Piyal Sen

June 2014 - Present Senior Sales Executive - Advertising Sales
Star Entertainment Media Pvt. Ltd. Rene Tower, 8 t h & 9 t h Floor
Kolkata, WB, India

• Handle corporate clients and advertising agencies based out of Kolkata

• Achieve revenue, volume, yield rate and market share targets.

• Build relationships with clients and ensure excellent sales and after sales service.

• Keep continuous track of competition and ensure inclusion of the channel in the media
plans.

• Create value additions for customers to ensure loyalty and competitive advantage


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• Track record of continuous ability to generate revenue and evaluate new ideas, new
concepts.

• Maintain contact with all customers on a regular basis and in a planned manner

December 2012 - June 2014 Assistant Manager - Response
Bennet Coleman & Co. Ltd. - The Times of India 8, Camac Street,
Shantinekatan Bldg, 12 t h & 14 t h Floor, Kolkata - 700-017, WB, India

• Generate revenue through aggregation of audience through various broadsheets
(newspaper) packages.

• Achieve revenue, volume, yield rate and market share targets.

• Providing clients with a 360-degree surround solution to ensure that brand
communication reaches their target audience directly along with minimal media
wastage.

• Efficiently providing a combination of both ATL & BTL activities like; internet, mobile
marketing solutions organizing seminars/forums/ road shows; outdoors; radio & television.

• Identify and develop new streams for long-term revenue growth and maintaining
relationships with customers to achieve referral business. Utilizing the public
information and personal network to develop marketing intelligence for generating
leads.

September 2011 - November 2012 Assistant Manager - Advertising
The Business India Group 268, South Extension, Part -II,
New Delhi - 110-076, India

• Handling the marketing and branding activities of Business India, Auto India, Inside
Outside Magazine.

• Advertising of the magazine/Event Sponsorships

• Designing the brand innovation concepts.

• Events, promotions, other outdoor activities.

• Handling client's PR activities, Press Releases & Advertorials.

• Preparing and designing editorial pieces.


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• Vendor Management

• Serviced all verticals - Luxury & Lifestyle, Retail, Automobile, Consumer Durables and
Consumer Non-durables/ FMCG, Telecom, Real Estate, Education,
Health/Pharmaceutical.

• I have worked for Tehelka THINKFest 2011 under Aparna Jain, VP Marketing and Sajay
Warrier, Brand Manager. The Think Fest is a high-octane festival of ideas packed with conversations, keynotes, presentations and panels with some of the brightest minds from around the globe. Covering politics, entertainment, economics, science,
technology, medicine, and pop-culture.


• I have worked for Auto Expo 2012 where my job was primarily interacting with different
Automobile Clients from around the world, on behalf of Auto India Magazine a part
Business India Publications Ltd. We had a stall inside the expo showcasing the different
Magazines under Business India Publications Ltd. i.e. Business India, Auto India and
Inside-Outside.
The Auto Expo is a biennial automotive show held in New Delhi, India. It is Asia's largest and the world's second-largest motor show. The expo is organized at Pragati Maidan and is organized jointly by the Automotive Component Manufacturers Association
(ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile
Manufacturers (SIAM)

• I completed a project on Brand Management while pursuing MBA, and my topic was
"Reasons for sustainability of AIRTEL as a brand and maintaining its legacy"

November 2010 - September 2011 Marketing and Advertising Executive
Tehelka M 76, Greater Kailash -II, New Delhi - 110-048, India

• Handling the marketing and branding activities of Tehelka magazine.

• Advertising of the magazine/Event Sponsorships

• Designing the brand innovation concepts.

• Events, promotions, other outdoor activities.

• Handling client's PR activities, Press Releases & Advertorials.

• Preparing and designing editorial pieces.

• Vendor Management

• Serviced all verticals - Luxury & Lifestyle, Retail, Automobile, Consumer Durables and
Consumer Non-durables/ FMCG, Telecom, Real Estate, Education,
Health/Pharmaceutical.

December 2009 - February 2010 Summer Intern - Management Trainee
International Combustion (India) Ltd. Infinity Benchmark, 11 t h Floor, Plot
No. G-1, Block EP& GP, Sector -V, Salt Lake Electronics Complex, Kolkata -
700-091, WB, India


Project - "Fundamental Conception & Practical Training in Corporate Finance"

• My job was to analyze the company's position in the market based on their financials.

• I was also involved in collaborating client information to assist market capitalization
value of the company based on their market intelligence.


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Projects Handled
• I completed my research on The Readership Survey for Tehelka. It was a study based on a survey carried out in our magazine as a double-spread for a period of about 3 months.