PETULA RAHME, Group Sales Manager

PETULA RAHME

Group Sales Manager

Kidzania Doha

Location
Qatar - Doha
Education
Higher diploma, Marketing and Sales Executive Certificate
Experience
12 years, 0 Months

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Work Experience

Total years of experience :12 years, 0 Months

Group Sales Manager at Kidzania Doha
  • Qatar - Doha
  • March 2018 to September 2020

Reduce operational costs by aligning income budget with sales goals. Define and develop commercial strategies to enhance business revenue. Design annual sales budget according to business objectives. Increase visitor attendance by developing the necessary sales strategies. Maximize the market share and align operation with organizational goals and standards by coordinating with marketing team. Participate in the initial Franchise Training (Mexico), yearly global commercial summits, and managers and administrative staff meetings, briefings, and debriefings. Carry out best possible benefits by establishing commercial relationships with educational authorities and companies. Play an integral role in creating sales programs for schools, parties, camps, corporate, and government channels. Analyze competition among the entertainment industry to retain top position. Enhance customer retention and satisfaction by determining group sales pricing and promotions strategy. Develop SOP’s of the department to streamline business operations. Assess needs for skills improvement and deliver training and motivation to team members for operational excellence.
Selected Contributions:
•Increased profitability by creating sales and communications materials for the department as well as arranging/attending educational and promotional events.
•Developed a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
•Initiated and coordinated the development of action plans to penetrate new markets as well as delivered information concerning efficiency and attendance reports.
•Collaborated with marketing team to increase market share through aligned marketing and group’s sales campaigns.
•Oversaw income and sales budget as well as ensured all business activities in line with company values, policies, and ethics codes of conduct.
•Established plans and strategies to expand the customer base in the marketing area.
•Achieved maximum level of customer satisfaction and retention by providing exceptional services.
•Spearheaded procurement operations for the department to streamline business operations.
•Organized cross promotions and variable programs to attain maximum customer retention.
•Implemented the

Project, Sales and Marketing Manager/ Owner's Representative at MAS Holding
  • Qatar - Doha
  • November 2016 to March 2018

Headed all the activities of the launch of 3 businesses from creating the concepts, branding, procurement, and dealing with the suppliers, contractors and external agencies. Managed all operations associated with recruitment, social media activities, sales and marketing, budgets, and financial reports. Liaised with a range of stakeholders, including customers, suppliers, colleagues, and partner organizations. Communicated with target audiences and managed customer relationships to obtain maximum profitability. Sourced advertising opportunities and placed advertisements to hire talented staff.
Selected Contributions:
•Oversaw the procurement and production of all the marketing and branding materials from local and international suppliers.
•Traveled to different countries, such as China, Lebanon, and Dubai to source the items of the projects and execute the samples and production quality control.
•Performed as focal point with the advertising and social media agency of the company to enhance business awareness.
•Arranged the effective distribution of marketing materials as well as maintained and updated customer databases.
•Organized and attended events, such as conferences, seminars, receptions and exhibitions
•Proactively inspected sales activities and effort among sales associates managed, ensuring that the quality and quantity of sales effort meets company expectations.
•Adhered to all company policies, procedures, and business ethics codes and ensured maximum business profitability.
•Amplified business revenue by developing sales and marketing plans and strategies, managing budgets, evaluating marketing campaigns, and monitoring competitor activity.
Additional Experience

Key Account Manager at Aleph Qatar Printing & Graphic Designs
  • Qatar - Doha
  • July 2011 to September 2016
Traffic Manager/Consultant at Supreme Council of Health (SCH)
  • Qatar - Doha
  • May 2014 to May 2015

Design and E-Services Section, Communication and Media Department (1 year
contract of designing and production management between Aleph Qatar and SCH)

Key Account Manager at International Food Corporation (IFC)
  • Lebanon - Beirut
  • September 2008 to September 2010
Retail Marketing Assistant Head of Team at BLOM Bank
  • Lebanon - Beirut
  • December 2007 to September 2008

Internship

Education

Higher diploma, Marketing and Sales Executive Certificate
  • at Hec Paris In Qatar
  • November 2020
Bachelor's degree, Business Administration and Finance
  • at La Sagesse University
  • January 2009
High school or equivalent, Double Baccalaureate (Lebanese and French) in Sociology and Economics Science
  • at College Notre Dame De Nazareth
  • June 2004

Specialties & Skills

Business Development
Marketing Management
Solution Selling
Negotiation
Business Relationship Management
Strategic Planning & Execution
Profit & Revenue Optimization
Partnership Management
Account Management
Microsoft Office
Microsoft Dynamics AX
Sales & Marketing Management
Continuous Process Improvement
Cost & Benefit Analysis
Internal & External Relationships
Recruiting & Staffing Initiatives
Property Market Operations
Behavioural/Cultural Change Skills
Saleseforce CRM
Business Strategy & Transformation
Business Development
Team Leadership & Training

Languages

Arabic
Expert
English
Expert
French
Expert
Spanish
Beginner
Turkish
Beginner