Marketing Executive
NStyle International
Total years of experience :9 years, 9 Months
• Build relationship with key departments; operations, trainers, procurement and finance to ensure all Marketing requirements are met to ensure successful campaigns.
• Be the internal social media expert - identify trends and new social platform offerings to ensure we are a social innovator
• Be a brand champion, representing the brand when holding and attending events
• Coordinating with Marketing Team, creative agencies to implement the brand strategy and ensure brand standards are consistent across all materials
• Manage day-to-day delivery and execution of social media content; as well as direct messages on social media
• Manage all social media initiatives and the social media content calendar for the company
• Contribute to the development of our integrated marketing campaigns and identify social strategies which help contribute to the campaign objectives
• Manage direct communication with our database across platforms and report trends on sentiment and community engagement
• Translate insights into ideas to more effectively engage our fans/followers
• Create dashboards, provide monthly metric-driven insights and actively listen to our fans/followers
• Liase with corporate partners; identifying ways to develop partnerships and successful campaigns and increased footfall; resulting in customer retention
• Coordinate events the brand is involved in; ensuring smooth operations
• Ensure all marketing collateral is updated and within brand guidelines
• Conduct Competitive Analysis on key competitors in the market
• Develop Marketing Presentations to properly train staff on upcoming activities / promotions
• Experience with CRM Activities are an asset
• Monitor UAE Events and identify activities that would help gain brand awareness and customer acquisition
Brands handled: NStyle Beauty Lounge, Urban Male Lounge, Sapori Restaurant & BiCe Mare Restaurant
At this boutique agency, I was responsible for creating 360 marketing campaign and strategy solutions for various clients at this boutique agency.
• Carried out strategic planning, proposal development and project execution.
• Conducted market and competitor research to identify upcoming market trends and plan business strategies.
• Responsible for content building and management for integrated campaigns involving Social Media, Offline activations and PR support.
• Owning the blogger and influencer engagement roadmap through collaborations, research and implementation in driving work plans.
• Support in Sponsorship Marketing.
• Solely responsible for budget planning and ensuring quality service delivery.
• Received recognition for building effective client relationships.
• Headed a 15-member marketing program for the Dubai Food Festival 2016 - ‘Dine & Win’ campaign.
• Planned and executed a city-wide raffle promotion for Abu Dhabi Summer Season 2016
Brands handled: DFRE, DSMG, DTCM TCA, Nakheel, Al Wasl, Himalaya Herbals, Masafi, Tresind, Jodhpur Fine Dining and Crocs
Responsible for creating and executing marketing strategies for various departments of the organization.
• Developed quarterly plans for achieving targets through marketing activations.
• Conceptualized and managed marketing campaigns of 3 international FMCG product brands across the MENA region.
• Organized and managed three editions of Global Fighting Championship.
• Responsible for carrying out the social media marketing campaign and sponsorship marketing for GFC 2014 - 2015
• Responsible for event production and artist management of all brand activations.
Brands handled: Mlinar, Al Madina, Selwa Basmati Rice, and Malabar Chef.
Role: Client service, Documentation, Event Execution and Venue Supervision
Brands handled: Bvlgari, Rolls Royce, Rivoli
Global Fighting Championship (GFC) 2014, 2015 - Golden Cage Events
Dubai Summer Surprises 2014 - 311 Entertainment
Dubai Lynx 2014 - Motivate Publishing
Emirates Airline Literature Festival 2014
Celebrity Cricket League 2014 - Aura Events
Salaam Dubai Concert 2014 - Oberoi Events
Sikka Art Fair 2014 - Extra Cake Events
Corporate Family Fun Day - Al Sayegh Media
Destination Wedding in Atlantis 2013 - Big Idea Box
Beach Wedding 2013 - Rimjhim Events
Formula One Grand Prix 2013
Rugby Sevens 2013 - Promo Sevens
Video Games Live 2013
Dubai's Dancing Sensation 2013 - T&B Dubai
E-Max Star Quiz Challenge 2013 - Star Dubai
Monster Awareness Activation 2013 - Custard Communications
ADNEC Exhibitions - Informa Exhibitions
Dubai International Film Festival - DIFF Dubai
Working on registrations and follow up of GE South Africa Webinar on Real Time Operational Intelligence
Working on tele-calling, data entry and follow ups of Schneider Electric: Smart City Pavillion Conference in The Atlantis Hotel
Working on Canon conference in Abu Dhabi (Emirates Palace Hotel)
Role: Launch communication delivery, Establishing business relations with lifestyle and technology media channels
Brands handled: Dell Inspiron, Cognizant
Passed with: Merit