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Raed AlTarawneh, General Manager

Raed AlTarawneh

General Manager·Hi Phone Telecom

United Arab Emirates

High school or equivalent, finance executives

Work experience

Total years of experience: 25 years, 6 months

General Manager

February 2019 - March 2021

Hi Phone Telecom

Dubai, United Arab Emirates

February 2019 - March 2021

Company industry:
Telecommunications
Job role:
Management

General Manager

February 2019 - March 2019

HiPHONE TELECOM

United Arab Emirates

I found this job using Bayt.com

February 2019 - March 2019

Leading mobiles & accessories retailers with over 36 point of sales with more than 200 team members
presented in the UAE leading malls
• Annual sales budgeting considering other business channels (Retail, Corporate, E-commerce sales channels).
• Formulate and execute company’s strategic plan (Sales, Purchasing, Products development, and Inventory
management)
• Set and achieve key performance targets for sales, delivery, cost, expenses, and other measurements of
operational performance.
• Identify, create, and develop new business opportunities, sourcing of new products, market feasibility study
and principal management.
• Manage all sales-related activities covering setting and strictly monitoring of sales targets and ensures
accurate delivery of products in all sales channels.
• Developing the purchasing process avoiding overstocking the points of sales.
• Communicate operational/sales results, activities, etc. to executive management and provide
recommendations and plans for ongoing improvement.
• Formulate performance measures, parameters, and targets, in line with the business objectives and agreed
every year on performance review, with targets set for the subsequent year.
• Coordinate with the CEO for all operation priorities & objectives and long & short-term business plans.
• Margin improvement followed with product extension applied on-demand categories.
• Malls communications (new locations, rent reductions, incoming projects).
• Review & control HR operational issues (JD’s, KPI’s & KRA, SOP, Back office policies, incentives) ensure inline
with business needs.

Company industry:
Telecommunications
Job role:
Management

Head of Retail

June 2013 - June 2018

Swiss Arabian Perfumes Group

United Arab Emirates

I found this job using Bayt.com

June 2013 - June 2018

• Annual & monthly sales budget vs target benchmark followed with new business channels.
• Annual stock budget (products, categories, new launches) meets sales budget.
• Develop strategic planning, new business channels & new stores opening, SOP, brand & pricing positioning,
and market development research.
• Managing over 280 team members considering 14-line managers.
• Marketing roadmap across enhancing the business to achieve significant turnover and profitability in varies
regions during the difficulties of business trends meet branding guidelines.
• Business agreements & franchises, negotiation with mall contacts.
• Conceptualize and support implementation (customer loyalty system, seasonal activities & promotions, Brand
launching) with related marketing & communication strategies.
• Manage product lines/movement and coordinate with the brand department for product development.
• Monitor market share evolution and tracking market & c competitor’s activities & products.
• Stock monitoring, product movement, and stock liquidation action for low-rated sales movement.
• Target monitoring, benchmark shops & team-wise reviews, and clarify sales factors (products, customers profile,
footfall, team, and marketing activities).
• Developing and implementing regional products launching activities, with related ATL and BTL Marketing
activities (campaigns, shop-in-shop deployment, managing and implementing merchandising guidelines).
• Implementation of executing new product launch, with higher sales margin through high end & luxury
finishing meet higher customer segments.

Company industry:
Industrial Production
Job role:
Management

Country Manager

April 2010 - February 2013

i2 Mobile / Itsalat International Co

United Arab Emirates

April 2010 - February 2013

Plan and direct the operation excellence retail division in terms of formulating policies SOP’s, sales budget
tracking, new startup branches, brands performance, and staff development as assigned tasks.
• Financial and profitability cost controls with recommendations for sales budgets per area/branches, and
monitoring business benchmark.
• Review shops/team KPIs and performance (sales targets, inventory movements with related promotions
activities, brand guidelines.
• Benchmark shops against each other, set & clarify objectives and identify best practices monthly.
• Review salaries and incentive for teams in liaison with finance and HR applied with recommendations wherever
required.
• Oversee in-store operational activities to enhance operation excellence through scheduled and unscheduled
visits to shops.
• Liaise with brand managers all marketing activities within calendar promotional events and mall activities.
• Oversee effective stock management & visual merchandising of shops and provide necessary direction and
training to ensure consistent and timely refreshing of visual displays.
• Ensure proper motivation and coaching for shops team, and receives necessary

