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rana hmoud, Marketing & Communications Manager

rana hmoud

Marketing & Communications Manager·Dubai Opera

United Arab Emirates

Bachelor's degree, Business Administration

Work experience

Total years of experience: 13 years, 1 months

Marketing & Communications Manager

September 2018 - Present

Dubai Opera

Dubai, United Arab Emirates

September 2018 - Present

Develop and deploy effective marketing plans, such as integrated promotional activities/campaigns across digital marketing, social media, radio, and public relations to create awareness company’s products and events. Compile, compose, and present press releases in English and Arabic. Produce a comprehensive, bi-lingual social media content calendar. Administer all aspects of social media channels and posts while addressing inquiries. Manage an on-going tracking and reporting on e-commerce.
Key Accomplishments:
 Promoted and sold company’s events by optimising promotional marketing activities.
 Created bi-lingual website content, EDMs, leaflets, outdoor, social media, and digital marketing campaigns.
 Met ticket sales targets via review of weekly reports and implementation of performance optimisation plans.
 Increased marketing exposure through the development of strategic media partnerships.
 Maintained positions in media listings by sending monthly updates with consistency.

Company industry:
Performing Arts
Job role:
Marketing and PR

Digital Marketing Specialist

March 2016 - September 2018

Dubai Opera

Dubai, United Arab Emirates

March 2016 - September 2018

Introduced and managed the social media channels while fostering valuable relations with social media influencers’. Created press release for show announcement Emailer in close collaboration with artists of PR agency. Sent invitations to the key Arabic media and partnersto cover events and interview artists. Enhanced customers’ experiences by collaborating with Emaar’s CRM team to schedule operational EDMs for guests.
Key Accomplishments:
 Accomplished live social media coverage of high profile events, which attended by well-known personalities, such as HIPA Hamdan International Photography Award, under the patronage of Crown Prince of Dubai.
 Optimised digital strategy and performance across multiple online channels.
 Aided marketing campaigns by conducting data analysis through Google analytics and Sprinklr.
 Designed a successful launch campaign that resulted in selling-out of opening show within three hours of sale.

Company industry:
Performing Arts
Job role:
Marketing and PR

Social Media & PR Executive

February 2014 - February 2016

Yas Waterworld

Abu Dhabi, United Arab Emirates

February 2014 - February 2016

Identified new market trends and relevant topics to contribute in the pre-opening plan. Maintained social media channels, such as blog with fun content/pages development.Evaluated competitors’ performance with the use of social bakers. Led sponsoring of digital banners by liaising with media buying agency. Supported content calendars and campaigns in co-ordination with creative agency. Managed translations and proofreading of marketing collaterals, covering signage, SMS, website, EDMs, and radio. Monitored PR functions, such aspress releases, inquiries, interviews, site tours, and PR stunts. Created and reviewed PR/social media reports to facilitate top management.
Key Accomplishments:
 Increased social media traffic by developing and implementing effective strategies.
 Improved online reviews and ranking on TripAdvisor by devising new strategies and using marketing tools.
 Secured brand's reputation across the online platform.
 Led launch and updating ofInstagram account with the appealing content.
 Steered preparation of press release for Ladies Nights events including interviews.

Company industry:
Amusement & Recreation Facility
Job role:
Marketing and PR

Marketing Executive

March 2013 - November 2013

TAJ Mall

Amman, Jordan

March 2013 - November 2013

Established social media strategy in co-ordination with external agency. Oversaw promotional activities in liaison with stakeholders, including tenants. Collaborated with marketing agencies for artwork, SMS campaigns, press releases, and social media. Ensured proper distribution ofmarketing materials while reviewingand approving content.Assessed target market via customer questionnaires and competitor activity analysis.
Key Accomplishments:
 Successfully managed digital campaigns to drive ticket sales/bookings.
 Supported social media engagements and significant growth.
 Optimised PR coverage and retained strong media relations by establishing marketing plans.

Company industry:
Facilities & Property Management
Job role:
Marketing and PR

Education

The American University in Cairo

June 2011

June 2011

Bachelor's degree, Business Administration

Egypt

GPA (point): 4.2 out of 5

GPA (point): 4.2 out of 5

Skills

Marketing and Communications
Expert
Marketing and Communications
Expert
Web Content Management
Expert
Web Content Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Public Relations
Expert
Public Relations
Expert
arabic
Expert
arabic
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CRM
Expert
CRM
Expert
DATA ANALYSIS
Expert
DATA ANALYSIS
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
INTELIGENCIA DE NEGOCIOS
Expert
INTELIGENCIA DE NEGOCIOS
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
social media
Expert
social media
Expert
English
Expert
English
Expert
Marketing and Communications
Expert
Marketing and Communications
Expert
Web Content Management
Expert
Web Content Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Public Relations
Expert
Public Relations
Expert

Languages

Arabic
Expert
English
Expert