Kirubakaran Rajendran

• Responsible for planning, designing and managing the development and delivery of online learning solutions

• Implementing corporate learning and development strategies and optimising resources through efficient planning and quality control to support business strategic goals.

• Planning the eLearning Solutions yearly budget and managing outsourced development.

• Leading a team of professionals to design and develop the training needs.

• Leads delivery of a broad range of SEM and digital marketing lead generation services to clients including IDP Dubai and Pearson Dubai with average monthly budgets of AED 200, 000, liaises with cross-functional departments

• Collaborates with back- and front-end developers to optimize digital campaign assets including landing pages, squeeze pages, banners and copy to improve page conversions and engagement

• Planned and executed a multi-channel digital marketing campaign that delivered AED 2.5 million increase in annual sales by data-driven targeting, assigning accountability for revenues to the company and defining aggressive success metrics for customer acquisition, cross- and up-sell

• Leveraged SEO/SEM skills to develop a targeted keyword strategy that increased organic traffic by 4, 000+ new unique visitors per month and ranked the site in the top five Google SERPS for five of the top 10 keywords

• Planned, executed and managed multiple successful Google AdWords campaigns with an average annual budget of AED 480, 000, cut bounce rate from 37% to 3%, lowered CPC by up to 40% and increased CTR 0.68% to 5.53%

• Planned and launched optimized lead-generation campaigns that delivered annual revenue growth of AED 1.2 million

• Earned 5, 000+ backlinks for Express English, with PageRank equivalent of 8/10 in 9 months

• Built customer email list of 15, 000+ opt-in subscribers via compelling content and multi-channel marketing to drive paid conversions through an email sales funnel campaign

• Created WordPress learning management system for Express English

• Conducted competitor searches and evaluated competitor websites to understand optimization focus

• Delivered SEO, Website development and email campaigns to clients including Century21 and Resolution Realty.
• Lead UI/UX designer, created an average of four minor and two major websites per month, managed 4+ projects simultaneously
• Increased email open rates from 14% to 35% by A/B testing different titles and changing the times the emails were sent out
• Created and executed PPC campaigns on Google AdWords and other ad networks with annual budgets of INR 480, 000 (AED 25K)
• Analyzed server logs, Google Analytics and other data to identify trends, generate reports and adjust campaigns to drive optimal ROI
• Drove the online sales channel and increased average monthly gross margins from 940000 to 1247000 INR (AED 49, 000 to 65, 000), created marketing initiatives for new promotions to boost traffic to websites

• Delivered SEO and PPC Campaigns for clients including Education, Software, and Hotel management industries
• Designed website UI to deliver engaging UX, built websites using WordPress CMS, hand-coded HTML5, CSS3 and JavaScript, installed specialized SEO plugins, oversaw UAT
• Managed PPC campaigns on multiple ad networks including Google AdWords

• Hand code HTML templates from scratch using a notepad editor, converted PSDs into hand-coded HTML/CSS
• Performed site updates, upgrades and maintenance
• Created all marketing campaign materials including corporate identity, catalogues, advertising, packaging, and trade show graphics.