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تم إلغاء حظر المستخدم بنجاح
Pooja Rawat, Category Management Director

Pooja Rawat

Category Management Director·Chalhoub Group

الإمارات العربية المتحدة

دبلوم, Strategic Retail Management

الخبرة العملية

مجموع سنوات الخبرة: 19 سنوات, 11 أشهر

Category Management Director

مايو 2019 - حتى الآن

Chalhoub Group

دبي، الإمارات العربية المتحدة

مايو 2019 - حتى الآن

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المشتريات

Brand Manager- Inglot

أغسطس 2015 - أبريل 2019

Apparel Group

دبي، الإمارات العربية المتحدة

أغسطس 2015 - أبريل 2019

Brand Management:
• Heading the Inglot business for MENA Region (UAE, KSA, Kuwait, Qatar, Oman, Bahrain & Egypt) covering 80+ Stores for Apparel Group
• Responsible for the end to end P&L Management of Inglot - spanning from strategic planning to execution
• Ensuring delivery on all core KPIs: Sales, Gross Profit %, Average Ticket Value, Conversion, Average Selling Price, Weekly Stock Cover and cost control
• Directly managing a team of 20+ Back End & front ends teams (Merchandisers, Graphic Designers, Inventory team, Trainers & Retail Area Managers across GCC)
• Conceptualizing and executing brand marketing campaigns through ATL, BTL & Digital media and blogger tie-ups in line with each country’s requirement & guidelines
• Sync marketing calendars of principal with country retail calendar, seasonality, customer profile, geography mix and targeted positioning
• Overseeing the inventory management function in line with the brand targets and ensuring high inventory turns
• Planning & Developing new launches for the GCC Market in line with market trends
• Mapping geography expansion plan - evaluating store viability and new store opening execution
• Actively part of recruitments for store teams & operations team for Inglot

Key Performance Highlights:
• Turned around inventory performance for the brand in 2017, bringing down overall inventory levels by over 40% while ensuring top-seller stock cover as per norms, with sales not compromised, thus increasing stock turns & profitability
• Launched Inglot in leading e-commerce chains in UAE in 2017 thereby adding valuable inorganic business
• Launched Inglot in Egypt market with 4 stores in 2017, provided expertise in marketing & store execution, thereby enabling over 100% delivery of core KPIs
• Identified core category leadership areas & enabled competitive pricing for them in line with market benchmark, thereby improving average selling price & gross profit
• Tied up with Department of Tourism & Commerce Marketing (DTCM Dubai) to develop an exclusive collection for DSF only available in Dubai

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
الإدارة

Senior Buyer (Category Head)

ديسمبر 2013 - يوليو 2015

Landmark Group

دبي، الإمارات العربية المتحدة

ديسمبر 2013 - يوليو 2015

Category Strategy and Brand development:
• Handling Cosmetics and Fragrances for MENA Region (UAE, KSA, Kuwait, Qatar, Oman, Bahrain, Egypt, Jordan and Lebanon) covering 175+ Stores in over 13 countries
(Dealing with all leading brands and their distributors viz. Maxfactor, Maybelline, Bourjois, Rimmel, NYX, Prestige, Gosh, Boss, D&G, CK, Davidoff, Lancome etc.)
• Formulating the Annual Business Plan for the category on a Regional (GCC) and territory wise level
• Responsible for margin increment by improvement of vendor mix, development of new product categories, centralized buying and process improvement
• Responsible for inventory analysis & management, assortment optimization, planograms and meeting all retail parameters successfully - viz. GMROI, GMROF, OTB, Ageing Stock & inventory control
• Vendor base management through active negotiation, maintaining healthy relations and optimizing current and new set of vendors, continuous vendor & product research
• Formulating and implementing the marketing plan for the category at GCC level in line with each country’s requirement and guidelines
• Responsible for development of Private Label strategy and vendor development of PL products across geographies

Key Performance Highlights:
• Achieved overall growth of 47% over last year, with a LFL growth of 38%. Transformed Cosmetics & Fragrances into the leading category in terms of relative contribution and growth for the organization
• Streamlined the vision and direction of the business across geographies for Lifestyle through continuous visits to all territories, business inputs and joint supplier meetings with territory teams
• Initiated & finalized Joint Business Plan with key partners in line with global best practices in retail
• Constant travel to GCC & International Markets (attended Cosmoprof in Italy and Hong Kong), to identify potential suppliers, fill assortment gaps and set new benchmarks in assortment & range planning & visual merchandising

