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Sritama Sengupta, Senior Associate-Emerging Business

Sritama Sengupta

Senior Associate-Emerging Business·Cashfree Payments India Private Limited

India

Bachelor's degree, Marketing

Work experience

Total years of experience: 7 years, 8 months

Senior Associate-Emerging Business

April 2022 - Present

Cashfree Payments India Private Limited

Bengaluru, India

April 2022 - Present

• Helping to grow a monthly portfolio of 150 crores+ (INR) from 50 Cr.,
across the entire product suite..
• Achieving 100% of assigned Targets and KRAs consistently for all
products and BUs, quarter-on-quarter.
• Identify opportunities to increase wallet share and make Cashfree the
primary Payment Gateway and Payouts partner.
• New Customer Acquisition in the Payments Gateway and Payouts
domain.
• Identify opportunities to Upsell and Cross-sell to increase Product
Penetration and stickiness for each account.
• Ensure a 15% increment on Gross Monthly Volumes at an account
level.
• Build deep relationships with customers to understand their
requirements customer relationships and brought in 50 cr. in Upsell to
satisfy those needs.
• Understanding customer requirements in the geography assigned and
future product portfolio.
• Manage new customers as onboarded to ensure customer delight and
positive word of mouth.
• Mentor and onboard newly joined members of the team. Provide hands
on training with respect to all products and processes.

Company industry:
Financial Services
Job role:
Sales

Senior Associate-Growth

August 2021 - March 2022

Cashfree Payments India Private Limited

Bengaluru, India

August 2021 - March 2022

• Managed to help grow a portfolio of 80 crores (INR), end-to-end, acting as a single POC for all my merchants.
• Ensuring to be on top of all accounts - past and current status, current monthly volumes, projected monthly volumes.
• Identify scope for increasing monthly volumes being transacted by merchants.
• Upsell and Cross-sell products and features to existing portfolio, post identifying a need or use case.
• Manage new customers as onboarded to ensure customer delight and positive word of mouth.

Company industry:
Financial Services
Job role:
Sales

Business Development Associate- RazorpayX Payroll

February 2020 - August 2021

RazorpayX Software Private Limited

Bengaluru, India

February 2020 - August 2021

Worked with the RazorpayX Payroll team, formerly known as Opfin. Key Responsibilities were:
• Identify and brief prospects with a need for payroll automation about the features and benefits of the solution.
• Mentoring the Presales team with an in-depth understanding of the product, enabling them to initiate client conversations.
• Pitching solutions, understanding each client’s unique requirements.
• Negotiating and revamping commercials for Partners/Enterprise Clients.
• Ensuring a seamless onboarding experience on the platform.
• Managing all post-sales interactions and garnering relationships to ace customer experience.
•Providing valuable feedback to the Product and Design Teams for Product Innovation/ NPD.
• Identifying potential partnerships with CAs, SaaS Platforms, Co-Working spaces, and Startup Communities to grow partner network.

Company industry:
Financial Services
Job role:
Sales

Client Success and Sales Ops Associate

October 2019 - February 2020

Razorpay Software Private Limited

Bengaluru, India

October 2019 - February 2020

Worked as an Associate, Client Success and Sales Ops, SME Team. Responsible for:
• Managed post-sales interactions as an Account Manager, ensuring a high degree of ownership and responsiveness to increase customer satisfaction.
• Identified and handled up-sell and cross-sell opportunities for existing accounts. Over-achieving revenue targets.
• Single-handedly managed all sales queries/tickets, across the entire Sales Department.
• Streamlined an entire process around managing sales queries and support tickets looping in all the cross-functional teams.
• Onboarded and mentored a team for SME Sales Ops, enabling them to manage all support-related queries and internal workflows.

Company industry:
Financial Services
Job role:
Sales

Business Development Associate-SME

July 2019 - September 2019

Razorpay Software Private Limited

Bengaluru, India

July 2019 - September 2019

Started my journey as a Pre Sales Associate, SME Team. Responsible for:
• Understand the customer's requirements in depth to pitch suitable solutions. Maintaining an accuracy rate of more than 98%.
• In-depth understanding of all the solutions available across the financial suite, highlighting the features and benefits.
• Mentor and craft sales pitches for newly joined team members.

Company industry:
Financial Services
Job role:
Sales

Engagement Marketing Intern

December 2018 - February 2019

Pub Broadcasting Networks and Services

Bengaluru, India

December 2018 - February 2019

Taking care of all kinds of Marketing and Communications Operations.

Company industry:
Entertainment
Job role:
Marketing and PR

Student Relations Intern

January 2017 - June 2017

Alliance University

Bengaluru, India

January 2017 - June 2017

Student Relations, as a student counselor.

Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Education

Alliance University

June 2019

June 2019

Bachelor's degree, Marketing

India

GPA (percentage): 71%

GPA (percentage): 71%

I have done my graduation in Bachelor of Business Administration with specialising in Marketing. Although my specialisation was Marketing, but still I have been privileged enough to learn other core subjects focusing on Finance and Operations fields.

Loreto Convent

April 2016

April 2016

High school or equivalent, Applied Humanities

India

GPA (percentage): 71.8%

GPA (percentage): 71.8%

Have completed my +2 under the Indian School Certificate for Examination (ISC), from Loreto Convent Asansol with Economics, Geography and Maths as my major subjects securing a 71.8%.

Skills

Problem Solving
Expert
Problem Solving
Expert
Generating Revenue
Expert
Generating Revenue
Expert
Training
Expert
Training
Expert
Negotiation
Expert
Negotiation
Expert
Key Account Management
Expert
Key Account Management
Expert
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS RESEARCH
Beginner
BUSINESS RESEARCH
Beginner
FINANCIAL MANAGEMENT
Beginner
FINANCIAL MANAGEMENT
Beginner
Media Planning
Intermediate
Media Planning
Intermediate
SALES
Intermediate
SALES
Intermediate
Integrated Marketing Communications
Intermediate
Integrated Marketing Communications
Intermediate
Consume Behavior
Intermediate
Consume Behavior
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate

Languages

English
Expert
Bengali
Native Speaker
Hindi
Expert

Memberships

MTC Global

Brand Ambassador

February 2017

Training and Certifications

Certifications
Winning with Relationship Selling
Feb 2020

Hobbies

  • Painting, Music and Makeup
    I have graduated with a distinction in Senior Diploma in Art, Senior Diploma in Classical Music by Prayag.