Country Sales Manager
Layal Commercial Co.
Total years of experience :24 years, 3 Months
I utilized the innovative and unique nature of our portfolio to expedite growth and access to different channels. I managed with my relationship with key accounts to register and promote our portfolio during sessional campaigns in Nahdi, Whites, Panda and Etc in different regions across KSA
I formed a strong sales team with good experience and I managed to access key accounts; all chain pharmacies, wholesalers, and beauty stores example Makhazen Alenaya and others
I Initiated the business from scratch till becoming a market leader in the category, ( sales increased 5 folds during 5 years)
I effectively managed 18 direct team members (4 key account managers, 3 medical reps, 8 sales reps, 3 Warehouse managers) and 20+ indirect members who report to me directly and indirectly in all regions of Saudi Arabia.
Preparing budget and approving expenditures based on the business plan and expectations.
Objectives are set and approved by relevant departments and accordingly, goals are actively monitored to ensure that progress is made, goals are achieved, and that we are on the right path.
Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
Built a strong base of loyal customers based on 20/80 rules (Nahdi, Dawaa, Panda, Othaim market) in addition to securing other customers like Tamimi' and wholesalers
Achieving exceptional successes in the wholesale market where we are interested in visiting them and increasing meetings and discussing their new challenges with them and offer offers to encourage the promotion of the sales increase, as well as offers to end user to sales increase and movement of products from wholesaler’s warehouses.
Successful & optimal launches for new brands (Atkins / Manuka Honey) in the Saudi market.
Managing the salaries of the employees of the sales department, commissions, and incentives, in addition to developing profit sharing, wage changes, and adjustments, control of compensation costs, and other related pay items.
Managing the discounts and bonuses system policy for clients and reviewing and approving their contracts for the benefit of the company.
Build marketing plans to achieve the company's objectives to maximize revenue.
Provide Promotion strategies for business development and product pricing strategies.
Stock control management of all warehouse departments.
Carried out studies on the performance of products and presented the findings.
Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
Assisting and submitting proposals to control selling prices through cost control, competition, supply, and demand.
Assists in the identification and development of business-building ideas and works with other business unit team members to execute plans that meet investment criteria.
Support my team to achieve sales and collection targets resulting in increased sales and profits for all brands.
Managing logistics and timely distribution of the products to all branches based on the lead time optimizing customer stock.
Sales achieved in 2013, equivalent to 110%.
I forecasted the annual units and gross-profit plans by implementing marketing strategies and analyzing trends.
Monitor and analyze all sales reports and prepare operational plan to overcome challenges.
Regions and territories; projecting expected sales volume and profit for existing and new products.
Implements national sales programs by developing field sales action plans
Attend all the meetings with Key accounts such as (Nahdi, Dawaa, All Pharmacies, and wholesalers).
Communicating effectively with the cross-functional teams to achieve organizational goals and objectives, ensuring top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities.
Products - Milk Formula (Lactalis - Celia Milk). Major success and achievements:
Leading, managed and motivated a sales team to implement the sales strategy and meet agreed targets to achieve goals actively.
Market expansion to new customers and increase individual customer sales and collection.
Searching proactively for new revenue-generating opportunities and prospecting for new leads and referrals.
Conducting training sessions for the new arrivals and motivating and inspiring sales team members.
Prepare sales reports and proactively address shortfalls on targets and put mitigation plan.
Adhering to the company's external or internal customer care policies and procedures.
Participating in marketing events and attending sales meetings.
Manage and Lead a Team of 9 Sales Reps. Plus 2 Merchandisers.
Controlling customers’ dues, local stocks, and logistics.
Utilize my experience and communication with the customers to support my team's performance.
Initiate the first annual deal forms in the company's history and implement with the key customers.
Developmental plans for team members and set up Quantitative and Qualitative Objectives.
Create a database for all pharmacies including addresses, contact persons and Telephone numbers.
Motivate my team to exceed targets successfully and to do better than the competition.
Establishes effective relationships with customers and gains their trust & respect.
I encourage associates to teamwork and establish mutual respect and trust in dealing with others.
I achieved my target all over the time period.
Social workers work in a wide range of public and private settings including community health centers, public and private hospitals, aged care facilities, education facilities, mental health settings; alcohol and drug services, private clinics and non-government organizations, refugee facilities, correctional institutions, universities and research facilities, group homes, supported employment and government departments.