Zaid Al-Bani

Co-founded and currently manage the operations and creative direction of Crystals & Wonders, a retail brand specializing in natural crystal specimens, decorative minerals, and jewelry. Oversee all aspects of the business including product sourcing, brand development, digital marketing, and financial performance.

Lead the visual identity and digital presence of the brand through advanced Photoshop work, product photography, and AI-assisted image generation. Design and produce high-quality visual content for e-commerce, social media, and marketing campaigns, ensuring accurate representation of crystal colors, textures, and forms.

Responsibilities include sourcing and curating mineral collections, building and managing the company’s e-commerce website, developing marketing strategies, producing professional product photography, and creating realistic AI-generated visuals for product presentation. Also manage sales analysis, inventory planning, and overall retail performance.

This role combines entrepreneurship, visual design expertise, and digital content production to build a distinctive luxury retail brand.

• Directed all operational facets of a thriving family gemstone business over a 6-year tenure, consistently achieving business growth and customer loyalty.
• Cultivated exceptional client relationships, leveraging gemological expertise to provide tailored guidance and secure repeat business.
• Applied meticulous gemstone identification skills, ensuring the authenticity and value of products, consequently elevating customer trust.
• Pioneered the conception and management of the businesss website, resulting in an intuitive online platform that drove customer engagement and revenue.
• Elevated product presentation through adept photography, contributing to
heightened visual aesthetics and increased sales conversions.
• Strategically administered diverse social media channels, broadening brand
exposure and forging meaningful connections with a global audience.
• Demonstrated remarkable versatility, seamlessly transitioning between gem
identification, website development, and customer-facing interactions.
• Executed holistic responsibilities spanning gem appraisal, web design, and
customer engagement, emblematic of a well-rounded business approach.

- Designed and developed the company’s website, including layout structure, product pages, and e-commerce visual presentation

- Produced all product photography for crystals, jewelry, and decorative mineral pieces

- Edited and retouched images using Adobe Photoshop to achieve accurate color, texture, and lighting representation

- Created digital marketing visuals for social media, promotions, and online campaigns

- Generated AI-assisted visual content to showcase products in styled environments and on models

- Developed visual storytelling concepts to highlight the natural formation and aesthetic qualities of crystals

- Styled and photographed large decorative mineral pieces for interior design and display use

- Managed visual merchandising and in-store product presentation to improve customer engagement

- Applied gemological expertise to ensure accurate identification and representation of minerals and jewelry

- Assisted customers with product selection while educating them about crystal characteristics and origins

- Developed interior design concepts for residential and commercial projects, including space planning, color palettes, materials, furniture, and lighting

- Produced detailed design drawings, layouts, and visual presentations to communicate concepts to clients and project teams

- Selected finishes, materials, and furnishings based on aesthetic goals, functionality, and project requirements

- Created mood boards and visual references to support design direction and client approvals

- Applied principles of color theory and spatial composition to enhance the visual and functional quality of interior spaces

- Collaborated with clients to understand their needs and translate them into practical and visually appealing design solutions

- Assisted in preparing project documentation and design specifications for implementation

- Coordinated with contractors, suppliers, and project stakeholders to ensure design accuracy during execution

- Contributed to the development of cohesive interior environments that balanced aesthetics, comfort, and usability