Punit Ratti

Responsible for Developing the E-Commerce Business for "MONOPRIX, iSPOT & PRIME DISTRIBUTION (SAMSUNG)".

Responsible for the overall delivery of solutions into the production e-commerce environment.

Led cross-functional teams to successfully launch and optimize e-commerce platforms, improving online sales performance by 40%.

Coordinating with marketing, IT, and logistics teams to ensure seamless execution of digital campaigns, resulting in increased traffic and engagement.

Optimized product categorization and searchability to improve the customer experience, boosting product visibility and overall sales.

Leading the e-commerce business to achieve eCommerce goals for key brands like APPLE, LG, Harman, JBL, OSCAR, Nutribullet, etc.

Working closely with the Managing Director on planning, growth, and departmental projects.

I must ensure profit margins & GMV are maintained and targets are achieved.

Managing all online activity with traffic acquisition, sales, strategy, conversion, and creating promotional offers.

Integrated major payment methods like Apple Pay, credit, & debit cards.

Handling the sales of QAR 14.5 million, I must also ensure that all sales and operational processes are in place, and P & L of the company is maintained.

Working closely with the Digital Marketing & Analytics team to improve the visibility of products and the traffic of the website.

Additionally, I was involved in the end-to-end process of app and website development and played a key role in the ERP and Loyalty integration processes.

Also, working closely with warehousing teams to ensure smooth order fulfillment.

Responsible for Developing the E-Commerce Business.

Handled products of more than 45, 000 unique SKUs and catalogs across different categories.

Worked closely with the Marketing & and analytics team to enhance the shop to increase revenue & profitability.

Initially, Car Store was an online e-commerce business and later I diversified it into physical stores across Dubai.

Additionally, started an Installation service at the doorstep for online customers.

I was responsible for managing all operations within the country, which involved taking responsibility for profit, revenue, team management, and operational cost control.

Handled corporate accounts like ISUZU & Hyundai in UAE.

In this assignment, I was driving an Operations & E-Commerce team of 40 people globally and positively contributed to incremental sales of remittance by tying up with new customers worldwide.

As an operations head, I got the opportunity to start online remittances from Australia & UK, and also fruitfully started a loyalty program to attract more customers.

SINGAPORE
BHG is one of the leading Retail organization of Singapore recognized for quality, value and service.
Responsibilities:
➢ I was hired by Ms. Serene Tan, the Executive Director of BHG Group as there was a
need to innovate and compete with e-commerce giants and other departmental stores
such as Robinsons, OG and Metro in Singapore.
➢ Spent time in multiple departments to understand the complete retail business.
➢ I was tasked to share my thoughts and ideas with the management team and be
involved in the roadmap for the Customer Loyalty Marketing & Rewards Programs.

I managed the product team and ensured that all the information related to the product and its features was current
and accurate before taking it live on the website, TV, and print media.

Leading Company in Smart cards production managing end to end operations for the
HPCL-ICICI loyalty program based on smart cards.
Responsibilities:
➢ Handling issues of terminals & smart cards.
➢ Communicating with Clients & Vendors.
➢ Doing Auditing of internal Departments
➢ Merchant details need to configure in Back End as well as on the server.
➢ Terminal (Configuration, Replacement & De-installation) in Back end as well as in server.
➢ Handling Prepaid card process based on Loyalty.