Regional Sales Manager
Triax
Total years of experience :13 years, 3 Months
During the time I worked with Triax, I was able to provide a lot of support to convince the headoffice in Europe to change the CORE strategy which was to focus 80% Products and 20% on Solutions to become 80% Solutions and 20% Products.
Sales wise, I was able to overachieve the budgeted target set for 2019 where I have already received a partial-approval from one of the system integrators in Qatar for the ISF project which was going for 5 Million AED along with approvals for 2 phases of King Abdullah Projects 3 & 5 each worth 7 Million AED, other than the rest of the projects I was working on in the pipeline.
I was also successful in adding a number of resellers to the portfolio of our partners in the region such as Qatar, Saudi Arabia and others mostly in GCC & Africa.
I also prepared Triax’s first official IPTV Seminar in KSA and presented our solution to hundreds of government officials, system integrators.
In addition to my job role, I also provided training and support to the rest of the team of Triax ME on how to prepare submittals and what to include as well as what should the focus be on depending on the type of the client.
Finally I utilized my experience in IPTV & Signage to provide our technical team with many issues that were available in our solution, whether it was issues in the headend, middleware and also in the STBs.
Directly handled more than 30+ system integrator & contractor large accounts. Overseeing all the sales and presales activities while also offering supportive pre and post sales services such as technical and product education.
Streamline sales projects and analyze costs and sales that produce results that consistently exceed regular sales targets. Also, attended an array of marketing events and managed company website to ensure company stays current on market trends. Additional tasks include some traveling to identify new customers and recording and maintaining client contact information.
Conduct persuasive technical presentations to new customers and strategically negotiate tender and contract terms to close deal.
Liaise with peers and technical experts to collaborate in the design of custom-made products and determine what new products to add to lineup.
Increase company visibility and product promotion through securing ad placements in newspapers, magazines and online websites.
Directed and coordinated company sales functions in Qatar while developing and employing sales selling cycle and methodologies. Collaborated with cross functional departments to establish five and ten year business plans and outline the implementation of recommended short-and long-range department goals, objectives, policies, and operating procedures to enhance focus and operations. Developed and managed sales and marketing budgets, and oversaw the development and management of internal operating budgets and all other developing critical client accounts. Planned and coordinated public affairs, and communications efforts, to include public relations and community outreach to increase company visibility.
•Spearheaded the recruitment, training and supervision of staff and conducted regular evaluations to improve performance.
•Analyzed results of sales methodologies and pricing while researching new innovative methods and marketing opportunities to make process improvements and increase revenue. •Maintained positive working relationships with vendors and distributors.
Ensured that operations were run effectively and oversaw selection, training and scheduling of staff. Prepared annual budgets and analyzed variances to achieve financial objectives. Ensured that all operational standards and procedures were adhered to while assuring staff safety within working environment. Streamlined the approval or products, pricing and marketing strategies and displays.
•Determined changes in marketing plans and strategies through review and analysis of financial statements and departmental sales records.
•Collected customer data and requirements to align market trends and pricing.
•Remained current on industry practices and trends by attending events, workshops and participating in professional societies.
Worked as a Sales Associate in the multimedia department.