Raed Nser

• Lead a multidisciplinary team of over 60 employees specializing in sales, business development, service & support, scientific consultation, and commercial strategy across the Middle East and North Africa.
• Provide high-level consultation in molecular diagnostics (MDx), life sciences, genomics, and IVD markets, aligning solutions with regional needs.
• Oversee commercial, technical and scientific support for a diverse portfolio, including infectious disease diagnostics, oncology, inherited disorders, and advanced molecular technologies (Multiplex, RT-PCR, Digital PCR, Microarray, NGS, etc.).
• Drive strategic initiatives in pathology, molecular pathology, molecular biology applications, and in-vitro diagnostics (IVD) compliance and regulatory affairs.
• Expand business operations in specialized sectors such as point-of-care (POC), point-of-need (PON) testing, forensic molecular analysis, and human identification (HID).
• Develop and execute tailored solutions for food safety, veterinary molecular testing, OEM partnerships, customized genomic services, and products and production Lines.
• Build strategic alliances with commercial partners, key opinion leaders (KOLs), and institutional clients in public and private sectors across the MENA region.
• Lead market analysis and go-to-market strategies (G2M) for innovative genomic technologies & bioinformatics platforms.
+ Key Areas:
1. Molecular Diagnostics MDx - Infectious Diseases, Oncology, Inherited Diseases (Reagents and Instruments) - most wide range Technologies: Multiplex, rt-PCR, Micro-Array, Digital PCR, NGS, ...etc
2. Pathology & Molecular Pathology.
3.Life Sciences LS and Molecular Biology (Reagents and Instruments)
4. In-Vitro Diagnostics and Regulatory Affairs IVD Industry
5. Genomics and Bioinformatics NGS and BioX
6. Point of Care POC
7. Point of Need PON
8. Molecular Forensics and Human Identification (HID)
9. Molecular Food and Vet Testing,
10. OEM and Customization,
11. Genomic Services.

• Strategy: Implement the Company strategy through specific territory plans which have to be aligned with the various Commercial Partners, with responsibility for the specific portfolio and market segment. Develop tactical plans to deliver company goals. Support and make sure marketing have the input from market to create global strategy. Strengthening of brand awareness/recognition in the Middle East and Africa. Managing of the relationship with commercial partners
• Customer Focus: Through consultative activities through product demonstrations and technical consultancy, enhance customer satisfaction and increase our competitive advantage while building trust and relationships with customers. Maintain and develop strong relationships with key customers and references. Technical service support, troubleshooting for commercial partners and end users
• Planning: Develop and integrate an effective portfolio business plan with appropriate team members in the assigned territory to enable our commercial partner. Generation of new sales leads for the commercial partners
• Business/Markets: Drive and initiate development of new business opportunities and references. Building of network of key opinion leaders and reference customers. Conduct seminars/exhibitions and increase number of strategic partnerships within market. Communicate market information through business teams, CRM market feedback, and/or other approved channels. Marketing initiatives, organization of workshops, congresses and regional industry gatherings. Product and application trainings for commercial partners and end customers
• Manage Resources: Involve and support team members to achieve mutual company and commercial partner goals and objectives. Daily use of CRM database for input and output of customer information to increase market effectiveness. Meet expense budget guidelines. Utilize communication channels to ensure effective communication across all involved stakeholders

- Responsible for the sale of the entire QIAGEN molecular product lines especially in Diagnostics and Applied test (Food Safety and Veterinary Diagnostics).
- Building a high-level relationships and networking all levels within the Key and Strategic organizations and must have an intimate understanding of a customers molecular and financial objectives.
- Responsible for creating and implementing comprehensive account specific strategies and executing the appropriate tactics for each specific customer.
- Responsible for implementing and maintaining the effectiveness of the quality/regulatory system.
- Develops and execution of sales support and Area Marketing activities relating to assigned products or market segments. Provides direction and input to internal operational groups relating to product support and/or product development activities.
- Manage all relevant products around instruments for QIAGEN (QIASymphony RGQ, QIACube, EZ1 Adv. XL, QIAgility QIAxecel, QIAxpert and Payromark).
- Work with Marketing, Product and Scientific Marketing Managers in area and regions to support any business relevant activities.
- Interface with country sales QIAGEN marketing organizations proactively communicating and coordinating efforts, e.g. studies, internal and external trainings, customer meetings and exhibitions.
- Align with service and support organizations for product releases and updates.
- Analyze market data including competitive activity and regulatory requirements.
- Contact with Area and Global marketing teams to feedback development needs.
- Capability to identify and focus on customer needs to create and maintain highest level of customer satisfaction.
- Timely completion of training requirement in pilgrim smart train plan and conduct customer training at customer sites or in QIAGEN training facilities.
- Acquire necessary product knowledge, training and presentation skills for efficient and effective training to QIAGEN customers.

*Sales, Marketing, Quality, Technical and Service Support for the following Abbott Molecular Division (AMD) Technologies:
1. Real-Time PCR (m2000 System)
2. FISH Technology (Vysis Reagents and Instruments)
3. Sequencing (ABI Capillary Sequencers)
4. Bead Array (Luminex)
5. Bioidentification and Mass Spectrometry (PLEX-ID)

*Duties & Responsibilities:
1. Collecting detail information of products & its competitors.
2. Presentation of products in detail & Convincing Clients (Catalogue Presentation/ PowerPoint Presentation).
3. Demonstration of Instrumentation & Test.
4. Submits quotation to clients & follow-up them until successful deals are closed.
5. Visits frequently regular customers as follow-up on upcoming projects or potential sales.
6. Establishes and develops adequate relationship with new customers.
7. Orders the equipment from the mother companies after closing the sales deals.
8. Arranges equipment delivery to customer in coordination with production & logistics.
9. Prepares the related invoices for delivery (Machines & Reagents).
10. Performed day-to-day product sales, marketing, and service activities.
11. Maintain good relation with clients & look after for client satisfaction in order to on-going the business which is the key elements to the best application of the main rules of “customer relation, customer support & customer Satisfaction”.
*Sales, Marketing, Collection, Training, Application & Maintenance for the following mother companies:
1. Ortho-Clinical Diagnostics OCD, a \]&\] Company: Chemistry, Immunodiagnostic, Immunohaematology & Blood Banking, & Cancer Diagnostics Analyzers.
2. HORIBA-ABX: Hematology Analyzers.
3.TECAN: Automated ELISA Analyzers.
4. Trinity Biotech: Reagents & Instruments For ELISA & Immuno-Diagnostics Kits.
5. Biotek: For ELISA & Flouresence Machines.
6. EquiPar & DiaLab: For all ELISA & Immuno-Diagnostics Kits.
7. d - Vac: For Blood Collection System.
8. Barkey: For Blood Warming & Thawing.
9. Biotechnology & Medical Services BMS: For All LAB Accessories.
10. EUROLyser Diagnostica Point-Of-Care: For Clinical Chemistry and/or drug of abuse tests.
11. CERUS Corporation (Intercept Blood System “Intercept & Protect”): For Plasma & Platelets Units Sterilization.
12. HUMANMEDITEK: For Plasma Sterilization.

Working as a genetics researcher Between Research Centre, Cytogenetics and I.V.F. Unit.
Participated & Associated in a research project depending on P.G.D. techniques for 10 families having more than one children suffered from one of two Syndromes (Down and/or Thalassimia), to make a new progeny & generations, from the same mother & father, empty from these inherited diseases.