Business Development Consultant
Heritage
مجموع سنوات الخبرة :6 years, 3 أشهر
___________________ Business Development Consultant- Calgary - Canada
Aug 2022 - May 2023
Admissions & Enrollment Strategy:
• Formulated and executed a robust recruitment and enrollment strategy aligned with the institution's objectives.
• Orchestrated the entire enrollment funnel, ensuring a seamless process from initial inquiry to final enrollment.
• Developed and implemented enhanced Standard Operating Procedures (SOPs) to address enrollment-focused initiatives, resulting in a substantial increase in lead generation.
• Collaborated with cross-functional teams to shape marketing and communications strategies, generating high-quality leads.
• Consistently surpassed monthly enrollment goals by closing a minimum of 3 enrollments per week, demonstrating immediate impact upon joining the institution.
• Recommended and implemented a CRM system, optimizing the application process, increasing completed applications, and significantly reducing admission decision turnaround times. Training and Development:
• Created and delivered comprehensive training programs for the admissions team, emphasizing best practices in recruiting and applicant evaluation.
• Provided training in presentation skills, accountability, and sales techniques, equipping the team to navigate the student life cycle efectively. Student Recruitment:
• Implemented a targeted recruitment strategy, focusing on program-specific admissions advising, resulting in a significant increase in college enrollment.
• Introduced a new application evaluation process, enhancing the yield of accepted students and ensuring a competitive and diverse student body.
• Contributed to the development of a new financial aid program, leading to a higher percentage of students receiving financial assistance. Business Development:
• Led a successful B2B program, substantially increasing the number of recruits for the college.
• Established valuable partnerships with local businesses and organizations, expanding the institution's reach and diversifying the applicant pool.
• Developed and executed an innovative marketing strategy, yielding a notable increase in student enrollment.
• Provided training to faculty and staf, fostering cross-functional collaboration to identify and pursue new business opportunities.
• Skillfully negotiated and secured new contracts with partners, particularly those seeking training for their new hires, resulting in a significant boost in college revenue.
• Elevated the college's online presence and social media visibility, resulting in increased outreach and visibility within the community.
• Key Account Partnership: Successfully secured partnerships with existing and potential Key Accounts, overseeing the execution of Key Account plans. Achieved a remarkable 80% conversion rate among KSA Key Accounts.
• Brand Positioning: Led robust Point of Sale (POS) communication strategies to reinforce the premium and distinctive attributes of BAT brands, enhancing their appeal in the market.
• Brand Launch Strategy: Executed a strategic launch plan for the second phase of the Kent Brand family, employing a seeding strategy. Gained a substantial 1.8 percentage points of market share within targeted outlets just five months after the launch.
• Campaign Management: Launched an impactful trade marketing campaign for Kent across all Key Accounts and played a significant role in the successful re-launch of two major BAT brands, further solidifying their market presence.
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