Head of Marketing
Wasalt - Dar Al Arkan
Total years of experience :13 years, 11 Months
In a business-critical role making a substantial contribution to the company's future growth
• Responsible for all corporate marketing, researching, and planning campaigns, including the delivery and results of key strategic initiatives
• Managed branding efforts by applying Bayut's brand standards to all marketing channels using Bayut's proprietary project management system
• Directed and coordinated all public relations, promotions, and special events efforts. Led the marketing team and contributed to day-to-day marketing activities
• Work closely with senior management to understand the company objectives and market products and services of the company
• Working with the senior management in business development Coordinating with client representatives
• Training the team to maintain client relations
Lead the marketing function, Responsible for generating pipeline. Oversee all marketing efforts, including the outbound Sales Development Rep (SDR) team. Set packaging and pricing strategy
• Executive leadership for the marketing, brought in to grow this rapidly growing start-ups market presence
• Assessed data, ROI, industry trends and rapid testing iterations to launch new campaigns and, optimize current marketing campaign performance
• Established inbound and outbound demand generation marketing and sales funnels and provided detailed analytics on the customer lifecycle and key lead demographics
• Built content and marketing strategy with new brand messaging across web, emails, PR, social, organic, events, and paid channels
• Established marketing from the ground up with an end-to-end marketing strategy that included launching and refining new marketing channels, developing customer lifecycle and sales processes
Served as the head of marketing and e-commerce, which is responsible for the digital transformation across Al Sabhan brands, including digital platforms, eCommerce, digital marketing, and CRM
• Orchestrated P&L management, marketing, and promotion calendars, digital acquisition strategies, affiliates, SEM, SEO, customer contact strategies, email retargeting, social media, and website merchandising
• Identified and developed rapid-growth strategies focused on people, processes, and technology; Originated and implemented a modern eCommerce experience and infrastructure, and affiliates to grow brand loyalty
- Review Marketing Budgets and contribute to managing financial aspects of marketing tasks within given budgets.
- Developing annual & short-term marketing plans.
- Monitor CRM database and produce weekly reports.
- Executing mass email & SMS campaigns of off-plan & ready properties.
- Managing Google Ads \[ Adwords \] - PPC & display campaigns and measure ad effectiveness and optimize it.
- Managing Facebook Ads - Behavioural segment campaigns.
- Managing websites, including content writing, coding, UI/UX experiments, and updates.
- Developing and optimizing landing Pages experiment with A/B testing.
- Managing SEO (search engine optimization) and analysing traffic insights and trends using Google Analytics.
- Oversees all communications, public relations, and promotional activities for the company, This includes design, production, and distribution of print materials in Arabic and English.
Led small team to market custom high-quality templates in local and global markets, based on PPC, professional social media channels, and email campaigns.
More than 90 Successfully projects with multiplex tasks “+1500 hours”
Successfully worked, managed and coordinated multiplex web design, marketing, and developing projects from concept through completion. Collaborated with clients to create vision, conceive designs, and consistently meet deadlines and requirements.
Created and conducted highly persuasive sales and marketing presentations.
Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
Key Achievements:
Successfully completed client projects worth up to $30, 000.00
Provided great quality with score of 4.7/ 5 all the time feedback.
Established trusting relationships with more than 60 deferent clients.
Won Bronze Egypt Web Academy Award for Education Sites (Minia Surgery, for Minia University).
Bachelor of Administrative information systems - General grade: Good “ 73% “, 2007 - 2011 Higher Institute for Computer Sciences and Business Administration, Egypt