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
الإدارة

Dy. General Manager - Cosmetics, Fragrances, Skin Care, Baby Care

مارس 2008 - ديسمبر 2013

Wal-Mart India

الهند

مارس 2008 - ديسمبر 2013

Key Performance Highlights:
• Promoted consistently on basis of performance; and given added responsibility of the baby care business (worth INR 200 Million) on basis of previous performance track record
• Recognized as ‘Star of the Month’ 3 times for creating organizational impact
• Part of a team selected on merit, to participate in a Strategic Retail Management Program conducted at Indian School of Business, Hyderabad (FT Ranked top-15 global MBA schools) in 2011
Category, Vendor and Order Management:
• Formulate annual category business plan on a national level
• Responsible for meeting the top-line and bottom-line objectives of the departments handled.
• Responsible to devise category strategy in order to ensure least-cost sourcing by optimizing price discounts, buying cycle and vendor mix
• Conduct Joint Annual Business Planning with leading global suppliers (like HUL, P&G, L’Oreal etc) and national suppliers (like Dabur, Marico). Fully responsible to negotiate Terms of Trade Negotiations with suppliers’ leadership teams in Top-to-Top meetings
• Plan an effective assortment based on market trends, competition benchmark, external data available on market; apart from managing product launches for all brands at stores and taking care of the seasonal/ regional range.
• Plan the category modular based on store format, location and market needs
• Review and manage inventory, to ensure correct stock holding and keep unproductive inventory (UPI) and seasonal product exits in check
• Formulate effective pricing and promotion strategy based on market needs and format requirement
• Identifying market and competition trends in order to ensure optimal assortment, pricing and promotion
Marketing, Training, Operations Management:
• Marketing: Ensure seasonal activations are in line with category requirement
• Follow a 30-60-90 feature planning calendar to ensure all major events and promotions are planned in advance
• Responsible for all ATL and BTL communication for the division
• Training and Development: Ensure team members are regularly trained in order to build knowledge base
• Private Label Development: Responsible for ranging and designing relevant, competitive and high-quality Private Label under the Wal-Mart international brand name ‘Equate’
Trainings attended:
• Certificate course (6 months) in Strategic Retail Management from the prestigious Indian School of Business, Hyderabad
• Senior Leadership Program, Walton Institute (Wal-Mart)
• Situational Leadership Training from US-based trainers (Wal-Mart)
• High Impact Presentations by Dale Carnegie Training
• Management Development Series 201 (Wal-Mart)
• Franklin Covey: The Seven Habits For Associates
• Merchant Finance by Wal-Mart

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
الإدارة

Deputy Manager

يوليو 2006 - مارس 2008

Reliance Retail Ltd

الهند

يوليو 2006 - مارس 2008

Key Highlights:
• Was promoted twice in two years for consistent and high-quality performance
• Conceptualized the category right from its inception stages in Reliance Retail and was part of the core team of Reliance Lifestyle format
• Part of the key team which was involved with the launch of the largest Hypermarket in India (Reliance Mart, Ahmedabad )

Merchandising and Category Management:
• Sourced and merchandised color cosmetics, fragrances and skin care products
• Handled cross-format responsibility for category: Spreading across Value Format Retailing (Reliance Fresh, Mart, Super) and Lifestyle Retailing (Reliance Lifestyle - Timeout)
• Handled business plans, negotiations, vendor and contract management with all the FMCG brands present in Indian market
• Laid down the Standard Operating Principles (SOP) related to merchandising operations for the category
• Effectively managed cross-category promotions to increase bill penetration and category presence
• Extensively travelled across the country to various markets in order to study catchments, buying patterns and competitor analysis

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المشتريات

التعليم

Indian School of Business

ديسمبر 2011

ديسمبر 2011

دبلوم، Strategic Retail Management

الهند

Certificate Course Strategic Retail Management Indian School of Business (ISB), Hyderabad

National Institute of Fashion Technology

يونيو 2004

يونيو 2004

ماجستير، Apparel Merchandising & Marketing

الهند

Post Graduate Diploma in Apparel Merchandising & Marketing (MBA) National Institute of Fashion Technology (NIFT), Hyderabad

Delhi University

يوليو 2002

يوليو 2002

بكالوريوس، Bachelor of Commerce

الهند

Bachelor of Commerce (Honours) Delhi University

Skills

Budget Setting
Expert
Budget Setting
Expert
Negotiation
Expert
Negotiation
Expert
Business Operations Management
Expert
Business Operations Management
Expert
Retail Management
Expert
Retail Management
Expert
Buying
Expert
Buying
Expert
BASIS
BASIS
BUSINESS PLANS
BUSINESS PLANS
CONTRACTS
CONTRACTS
INVENTORY
INVENTORY
MARKETING
MARKETING
METRICS
METRICS
MILLION
MILLION
OPERATIONS
OPERATIONS
RETAIL
RETAIL
MENTORING
Expert
MENTORING
Expert
Negotiation
Expert
Negotiation
Expert
Business Operations Management
Expert
Business Operations Management
Expert
Retail Management
Expert
Retail Management
Expert
Buying
Expert
Buying
Expert

اللغات

الهندية

متمرّس

الانجليزية

متمرّس

التدريب و الشهادات

التدريب
7 Habits of Associates
Franklin Covey
Senior Leadership Program
Walton Institute (Wal-Mart)
Management Development Series
Wal-Mart
High Impact Presentations
Dale Carnegie Training