Head Of Ecommerce
Ooredoo
Total years of experience :18 years, 6 Months
• Driving commercial & product strategies for Digital Commerce & transformation
• Product Owner for E-shop, self-care Mobile App, OTT and Payments Apps
• Grew sales from Digital Channels from 0% to 20% share
• Developed and executed plans on organic & paid channels for User Acquisition
• Built Retention strategy including segmentations & personalisation for self-care Mobile App with 20% increase in DAUs across 6-months
• Building Data & Analytics strategy & roadmap
Working with internal& external UI/UX designers for full redesign of existing website
• Driving commercial & product strategies for Digital Commerce & transformation
• Product Owner for E-shop, self-care Mobile App, OTT and Payments Apps
• Grew sales from Digital Channels from 0% to 20% share
• Developed and executed plans on organic & paid channels for User Acquisition
• Built Retention strategy including segmentations & personalisation for self-care Mobile App with 20% increase in DAUs across 6-months
• Building Data & Analytics strategy & roadmap
Working with internal& external UI/UX designers for full redesign of existing website
• Building Digital business from scratch to 40 Mn online customer acquisitions and ~$20 Mn annual revenues
• Led e-Commerce product management and online customer experience for desktop, mobile app, and retail store digital experiences
• Drove paid & organic acquisition strategy for E-commerce channel to drive more than 60% of online customer acquisitions
• Building Online-to-Offline (O2O) service with 90-minute hyperlocal delivery leading to 2Mn+ deliveries
Monitoring & Analysing Digital Web & Mobile Analytics implementations for insights and implement actions
Built, implemented & enhanced offline and paid marketing initiatives, resulting in ~600K monthly txns increasing to ~2.1 Mn monthly txns
•Positioned Mobile Accessories as key acquisition category with ~25% contribution of New Online Customers
•Identified & built new customer marketing channels to increase CRM contributing to ~20% of transactions
Drove online end-user experience and customer deployments
•Coordinated with UX/Tech Teams on improving customer experience & interaction design, reducing drop-offs by more than 40%
• Managed annual business planning & NPI calendar for entire product portfolio of annual revenues ~ $140 Mn+
• Identified market gaps and new revenue opportunities with incremental revenue contribution of ~10%
Developed demand generation strategy and manage marketing programs resulting in 3X increase of leads
Worked in technology development (~4 years) and inbound facing product management (~1.5 years) working on L2 / L3 networking stack technologies