Group Chief Executive Officer (CEO)
Rose Holding
Total years of experience :25 years, 5 Months
• Rose Sweets - Turn Over SAR 180 M - Manpower: 760 - Direct Report (CFO/COO/CCO/CHRO/GM Rose)
• Resulting in a \{10%\} increase in company revenue by expanding product offerings and implementing innovative strategies.
• Led product innovation initiatives, successfully launching new products ahead of competitors and upholding high quality standards.
• Enforced comprehensive risk management strategies to mitigate potential threats and safeguard the company’s assets and interests.
• Implemented innovative strategies as the CEO, leading to a remarkable 40% increase in profitability.
• Applied strong financial controls, ensuring accurate reporting and solid decision-making capabilities.
Key Achievements and Business Growth:
• Building a new factory for Rose Sweets in Riyadh and started production.
• 11 New Branches for Rose Sweets in KSA
• Started Bahrain operations and Started Franchising Program started with Kuwait.
• Working on two new projects and brands with new production lines
• Served as Kingdom Head - Chief Executive Officer, reporting to LG CEO MENA and shaping strategies in the Saudi operation business For Consumer Electronics, Business Solution, IT, Retail, and B2B
• Managing the Manufacturing JV with ShaKer / Distribution with Al Naghi
• 3 business units - LG Air Conditioning JV Factory with Shaker / LG Distribution with Al Naghi / LG Regional Office - Turnover 500M USD . Direct report (GM Factory / GM Retail / GM IT and ID / GM B2B )
• Executed strategies based on market intelligence, enhancing market share by 15%.
• Developed long-term plans and budgets for the department and its activities, monitored progress, ensured adherence, and evaluated performance.
• Maintained a climate that attracts, retains, and motivates top quality personnel. Recruited, trained, appraised, supervised, supported, developed, promoted, and guided qualified personnel.
• Achieved a 10% increase in regional sales by nurturing key client relationships through strategic marketing.
• Manage sales operations organization, field sales organization, system integrators, distributors, and value-added-resellers to ensure sales targets are met.
Key Achievements and Business Growth:
• Signing Supplying contracts with PIF companies with a total value of 80M USD.
• Signing MOA with NEOM Oxagon
• Opening LG regional office in Riyadh as per Saudi Government Regulations and 2030 Vision
• Participating in Gamers event in 2022
• Served as Deputy Chief Executive Officer, reporting to Chairman (BOD) and shaping strategies in managing 5 Business Units: Sleep High / Casavia / Imdad / SIDC Investment / SIDC Projects
• Turnover: 480M SAR, Manpower : 980 Direct Report (GM SleepHigh / GM Marketing / GM operations / GM Contracting / GM Casavia / GM Imdad )
• Delivered 118% to 2019 sales target (achieved result) by developing a new-to-company strategy to target Africa Market and opening new channel.
• Achieved 11 m SAR in operational cost savings and improved commercial decision.
• Minimized the bad debt from 56 M to 17 M in one year.
Key Achievements and Business Growth:
• Opening SleepHigh Egypt Factory and made 50M EGP first year.
• Started Acquisition Program with ROCA and Kingsdown but stopped for corona virus pandemic.
• Achieved 120 Outlets and 200 distribution points in Kingdom.
• Define & implement strategies for retaining/enhancing existing market share in the assigned territory based on collated market intelligence on competition and other market trends.
• Build & maintain productive business relationships with key decision makers across existing client and prospect organizations for closing identified business deals.
• Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans.
• Increasing sales from 420 M to 1.2 B in 4 years
• Started production for DORA brand owned by ALJ for consumer electronics.
• Increasing Market share from 7% to 16% in 2 years
• Building Team for 3 new channels
• Branding of our retail Red Sea
Key Achievements and Business Growth:
• Managed a team of over 34 employees in MENA region.
• Achieved significant business growth by expanding into 5 new markets and appointing new dealers.
• Drove sales increase from $21 million to $38 million in a span of 4 years.
• Achieved successful launch of a \{$2M\} local manufacturing project.
Construction Chemicals Escalated regional sales by implementing strategic marketing plans and nurturing key client relationships
•
• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams
Building Materials Increased customer retention by \{15%\} and satisfaction by \{20%\}, establishing strong relationships with key clients.
•
• Expanded market share through effective prospecting, lead generation, and negotiation skills