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Burak Birler, Senior advisor

Burak Birler

Senior advisor ·EBRD

Türkiye

Bachelor's degree, Political Science and Administration (French)

Work experience

Total years of experience: 29 years, 4 months

Senior advisor

October 2019 - Present

EBRD

Istanbul, Türkiye

October 2019 - Present

-Provide advice and support in project basis for Small Businesses to achieve single, short-term objectives
- Share know-how directly with the client senior management team, to help the company become more competitive and efficient in their business
Company industry:
Economics & Financial Consulting
Job role:
Consulting

Commercial Director

July 2018 - October 2019

L’algerienne des industries textiles TAYAL SPA

Oran, Algeria

July 2018 - October 2019

-Responsible for the establishment of the sales organization and leading all commercial activities of the company which is the biggest textile production facility of Africa and Eastern Mediterranean area located in Relizane Algeria as a partnership between Turkish TAY Group and the Algerian state economic enterprises (Groupe C&H, Texalg and SNTA)
-Realized the first exportation of yarn products from Algeria to Belgium, Poland, Turkey, Italy and Portugal.
Company industry:
Textile & Apparel Production
Job role:
Sales

Country Manager Tunisia &Libya

November 2015 - September 2017

British American Tobacco

Cairo, Egypt

November 2015 - September 2017

• Responsible for the preparation and execution of the company plan for both countries including delivery of agreed volume and profit targets.
• Achieved 1.7m GBP net profit in 2016 in Libya. (+%15 vs 2015)
• Launched a new brand Craven A to strengthen the brand portfolio in Libya.
• Communication, negotiation and relationship development with the distributor in Libya and local monopoly in Tunisia.
• Co-ordination of sustainable supply chain flow between BATUKE in Southampton/ BAT factories and the countries.
Company industry:
FMCG
Job role:
Sales

TaO Marketing Project Lead

August 2014 - December 2015

British American Tobacco

Egypt

August 2014 - December 2015

• Led the implementation of new Global Target Operating Model (TOM) and deployment of “One SAP” system in North Africa (This global transformation program is called TaO) as a marketing functional expert.
• Coordinated the localization of the global process and activities which are required to implement and embed the “To Be Processes” across the Area by providing detailed process knowledge and leadership during the whole deployment life cycle.
Company industry:
FMCG
Job role:
Marketing and PR

Head of Sales and Trade Marketing

July 2013 - August 2014

British American Tobacco Algeria

Algeria

July 2013 - August 2014

• Developed and implemented all Trade Marketing & Distribution strategies which include brand, volume and P&L objectives.
• Led to ensure the necessary infrastructure, resources and processes to deliver brand and trade programs through the most effective and efficient utilization of budgets and manpower.
• Managed two distributors in nationwide being responsible of 70m GBP turnover with leading an organization of 120 people.
Company industry:
FMCG
Job role:
Management

Sales &Trade Marketing Division Manager

December 2010 - July 2013

British American Tobacco

Istanbul, Türkiye

December 2010 - July 2013

• Prepared and executed the Trade Marketing and Distribution plans for Istanbul in line with BAT Turkey’s brand and TM&D objectives.
• Ensured an effective allocation and use of divisional budgets to implement TM&D plans.
♣ Managed directly the biggest field organization of BAT Turkey with 15Area Managers who were in charge of 120 Sales Representatives and 35 Trade Marketing Representatives and approximately 240 mio $ yearly turnover
♣ Achieved the highest market share for Kent Brand set as benchmark in the organization.
Company industry:
FMCG
Job role:
Management

Route to market Project Manager

March 2010 - December 2010

British American Tobacco

Istanbul, Türkiye

March 2010 - December 2010

Reviewed and evaluated the current Distribution structure of BAT Turkey.
Designed a more efficient and effective route to market model implemented in nationwide
Company industry:
FMCG
Job role:
Consulting

Trade Marketing& Distribution Regional Manager

February 2009 - March 2010

British American Tobacco

Istanbul, Türkiye

February 2009 - March 2010

• Prepared and executed the Trade Marketing and Distribution plans for East Marmara in line with BAT Turkey’s brand and TM&D objectives.
• Managed two distributors and DSS teams being responsible of 70m $ turnover with leading an organization of 80 people.
• Ensured effective allocation and use of divisional budgets to implement TM&D plans
Company industry:
FMCG
Job role:
Sales

North Cyprus Country Manager

October 2006 - February 2009

British American Tobacco

Istanbul, Türkiye

October 2006 - February 2009

• Prepared and implemented the Northern Cyprus Company Plan including delivery of agreed volume, profit and share targets (Achieved 1.6m GBP net profit in 2007 and 1.8 in 2008).
• Planned and launched 2 global drive brands Dunhill and Kent to strengthen and ensure the leadership of BAT in the market (Kent is achieved 3 % market share in first 3 months.)
• Strengthened the communication, negotiation and relationship with the distributor.
• Ensured the co-ordination of supply chain activities between BAT UKE in Southampton/BAT Turkey and the distributor.
Company industry:
FMCG
Job role:
Management

