Mustafa Artoufi

FMCG / Retail / B2B Turn Over SAR 180 M - Manpower: 760 - Direct Report (CFO/COO/CCO/CHRO/GM)
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• Resulting in a 10% increase in company revenue by expanding product offerings and implementing innovative strategies Launched \{5\} new products ahead of competitors, maintaining top quality, by leading innovation initiatives. Enforced comprehensive risk management strategies to mitigate potential threats and safeguard the companys assets and interests Implemented innovative strategies as the CEO, leading to a remarkable 40% increase in profitability. Applied strong financial controls, ensuring accurate reporting and solid decision-making capabilities KeyAchievements and Business Growth: Building a new factory for Rose Sweets in Riyadh and started production. Started Bahrain operations and Started Franchising Program started with Kuwait. Working on two new projects and brands with new production lines

JV/ Consumer Electronics / IT/ Business Solutions / SaaS / Retail / B2B / B2G
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Manufacturing / Logistics / Consumer Goods / Contracting / Investment / Building Material / Retail / B2B / B2G Served as Deputy Chief Executive Officer, reporting to Chairman (BOD) and shaping strategies in managing 5 Business Units: Sleep High /
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• Casavia / Emdad / SIDC Investment / SIDC Projects Turnover: 480M SAR, Manpower : 980 Direct Report (GM SleepHigh /GM Marketing / GM operations / GM Contracting / GM Casavia / GM Imdad) Turned results from 32 m SAR loss to 3 M profit in first year. 2017-Q1 2019 Delivered 118% to 2019 sales target (achieved result) by developing a new-to-company strategy to target Africa Market and opening new channel Achieved 11 m SAR in operational cost savings and improved commercial decisions Minimized the bad debt from 56M SAR to 17M SAR in one year KeyAchievements and Business Growth: Opening SleepHigh Egypt Factory and made 50M EGP first year. Acquisition Program with ROCA and Kingsdown stopped for coronavirus pandemic Achieved 120 Outlets and 200 distribution points in Kingdom.

• Define & implement strategies for retaining/enhancing existing market share in the assigned territory based on collated market intelligence on competition and other market trends.
• Build & maintain productive business relationships with key decision makers across existing client and prospect organizations for closing identified business deals.
• Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans.
• Increasing sales from 420 M to 1.2 B in 4 years
• Started production for DORA brand owned by ALJ for consumer electronics.
• Increasing Market share from 7% to 16% in 2 years
• Building Team for 3 new channels
• Branding of our retail Red Sea

Key Achievements and Business Growth:
• Managed a team of over 34 employees in MENA region.
• Achieved significant business growth by expanding into 5 new markets and appointing new dealers.
• Drove sales increase from $21 million to $38 million in a span of 4 years.
• Achieved successful launch of a \{$2M\} local manufacturing project.

Construction Chemicals Escalated regional sales by implementing strategic marketing plans and nurturing key client relationships
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• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams

Building Materials Increased customer retention by \{15%\} and satisfaction by \{20%\}, establishing strong relationships with key clients.
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• Expanded market share through effective prospecting, lead generation, and negotiation skills