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Alaa Alsenydi, Branding and Marketing Consultant

Alaa Alsenydi

Branding and Marketing Consultant·Freelancer

Saudi Arabia

Bachelor's degree, Business and Administration

Work experience

Total years of experience: 6 years, 10 months

Branding and Marketing Consultant

May 2025 - Present

Freelancer

Riyadh, Saudi Arabia •Hybrid

May 2025 - Present

• Creating marketing strategy & branding files for the companies.
• Digital marketing report with dashboards.
• Creating competitive analysis 360 studies.
• Gathering a list of influencers and PR for the clients.
Company industry:
Marketing
Job role:
Marketing and PR

Visual Merchandise and Trader Marketing Manager

April 2023 - April 2025

Magrabi

Riyadh, Saudi Arabia •Hybrid

April 2023 - April 2025

• Ensured the visual marketing elements were up to standard across all Doctor M stores in KSA.
• followed up with \]different agencies to ensure the stores visual elements were up to standard.
• Weekly and monthly store visit reports.
• Allocated budget and created POS for all Doctor M stores in KSA.
Company industry:
Retail & Wholesale

Senior Commercial and Data Performance Specialist

February 2021 - March 2023

Delivery Hero

Riyadh, Saudi Arabia

February 2021 - March 2023

• Created monthly sales and stock reports.
• Handled the campaign activities reports.
• Managed all the vendors invoices and quotations.
• Followed up with new vendor information and contracts, along with new product listings.
• Created competitive marketing analysis using surveys with final results reports.
Company industry:
Internet & E-commerce
Job role:
6696

Marketing Coordinator, Sales Representative, and Customer Care

September 2019 - February 2021

Kitopi

Riyadh, Saudi Arabia •Hybrid

September 2019 - February 2021

• Coordinated the digital marketing plan and sales target between agencies, the restaurants owners, and
third parties (food delivery apps).
• Find new leads for restaurant owners, brief them about the company, and align meetings.
• Ensured the food quality with customers, with daily reports of the quality and complaints.
Company industry:
Catering, Food Service, & Restaurant

Education

King Saud University

March 2019

March 2019

Bachelor's degree, Business and Administration

Saudi Arabia

Graduate of King Saud University

December 2018

December 2018

Bachelor's degree, Marketing

Saudi Arabia

Skills

Leadership

Expert

Microsoft Office

Expert

Problem Solving

Expert

Digital Marketing

Expert

Creative & Design Thinking

Intermediate

Problem Solving

Expert

Data Analysis & Visualization

Intermediate

Microsoft Office

Expert

Leadership & Team Player

Expert

BRANDING

Intermediate

COMPETITIVE ANALYSIS

Intermediate

COMPLEX PROBLEM SOLVING

Intermediate

COMPUTER LITERACY

Intermediate

DASHBOARD

Intermediate

INVOICING

Intermediate

MARKETING

Intermediate

MERCHANDISING

Intermediate

SALES

Intermediate

VISUAL MARKETING

Intermediate

Leadership

Expert

Digital Marketing

Expert

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Innovation in Business
Digital marketing
Data Analytics
Learning Excel: Data Analysis
Marketing Analytics
Certified Brand Manager