Rabih Elayache, Department Head FMCG & Sourcing Committee TEAM member at GCC Head Office

Rabih Elayache

Department Head FMCG & Sourcing Committee TEAM member at GCC Head Office

Majid Al Futtaim Hypermarkets LLC - Carrefour

Location
United Arab Emirates
Education
Master's degree, Marketing Management&Business Administration
Experience
21 years, 3 Months

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Work Experience

Total years of experience :21 years, 3 Months

Department Head FMCG & Sourcing Committee TEAM member at GCC Head Office at Majid Al Futtaim Hypermarkets LLC - Carrefour
  • United Arab Emirates - Dubai
  • My current job since November 2011

“Department Head FMCG”

• Completes store operational requirements by scheduling and assigning employees; following up on work results.
• Maintains store staff by recruiting, selecting, orienting, and training employees.
• Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
• Ensures availability of merchandise and services by approving contracts; maintaining inventories.
• Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.
• Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.
• Secures merchandise by implementing security systems and measures.
• Protects employees and customers by providing a safe and clean store environment.
• Maintains the stability and reputation of the store by complying with legal requirements.
• Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.
• Contributes to team effort by accomplishing related results as needed.
• Leading& Managing a team of managers and employees
• Ensure the transfer of know-how and monitor the development of each individual with monthly face to face and yearly appraisal, and promote the training plans
• Store briefing: conduct the GM team briefing during the absence of GM
• Store duty: Act as GM when I am duty manager/In-charge of the store

Sourcing Committee TEAM member at GCC Head Office at Majid Al Futtaim Hypermarkets LLC - Carrefour
  • United Arab Emirates - Abu Dhabi
  • My current job since October 2011

”Sourcing Committee TEAM member at GCC Head Office”

• Define and validate with the committee the strategies and plans for overall sourcing and buying, in field of products managed, to achieve high sales levels and effective returns on investment.
• Assume full responsibility from identifying items to negotiating with suppliers (cost, fees, rebates, payment terms, logistic organization, contract, and compensations).
• Plan and negotiate effectively to obtain best Promotion deals, to strengthen MAF Carrefour competitiveness and to increase profitability.
• Provide, update and justify Layout/ Merchandise plans, by family and section, with a view to maximize the sales and margin.
• Provide clear rules to implement and merchandise the products.
• Validate and analyze activities and schedules, with suppliers to meet deadlines and objectives for National and in-house promotions.
• Identify and develop new range needed, and supervise contacts to source them with a competitive pricing.
• Validate the products new listing, de-listing, and the price movements.
• Develop the selected and approved Private Label range, and arrange for third party production, according to prescribed quality standards.
• In general anticipate, negotiate and set up new partnerships with suppliers, Consolidators, Manufacturers and Producers.
• Oversee and manage all matters of supply & supplier support to the stores, through the supply agreement and its follow up. Ensure an effective problems’ resolution (Promotion and 20x80 deliveries in priority, penalties for out of stock, and as per contract).
• Ensure availability of seasonal items, coordinating with the suppliers (Ramadan, Back to school, Eid …).
• Oversee the stock returns, the expiry dates and other issues with regular suppliers.
• Periodically visit the stores and control the Plano grams, presentation, availability of products, and sales reflecting the Merchandise plan.
• Organize and analyze competitor and Market survey, and valid corrective action plans.
• Ensure a good communication with the stores and the suppliers. Independently respond to letters and general correspondence.
• Control the data information management, e.g. negative margin, new product, pricing update.

Business Development Manager at AAL MIR TRADING CO.L.L.C. UAE
  • United Arab Emirates - Dubai
  • June 2009 to June 2011

• Locates&proposes potential business deals by contacting potential partners; discovering and exploring opportunities.
• Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
• Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Responsible for the overall sales strategy of assigned area and routes..
• Also responsible for: Business review, business meetings(presentations), annual rebates agreements, launching new products, activities & implementation of the planogram.
• Developing the business in the Accounts such as: Carrefour Group, LULU Group, Co-ops, Spinney’s, Aswaaq, EPPCO&ADNOC…
• Building brand/s Image of the Company.
• Developing trade channels and business to ensure growth
• Identifying new market/new product/new goals
• Accounts/Clients Development and Sales enhancing
• Communicate with all sales force in the development of activities on existing customers.
• Ensure physical involvement in operation of route when staff shortages arise.
• Establish and develop relationship with the customer organization with the dual objectives of ensuring the best possible level of services.
• Responsible for maintaining relationships with the current partners.
• Set targets to increase minimum commitment and introduce new products and opportunities to all of the current partners.
• Maintain customer satisfaction and loyalty and maximize opportunities with each partner.

Key Accounts Manager at Al Khayyat Investments- Alphamed Co. LLC
  • United Arab Emirates - Abu Dhabi
  • November 2004 to June 2009

• Achieve monthly, Quarterly & Yearly Sales Targets
• Responsible for Abu Dhabi & AL AIN “A Class” Market like Carrefour, CO-OP’s etc… and generating new markets and introduced branded products.
• Monitoring a well trained team of Merchandisers & Sales Reps. in the mentioned above market.
• Communication and dealing with outlets managers regarding the implementation of new promotions and newly listed products.
• Supporting the customers with best solutions in case of any urgent requirements.
• Checking stock availability and arranging required products transfer from Dubai Main Store.
• Developing business by listing new products, running monthly promotions and dealing with new customers
• Coordinating with Customer accounts to ensure cheques collection on time.
• 100% On Shelves availability.
• Ensuring products are merchandised as per company standards.
• Trying to provide better promotions and distribution for the products as per market requirements and business growth to ensure customer satisfaction.

Accounts Manager at Federal Foods – UAE
  • United Arab Emirates - Dubai
  • December 2002 to November 2004

• Achieving Monthly, Quarterly & Yearly Sales Targets
• Responsible for processing orders, issuing a weekly order status report and order follows.
• Maintain the company’s existing clients by providing excellent support services to ensure customer satisfaction and developing new ones. Develop and maintain a well-coordinated internal relationship with key decision makers within the organization
• Conduct weekly review of promotional activities to enhance the motivation and identify development potential to maximize the profit of the organization and clients’ satisfaction
• Answer the clients’ questions and ensure their problems are resolved; conduct follow-up tasks.
• Communication and dealing with outlets managers regarding the implementation of new promotions and newly listed products.
• Handle credit sales with EPPCO sites and other class A & B outlets like Carrefour, LULU, Coops…
• Develop relationships with loyal clients; ask for their feedbacks and provide feedbacks to the marketing units for purpose of enhancing the quality of service
• Ensure clients’ demands to be satisfied
• Receive and answer calls from the clients or client service units in relation to the clients’ requests or questions
• Prepare and make report on market analysis, competitor analysis and market trends

Education

Master's degree, Marketing Management&Business Administration
  • at Nixon University
  • March 2005
Diploma, Architectural Engineering Design
  • at National School
  • June 2001
Bachelor's degree, Marketing Management&Business Administration
  • at Nixon university
  • March 2001
Diploma, Chief Accountancy
  • at National School
  • October 2000

Specialties & Skills

Customer Orientation
Leadership
Sales Management
Retail Management
Familiar on using Oracle Systems
Quantitative Analysis- Expert
Daily Sales Reports
MS Word, Excel, Access, Power Point

Languages

English
Expert
Arabic
Expert