR/year in sales
•Managed International Business Relationships and Partnerships with delivery of international business consortiums increasing yearly revenue by 40%
•Evaluated national and international bid proposals/managed tenders with operational activities
•Directed Marketing plan development and execution including development of International Learning Business Academy; increased sales of educational seminars and programs by 80%
•Delivered numerous sales leads trough series of high impact direct marketing campaigns and promotional activities for strategic products (networking events, conferences, web pages, social media, direct mailings and sales initiatives).

•Generated more than 600, 000EUR/year in sales
•Developed and executed Marketing plan (Advertising, Media Buying, ATL/BTL, event management) for 3 Brands
•Responsible for distribution organization - wholesale and national retail chains; Business Development
•Directed Vendor negotiations (procurement, marketing, contracting) which ensured cost reduction by 20%
•Supplier management
•Increased revenue by 30% in 12 months
•Directed the projects of a new brand introduction on the market with a focus on sales and business development.