Job role:
Management

Regional Retail Manager

June 2006 - February 2010

KSA

United Arab Emirates

June 2006 - February 2010

Working to design and build up a regional retail sales process, and standard concept strategy.
• Executed the sales strategy through leading and coordinating specific vendor’s sales target planning to
develop retail sales activities.
• Analyzing business evaluated competitive challenges and identified opportunities for growth through
vendor’s business partners.
• Responsible for continuously monitoring the development of retail business in each territory in terms of market
share, distribution, visibility and product mix.
• Responsible for providing a continuous/cohesive flow of market intelligence from the markets in his territory on
competitor activities and pricing, market characteristics and trends, price waterfalls, benchmarking reports,
distribution and visibility.
• Responsible for initiation and co-ordination of any country specific support activity to achieve objectives
agreed upon in the Business-Marketing plans.
• Maintaining completed retail process to all activities, coming up with automated system measuring (Stock
Orders, Logistics, Monthly staff/showrooms evaluation system, pricing structure).

Company industry:
Construction & Building
Job role:
Management

Retail Sales Manager

October 2000 - May 2006

Aptec Gulf L.L.C

United Arab Emirates

October 2000 - May 2006

Authorized distributor for Nokia & Sony Ericsson.
• Build and orchestrated the retail division & corporate sales channels for Aptec Mobiles.
• Implementing standard & coherent operating procedures within secured guidelines aligned with company
sales strategy.
• Apply business planning & target budgeting based on market segments in the telecom field, followed with
vendor’s business strategy.
• Direct responsibilities for stock forecasting meet sufficient stock level meet sales target concentrating on fast
profitable stock movement.
• Pricing control meet market competition and aligned with desired margin.
• Implementation of processing new retail rules & sales policies to meet vendors/sales guidelines.
• Implementation of showrooms/team evaluation strategy measured with sales benchmarking with direct team
monitoring ensure aligned with sales target.
• Implementation for unique retail added values compare to other competitors.
• Established corporate sales channels with government & simi-governments companies, banks.

Job role:
Sales

Retail Sales Manager

October 1997 - August 2000

Global Link Communication

United Arab Emirates

October 1997 - August 2000

Responsible for retail sales division (Telefonica & Radio Shack)
• Responsibilities & KPI’s will be provided upon your inquiries.

Company industry:
Retail & Wholesale
Job role:
Sales

Store Supervisor

August 1994 - July 1997

Jordanian Investment & Supply – Safeway Stores

Jordan

August 1994 - July 1997

Responsibilities & KPI’s will be provided upon your inquiries.
All experiences reference & necessary details will be provided upon inquiry.

Job role:
Sales

Education

London Business School

January 2014

January 2014

High school or equivalent, finance executives

United Arab Emirates

-

The University Of Jordan

June 1994

June 1994

Bachelor's degree, Administration And Business Administration

Jordan

Skills

Warranty
Expert
Warranty
Expert
Administration
Expert
Administration
Expert
Wholesale
Expert
Wholesale
Expert
Vendor
Expert
Vendor
Expert
Acting
Expert
Acting
Expert
BUDGETING
Expert
BUDGETING
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
MARKETING
Expert
MARKETING
Expert
POLICY ANALYSIS
Expert
POLICY ANALYSIS
Expert
PRICING
Expert
PRICING
Expert
RETAIL
Expert
RETAIL
Expert
RETAIL SALES
Expert
RETAIL SALES
Expert
SALES
Expert
SALES
Expert
STRATEGIC
Expert
STRATEGIC
Expert
BENCHMARKING
Expert
BENCHMARKING
Expert
Warranty
Expert
Warranty
Expert
Administration
Expert
Administration
Expert
Wholesale
Expert
Wholesale
Expert
Vendor
Expert
Vendor
Expert
Acting
Expert
Acting
Expert

Languages

Arabic
Expert
English
Expert

Hobbies

  • Badminton, Volleyball, Cooking