Trade Marketing Regional Manager

January 2006 - October 2006

British American Tobacco

Istanbul, Türkiye

January 2006 - October 2006

• Developed a regional trade marketing plan and executed all in- store activities in Istanbul Asia and Bursa region.
• Managed 2 Area Managers; 15 Trade Marketing Representatives and 5 Merchandisers.
Company industry:
FMCG
Job role:
Management

Channel Development Manager

April 2005 - January 2006

British American Tobacco

Istanbul, Türkiye

April 2005 - January 2006

Developed an Independent Grocery and Convenience Channel plan to achieve the Company objectives, in volume, market share and distribution coverage.
•Coordinated the implementation and evaluation plans of in-store merchandising activities and consumer/customer promotions to achieve the highest visibility of our brands and to develop product trial and sales volume within budget, time and company guidelines.
Company industry:
FMCG
Job role:
Sales

Trade Marketing Area Manager

May 2003 - April 2005

British American Tobacco

Türkiye

May 2003 - April 2005

• Led to execute the Trade marketing activities in European side of İstanbul.
• Managed 10 Trade Marketing Representatives and 4 merchandisers.
Company industry:
FMCG
Job role:
Management

Business Unit Manager

August 2002 - May 2003

İMAJ GROUP

Türkiye

August 2002 - May 2003

Established the startup of a new distribution company belonging to IMAJ group which would be the main direct sales network of Sony and Universal Music products as well as VCDs and DVDs, in Istanbul.
Company industry:
Entertainment
Job role:
Management

Sales Manager

August 1999 - August 2002

HENKEL

Istanbul, Türkiye

August 1999 - August 2002

Managed Carrefour, Metro and Yimpaş nationwide.
•Planned and controlled all trade marketing and consumer activities in responsible accounts.
•Monitored 12 Million Euro of net sales.
Distributors Account Manager
•Managed big accounts of trade channel in East Marmara and Aegean Regions.
•Planned and developed the regional in store activities and consumer promotions.
•Coordinated the relation between the Regions and Central Marketing teams.
•Conducted and controlled the regional trade marketing budget.
Sales Area Manager;
•Led the Asian side of Istanbul.
•Managed 2 account representatives who were in charge of 2 distributors, 18 sales reps, 20 promotion &logistic team member and 9 mio Euro of net sales.
Company industry:
FMCG
Job role:
Sales

Brand Manager

February 1997 - August 1999

L’OREAL TURKEY

Istanbul, Türkiye

February 1997 - August 1999

Brand Manager in “Coiffure” Department;
• Managed the Hair Care brand “OSMOSE” - sold only in hairdressers. Achieved 35% increase in volume, which created the market leader position for Osmose.
• Launched two hairstyling products “TEC NI ART” and “INFINIUM” which created the existence of L’Oréal Professional in this market.

Brand Manager in “Mass Market” Department;
• Managed the Hairstyling (Studio Line) and Hair Care (Elseve) products in “Mass Market” Department.
• Field Trainee as a sales representative for 4 months in chain markets in Ankara.
• Achieved 40 % increase in sales during this period compared to the previous periods.
Company industry:
FMCG
Job role:
Marketing and PR

Assistant Specialist

December 1995 - August 1996

HALK YASAM SIGORTA

Türkiye

December 1995 - August 1996

Dealt with Corporate Clients to manage their life and health insurances.
Company industry:
Insurance & TPA
Job role:
Administration

Education

University of Marmara

June 1994

June 1994

Bachelor's degree, Political Science and Administration (French)

Türkiye

Saint Benoit French High School

June 1989

June 1989

High school or equivalent, Mathematics

Türkiye

Skills

FMCG
Expert
FMCG
Expert
Marketing
Expert
Marketing
Expert
Distributions
Expert
Distributions
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Management
Expert
Management
Expert
BUDGETING
Expert
BUDGETING
Expert
DEC
Expert
DEC
Expert
DELIVERY
Expert
DELIVERY
Expert
FUNCTIONAL
Expert
FUNCTIONAL
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
MARKETING
Expert
MARKETING
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
PROFIT
Expert
PROFIT
Expert
SALES
Expert
SALES
Expert
SUPPLY CHAIN
Expert
SUPPLY CHAIN
Expert

Languages

English
Expert
French
Expert
Turkish
Native Speaker

Memberships

LİONS İNTERNATİONAL

Past President of Teşvikiye Lions Club

March 1991

Training and Certifications

Training
International Marketing Program
British American Tobacco London
Feb 2007