Product Director
CASHU
Total years of experience :26 years, 5 Months
Managed the product development department, launched key marketing and advertising platforms that played a key role in the MENA region that generate millions of dollars to the company and winning global clients.
Accomplishments
* Developed & Launched the first Performance Marketing network in MENA that resulted in additional high revenue channel
* Developed & Launched new Ad products that increased client satisfaction and company revenue
* Managed key platform migrations that increased our revenue by 50%
* 30% increased revenue through process optimization
Managed a new product launch through online marketing channels to drive a high volume of search queries to our product. Also, I managed, developed, and launched the first an Adwords-like service in the Middle East to monetize our search queries inventory, and our partners’ inventory.
Accomplishments
* Managed a successful $200k+ online campaign
* Managed, Developed & Launched the first Arabic PPC AdWords-like platform in MENA
Managed and planned online stores setup for our clients, and in addition I trained professionals how doing online business with the proper and successful marketing and business strategies.
Founded & launched a highly competitive online store selling Islamic & conservative apparel targeting women in USA & Europe. Also handled all the technical setup and marketing activities.
Accomplishments
* Made sales from day one from launch date
* Ranked 3rd popular online Islamic apparel store within one year
* Ranked first in search results in top search engines in two months
Founded and managed clients digital business through consultancy and implementation. In addition offered number of digital solutions to increase their online exposure.
Handled and managed the online marketing and customer service activities.
Accomplishments
* Introduced AdWords service to the firm and trained them to use it as an additional online sales channel.
Handled the marketing activities and developed the news portal which specialized in latest IT trends in the Middle East.
A intellectual property workshop, “Software piracy the legal and technical aspects”, conducted by JIPA (Jordan Intellectual Property Association” and BSA “Business Software Alliance”.
A media training workshop with Glenn Garvin “Investigative Journalism” workshop, conducted by “Glenn Garvin” Editor, Miami Herald’s Foreign Desk.
Active participant in Jordanian Youth Forum 2001 (Youth, Participation, and Internet).
Active participant in INJAZ ‘Economic Opportunities for Jordanian Youth Program’ as volunteered teacher.
Handled light marketing activities and developed basic content that target the Arab expatriates in Europe.
Handled all daily operation work from cleaning to training, in addition, I was part of the founding team of the first branch in Jordan.
Accomplishments
* “King of French Fries” high speed production on the official launch day of the first branch in Jordan.
eMail Marketing certificate, Intermediate level which focused on - eMail Marketing, Banner Advertising, Online-Offline Marketing, Publicity, and Search Engines.