Fathima Rafah Saifuddin

Planning Digital Marketing Strategies for better
reach and engagement from customers.
- Content writing for all brands on Social platforms
(Facebook, Instagram, WhatsApp, Linkedln).
- Writing Press Release for Khaleej Times and
Gulf News.
- Managing the Social Media account of Smart Baby,
Eternity Style, Shoes4us, Home Style, X-pressions,
Safer Market, and Safer Plus.
- Maintaining a social media calendar and scheduling
social media posts.
- Running Facebook and Google Ads.
- Increasing website traffic.
- Monitoring Google Analytics and providing insights.
Updating mobile app and website with the
latest offers.
- Sending push notifications to mobile app users.
- Coordinating with graphic designers, and sales
teams for the smooth operation of tasks.
- Coordinating with Malls regarding social media
postings on their page and other portals.
- Managing models and coordinating with them for
photoshoots.
- Providing monthly reports for all social media, SEO
activities, and AD Bills.

Search Engine Optimization: On page optimization- Off page optimization- Keyword research- Link building- Content creation- Traffic Analysis- Business Listing- Classifieds posting- Social Bookmarking- Search Engine Submission- Directory Submission- Blog Creation & Postin-, Blog Commentin-, Article Creation & Submission- Slide/PPT Submission
Google Tools: Google ads- Google Adsense- Google analytics- Google page speed insights- Google keyword planning- Google webmaster tools
Email Marketing: Newsletter
Social Media Marketing: Social media planning- Social media campaign- Facebook Ads- Instagram Ads- Youtube Ads- Twitter Management- LinkedIn Management- Pinterest Management- Instagram Management
Competitor Analysis Online Advertising Creative Planning