Assistant Manager
Quintessential soars concept Ltd
Total years of experience :2 years, 5 Months
The Marketing Director holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.
Duties of the Marketing Director:
Development and implementation of the Brand strategy.
Developing the marketing strategy for new and existing products
Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Guiding the day to day activities of the marketing team.
Ensuring that the marketing objectives are implemented by the marketing team.
Work closely with product management team to define marketing materials and programs.
Manage social media presence and direct programs to improve social media reputation and recognition.
Developing and delivering marketing and communications strategies for the organisation.
Undertake continuous analysis of competitive environment and consumer trends.
My work description are outlined in my duties.
The PR executive handles all public relations activities for an organisation.
Duties of the PR Executive:
Overseeing the creation of PR campaigns and press releases.
Working in conjunction with external PR agencies.
Analysis and tracking of PR campaigns and reporting results to company management.
Building and maintaining relationships with key and relevant members of the press.
General administration including management of the press budget .
Managing social media campaigns on Facebook and Twitter.
Writing press releases and distributing them to the media.
Tracking company and campaign mentions in the press and distributing internally.
Copy writing including blog posts and feature articles.
Handling incoming enquiries for information from various members of the media.
Advising company staff on handling and working with the media.
Ensuring press releases fit the company’s brands and relay the appropriate message.
Arranging competitions to promote current and new products.
Organising events to promote the brand in the press.
I am EVI ABEL EKPERE. A graduate of federal polytechnic Imostate , Owerri. With a major in Urban and Regional Planning.