Area Manager Bahrain Qatar
Rasasi Perfumes Industry
Total years of experience :21 years, 0 Months
Area Manger Bahrain - Qatar Rasasi Perfumes Industry
Leadership & Growth
1. Led 1400% expansion of retail outlets in Bahrain(1 to 15) & Qatar ( 1 to 6 ), increasing regional sales by 25% within 5 years.
2. Cultivated strong relationships with key stakeholders, securing new wholesale distribution channels with major players like LuLu & Al Hawaj, boosting sales by 22%.
3. Managed 75+ employees across multiple branches, driving a 10% increase in team productivity through training and incentives, resulting in $ 5 million in revenue growth.
4. Successfully launched Omniscent & Azha Perfumes in Bahrain, capturing 1% of the Bahrain market share within 12 months and exceeding sales targets by 25%.
Profitability & Cost Management:
5. Led Bahrain region to win "Best Profitable Region" award twice (2015 & 2018), exceeding profitability targets by 10% both years.( 2018 & 2019 )
6. Reduced operating expenses by 3% despite rent increases, saving $52000 annually and maintaining regional profitability even during the COVID pandemic.
7. Re-engineered logistics and employee schedules, optimising workflow and leading to a 15% reduction in delivery times and improving customer satisfaction.
8. Negotiated lower POS machine commission rates by of 0.35% / Transaction, increasing retail operations profitability by $120000 annually.
Sales & Client Focus
9. Implemented an efficient fund transfer policy, resulting in an average saving on monthly transactions with Dubai, fostering customer convenience and loyalty.
10. Strictly controlled retail credit policy, achieving 100% on-time payments and avoiding delinquency charges.
11. Consistently exceeded sales targets through strategic marketing campaigns and targeted partnerships, achieving a 7% sales increase year-over-year.
12. Resolved customer issues proactively, maintaining high satisfaction rates and securing positive online reviews.
Operational Excellence & Finance Compliance
13. Successfully implemented VAT regulations in Bahrain (5% & 10%), ensuring seamless customer experience and regulatory compliance.
14. Maintained compliance with all AML, KYC, and audit regulations, ensuring transparency and building stakeholder trust.
15. Spearheaded multiple functions, including revenue generation, cash management, and warehouse management, ensuring smooth operations and financial efficiency.
Team Building & Communication
16. Coached and mentored team members, fostering a culture of continuous improvement and exceeding team sales targets by 9%.
17. Conducted training programs and workshops, equipping the team with essential skills and knowledge, leading to a 15% improvement in customer conversion rates.
18. Successfully led press meets and campaigns PR, Product Launch, Influencer Marketing, HNI Lead generation, Exhibition & Trade Fares, generating positive media coverage and brand awareness, contributing to sales growth.
19 Government & Company liaisoning work related to Legal, HR, Insurance & Expat Employee
Chief tasks handled
1. Portfolio Management of Personal Loan, Mortgage, HNI Investments, Vehicle Finance
2 Rendering profitable investment solutions to corporate & high-net-worth clients HNI for Significantly enhancing fund management and dividends.
3 Insurance selling both cross-selling and Open Market
4 Analysing clients' financial capabilities to provide them with apt investment services. Credit Score - Through CIBI
5 Devising capacity plans, assigning targets for associates and managing in-house units.
6 Sales of Personal Loan ( Small Ticket Size and High Ticket Size ), Insurance, Mortgage Sales ( Sales, Cross-selling -insurance)
Achievements
1. Kept delinquency below 2.1 % against a portfolio of $13MILLION.
1.1 . Best Branch award for Debt consolidation.
1 Distinction of achieving sales volume by start-up branch.
2 Won “Sun Shine Contest “ for highest premium collected (Bharthi Axa) .
3 Maintains 35% insurance penetration on PL (ULIP, Health Insurance, Life Shield)
4 Figured in Top 10 branch of India for”CITI MAX” (Company’s new reward programs)
5 Successfully maintained a portfolio of U$. 3 million without any bad debts (Dindigul).
6 Distinction of increasing new branch portfolio from 0 to U$. 5 million with minimum losses
7 Received Sales award for 2005 at Kodaikanal, Dindigul
8 Introduced Turn Around Time (TAT) tracking which enhanced TAT
9 Sales Mis circulated for better tracking and a clearer understanding of where sales
10 Winner of “ALLIANCE BOND CONTEST” for achieving sales numbers through alternative channels
11 Achieved Quarterly target of PL both SMALL TICKET Personal Loan & HIGH TICKET Personal Loan units
12 Won award for best PL MORTGAGE BRANCH SOUTH Tamil Nadu
13 Underwriting and Controls implemented in the branch
14 Tel Collection stated with 74% resolution on fresh bucket cases. Business or Sector Financial and insurance activities
1. New dealer appointment - Thrissur increasing the Sales & Activations
2. Increase our outlet to 862 ( Thrissur, Palakkad, Aluva - Kerala - India )
3. Brand Awareness
4. Sales (Activation and retaining)
5. Stimulation Primary, Secondary customers - ( Micro level activity )
6. Spearheaded the successful launch of a new prepaid product line, achieving a 30% increase
in sales within the first quarter.
7. Developed and cultivated relationships with key retail partners, resulting in a 20% expansion
of the company's distribution network.
8. Implemented strategic sales plans to penetrate untapped markets, leading to a 15% growth
in market share.
9. Collaborated with cross-functional teams to identify customer needs and develop
customized solutions, resulting in a 25% increase in customer satisfaction ratings.
Chief tasks handled
1. Expanded distribution footprint to reach new markets and increase market share. Appointed
and managed new dealers, implementing effective market segmentation strategies.
2. Increased consumption rates through targeted marketing and promotional campaigns.T-
Nagar Chennaie Activity
3. Reduced operational costs by implementing efficient processes and optimizing supply routes
by 8% .
4. Oversaw and maintained relationships with key accounts, ensuring customer satisfaction and
retention.
5. Assisted in developing and implementing data analysis processes using Excel formulas and
functions, resulting in streamlined operations and inefficiency. Collaborated with cross-
functional teams to gather and analyse data, generating comprehensive reports and providing
actionable insights for management decision-making.
6 Created and maintained Excel spreadsheets to track and monitor key performance indicators,
enhancing data accuracy and enabling timely reporting.
Achievements
1. Spearheaded operations for increasing the distribution in upcountry Kerala
2. Involved in Pet bottle penetration project in Chennai (T. Nagar, Pondy Bazaar,
Nungapakkam etc.)
5 Instrumental in identifying a new distributor for pet bottles exclusively in Chennai.
6 Pivotal in increasing the market share up to 55% in key areas Munnar and Thekkadi.
7 Educated the local public about the product during the pesticide issue.( Crisis Management )
8 Streamlined Distribution (Stocking point) and enhanced distribution set-up.
