Lauren Haworth

Since September 2018, I have been freelancing in Dubai as a marketing consultant offering digital marketing audits, strategies, re-branding and more.


A) CLIENT 1: Corporate Sports:

KEY ACHIEVEMENTS
 Grew social media accounts by 200% (LinkedIn); 35% (Twitter); 25% (Facebook) and 25% (Instagram) in 6 months.
 Wrote the winning award entry for ‘Fitness Event of the Year’ at FIT Awards.
 Secured 4 key sponsorships for the main flagship sports event in Feb 2020.
 Secured Dubai Sports Council Press Conference for Jan 2020.
 Re-designed the brand guidelines; improved the logo and created a new brand for 2020 launch

MAIN RESPONSIBILITIES
Turnkey entire marketing department from strategy to execution and analytics
Manage Public Relations
Improve brand awareness and market reputation
Develop sponsorship proposals for targeted clients to offset costs of each event
Manage social media presence, community and growth
Develop relationships with key stakeholders including government councils
Present new ideas for brand development
Manage internal team of design and production
Manage external team of freelancers; digital agency and other suppliers


B) CLIENT 2: Tileline (Marketing project)

KEY ACHIEVEMENTS
 Full re-brand of company logo, brand identity and corporate profile
 Defined the full ERP and eCommerce requirement for the company


MAIN RESPONSIBILITIES
Make strategic changes to the brand identity to elevate it in the UAE market
Make suggestions & source a supplier to re-design the website for eCommerce and ERP integration based on specific needs.
Create and manage their digital presence, the design and implementation of stand exhibitions at relevant expos, print advertising and other BTL advertising.


C) CLIENT 3: Cloudscape (marketing project)

KEY ACHIEVEMENTS
 Complete delivery of a 3-month digital launch strategy in-line with their execution tool, Hubspot.


MAIN RESPONSIBILITIES
Develop a 3-month online digital marketing strategy to attract two specific target audiences



D) CLIENT 4: AES International (Marketing project)

KEY ACHIEVEMENTS

Full delivery of main responsibility and implemented

MAIN RESPONSIBILITIES
Complete a full digital presence audit, and make strategic recommendations for improvement in line with their specific target audience.

KEY ACHIEVEMENTS
 Managed the development of key BTL toolkits for international usage
 Assisted in the successful Visa South Africa sponsorship of two main music events
 Developed long-lasting relationships with key client POCs’
 Recovery of two churning clients

MAIN RESPONSIBILITIES
Manage the Visa South Africa digital and BTL advertising requirements and executions across always-on and specific campaigns
Stakeholder management (internal and external)
Customer retention and account growth

(Short-term Contract)
KEY ACHIEVEMENTS
 Achieved monthly sales targets in selling integrated technology solutions including programmatic and database management systems
 Spear-headed new customer acquisition (direct) and grew existing accounts with agencies

MAIN RESPONSIBILITIES
Business development (direct and via agencies)
Multi-channel Solution selling
Market & technology research
Stakeholder Relationship management
Media planning
Customer retention and growth

KEY ACHIEVEMENTS
 Full brand development including logo, brand guidelines and company profile
 Establishment of The Loyalty specialists, a complementary reward-provider for Kizzler
 B2B sales strategy developed with CEO
 Successful partnership proposals and negotiations in support of The Loyalty Specialists

MAIN RESPONSIBILITIES
Brand development
Marketing and advertising strategy, execution and analytics
Sales strategy
Overall business strategy co-development

KEY ACHIEVEMENTS
 Creation and development of the entire direct client portfolio of over 40 clients
 Best Sponsorship Sales person 2014

MAIN RESPONSIBILITIES
Multi-channel media sales solution development
New business development

This role required cold-calling, pipeline generation, and account management in the digital media sales environment. I dealt with direct clients and agencies and facilitated digital strategies across our portfolio which included websites and mobile display, Google search, Social media and programmatic.