Marketing & Media Strategist
Kuwait Oil Company
Total years of experience :11 years, 7 Months
Proudly managed to approach the leading advertising-technology providers worldwide, and as a result of these continuous efforts, I successfully brought to the Kuwait market one of the latest trade marketing technologies “Tokinomo” with an exclusive contract for AD Zone that remains for 3 years.
Successfully managed to establish the corporate marketing department which was responsible for providing online and offline marketing production for more than 7 well-known brands “Apple, Xiaomi, POCO, Nokia, Realme, RAVPower, and Honeywell” in the consumer electronics industry, moreover, I was able to analyze the marketing budget and accordingly reached %50 cost reduction and the regular POSM materials production, and Social Media spending, furthermore, reached %90 cost decrease in the in-door and out-door branding projects.
On the other hand, I was able to provide and execute effective corporate communication plans that allowed the company to be considered a professional, and credible market access service provider, this was a key differentiation value that created a new penetration model for the company during its expansion phases.
Effectively re-evaluated private sector marketing and sales activities and accordingly, successfully managed to re-occupy OTC. Products market positioning in the Kuwait market by listing all brand lines with local chain pharmacies, managed an effective communication and engagement plans with targeted segments by providing brand communication materials, conducting market visits, and develop loyalty programs, also managed to establish corporate communication channels to gather relevant market insights and position the company as one of the leading pharmaceutical companies in the MENA region.
Established the Marketing Department and was able to create a sufficient lead generation channel through using Social Media Marketing, Google Listing, and Industrial Campaigns which resulted to reach 9m MQL, and 5400 SQL by only using %30 of the allocated marketing budget.
•Managing, coordinating, and implementing all marketing, advertising, and promotional activities
•Conducting market research to determine market requirements for existing and future products within newly developed audience segment
•Analyzing current market conditions, and competitor performance on a channel and industrial basis
•Monitoring, reviewing, and reporting on all marketing production delivered from a list of contracted media agencies and production suppliers
•Determining and managing the yearly marketing budget and ensuring its wise allocation
•Creating corporate communication calendars
•Monitor industry best practices and prepare market insights reports and discuss its findings with top management
•Identifying, developing, and evaluating products’ marketing strategy based on knowledge of establishment objectives, market characteristics, and cost and markup factors
•Directing marketing activities and ensuring their alignment with company policies and procedures
•Hiring, training, supervising the marketing team, overseeing their daily activities, conducting performance evaluations, and guiding any deviation accordingly
•Consulting with product development personnel on product design, color, and demanded functions within the targeted segments
•Being responsible for corporate participation at the trade and industrial shows
•Conducting economic and commercial surveys to identify new markets and segments for future products
•Deploy marketing campaigns and own their implementation from ideation to execution
•Building strategic relationships with partners and key industry players for ensuring sustainable business flow.
Developed, managed, and implemented a list of yearly marketing events which allow the company to reach its niche audience, and managed to establish a sustainable marketing production unit to continuously deliver all required marketing materials.
•Managing all communications with marketing agencies
•Being responsible for content development for social media, press releases, and website articles
•Managing the designing process and ensuring its alignment with the corporate brand identity
•Producing all required printout materials in coordination with production houses and maintaining a unified brand presence
•Managing and supervising the execution of marketing campaigns, PR activities, and activation activities and coordinating these activities with relevant departments
•Conducting market research and analyzing data to identify and define the audience
•Proposing and managing promotional activities
•Monitoring the competitor's performance and reporting accordingly
•Developing marketing agencies briefs, communicating with effective agencies for implementing pre-designed campaigns
•Overseeing the implementation and execution of all marketing activities
Promoting the company’s products to a specific pool of audiences while ensuring effective delivery of the brand’s key message and commitment to the company and industry policies.
•Identifying targeted consumers in different outlets
•Promoting the company’s products and ensuring daily sales targets
•Developing a database for the targeted consumers
•Building a strong relationship with the key persons in selected key accounts
•Maintaining key accounts activation with the assigned policies and procedures
•Providing daily market activity report
•Monitoring comparators' activities
•Checking products' visibility and availability and report to direct manager accordingly
Being responsible for reaching monthly, quarterly, and yearly sales targets through providing technical knowledge to all Dept. staff and contributing to the development of the promotional activities with direct managers.
•Reviewing the department’s sales staff's daily sales performance, and providing additional support to reach daily targets
•Managing stock levels and placing replenishment orders to ensure a proper location-based products coverage
•Reporting on fast/slow-moving items for future production consideration
•Responsible for department’s sales staff training, shift allocation, problem-solving
•Escalating department issues to top management and proposing solutions
•Designing merchandise display of the products to an appealing brand image
Current student.
Credintial ID 403494-161-891-3629
Credential ID 403494-161-891-4128