Ceo
HUB MEDIA
Total years of experience :17 years, 7 Months
Universal Media (IPG Group), Doha, Qatar
Senior Media Manager 10, 2011 - 10, 2013
Planning
• Budget management and planning & buying skills
• Developed media reviews / recommendations for key accounts to meet their brief objectives
• Developed media strategies to clients ensuring a proper communication & directional plan well delivered
• Handled clients planning & buying such as ( Aspire Zone Foundation, Qatar
• Olympic Committee, Aamal, Al Mana Motors (FORD), Al Kass TV, Coca Cola, MasterCard
• Developed Online / web & mobile media plans & rationales
• Participating in new business development projects, pitches & tenders
• Consumer Insight Knowledge
• Assisted in the revenue margin growth of the office
• Liaise with media suppliers to ensure an excellent relationship
• Ensure all campaigns are being executed properly
• Continuous meeting with clients to keep on track of their campaigns
• Presented to clients all Media Rationales, plans and recommendations
• Assisted a team in how to develop and execute plans and use planning software's
• Reporting directly with daily contact to the General Manager
Starcom MediaVest Group, Jeddah, KSA 10, 2005 - 08, 2011
Media Supervisor
* National Commercial Bank (NCB)
* General Motors
* Samsung
* Emirates Airlines
* Rabea Tea
Competitive Analysis
* Prepared monthly reports that reflects Market Analysis & Forecast
* Calculating the efficiency of the media plan implemented / SOE vs. SOV reports
* Activity reports shared with the client/ monitoring competitors activities on daily and weekly basis with depth analysis on the market trend
* Submitting Quarterly reviews via reflecting brands development & positioning in terms of spend & media effectiveness / levels
* Maintain good business relationship with suppliers and media owners to ensure effective media buys
* Assisted on other key accounts on an executional level like Showtime, Cartier & Damac.
* Online Competitive reports to be shared with the client on regular basis, reflecting the best performing websites / portals in terms of delivery.
Planning
* Developing Directional strategies reflecting the purpose of the campaign, media recommendations, and a holistic detailed media approach exposing the levels and the overall media budget, based on the clients marketing objective.
* Developed Media plans for both Electronic and Print Media for NCB brands, Rabea tea & General Motors.
* Handled the media of NCB major brands like Brokerage & Mutual Fund (NCB Capital)
* Prepared Rabea tea Electronic campaigns.
* Analyzed print and Electronic media reach for effective brand awareness.
* Pre and post campaign evaluation; campaign efficiency calculated after airing,
(TV Optimization) reflecting GRP levels versus media weights.
* Continuous meetings with all mentioned clients in order to keep them posted, and to maintain an excellent business relationship.
* Attended regional meetings for General Motors in Bahrain, Jeddah & Riyadh following next steps and new initiatives.
* Attended regional meetings for NCB - Capital in UAE, discussing annual plan initiatives and best creative executions.
Ipsos - Stat, Jeddah, KSA 4, 2005 - 8, 2005
Research Assistant: (Advertising research division)
* Projects coordination internally with the data collection and data processing teams
* Preparation of coding lists
* Preparation of reporting templates
* Day to day interaction with clients
* Attending presentation with Ipsos senior staff