Princess Zheraya Rhea Saniel

• Managed Retail Brand Marketing process and Store Development support for campaigns, activations, sale & promotions, seasonal changeouts, and new store openings in the GCC and Egypt.
• Delivered Retail Marketing plans and layout implementations in the GCC & Egypt stores whilst monitoring budgets and timelines.
• Created inviting and shoppable retail environments through strong branding and clean layout.
• Arranged VM fixtures, mannequins, shoe forms, and hanger orders with vendors and logistics team and tracked delivery schedules.
• Prepared New Store Opening presentation decks and managed Marketing and Retail related non-stock items.
• Managed PO and GRN process for all Retail Brand Marketing related transactions.

• Managed Store Development architectural project plans and executions in the GCC, Middle East, Egypt, East Africa, & Pakistan.
• Collaborated with Brand Principals, Design Consultants, partners, and other teams on Design proposals and Fixture layouts.
• Liaised with Global and Local Suppliers, Logistics team, and Contractors on Fixtures and VM requirements and delivery.
• Identification & pre-selection of suitable general contractors, subsequent contract management.
• Coordinated with internal & external teams to arrange the required store or municipality permits and documentation.
• Supervised site construction, fixture installation, and store set up in store opening projects and sell-in showroom.
• Budget forecast, tracking, and management. Worked with finance team on PO process and payments.
• Supported VM & Commercial Marketing team on Visual Merchandising set up and Retail Marketing for new Store Openings, Re-fit, Seasonal changeovers, and Sell-in meetings
• Organized and coordinated maintenance work with the Store Operations team. Recorded maintenance processes and reports.

• Provide all necessary support to passengers as required by the airlines which may include check-in, baggage processing, boarding of flights, departure operation, handling of VIPs, and special passenger assistance.

• Managed Retail Store Development projects and Visual Merchandising plans in the GCC.
• Collaborated with Brand Principals, Designers, Franchise partners, and other teams on Fixture Layout and Design proposals.
• Liaised with Global and Local Suppliers on Design Planning, Fixtures, and VM requirements.
• Assisted and supervised Fixture Installation and Store set up during store openings.
• Led and communicated with VM and Operations team on Visual Merchandising plans, guidelines, and strategies.
• Supported VM team on product merchandising during new Store Openings, Re-fit, and Seasonal changeovers.

• Communicated Marketing and Visual Merchandising strategies and implementations for New Store Openings, Seasonal Campaigns, Sale & Promotions, Brand Activations, Events, Sales Meetings, Sponsorships, Brand Visibility & Engagement.
• Executed Window and Instore Brand Campaigns and Activations with priority on Flagship and key destination doors.
• Managed Window Calendar and coordinated Marketing Campaigns with DTC teams and franchise partners.

Deliver quality Customer Service and achieve the monthly Retail Sales target while at the same time responsible in executing and maintaining the Visual Merchandising standards and Brand Marketing strategies in the store. Support in the Visual Merchandising activities during new Store Openings in the UAE.

Follow hygiene, sanitation and food safety practices and requirements while focusing on meeting the needs and satisfaction of the customers.