Rafay Naeem, Assistant Manager - Sales Applications

Rafay Naeem

Assistant Manager - Sales Applications

Engro Foods s/o Royal Friesland Campina

البلد
باكستان - كراتشي
التعليم
ماجستير, Marketing
الخبرات
10 years, 7 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :10 years, 7 أشهر

Assistant Manager - Sales Applications في Engro Foods s/o Royal Friesland Campina
  • باكستان - كراتشي
  • أشغل هذه الوظيفة منذ يناير 2016

• Managing all secondary sales and marketing applications (leading a team of 20+ direct reports nationwide)
• Directly Reporting to Distributor Excellence; Streamlining and optimizing sales and distribution practices nationwide
• Managing Data Mapping, Information Dissemination and Channel Transformation across the Sales and Marketing function
• Managing BI and Data Analytics across the sales function
• Data Analytic and Reporting for Key Stakeholders (Nielsen Retail Audit, UHT dispatches and Secondary Sales)
. Business Analysis and strategic implementation of projects that lie under the umbrella of distribution excellence such as distribution expansion, relationship management and P & L analysis

Sales Automation Executive في Nestle Pakistan Limited
  • باكستان - كراتشي
  • أغسطس 2013 إلى سبتمبر 2015

• Ensuring Nestle Pakistan Distribution Management System (NDPMS) is fully implemented and operational across all distributions

• Nielsen Category Analysis (WOOS, NH, WH, SISH, VS) for all major categories like JNSD, Tea Whitener, All Purpose Milk, Nutrition and Culinary

• Weekly reporting on Numeric Achievement, Sales Fundamentals KPI’s (Drop Size, Channel Wise Numeric, Invoicing and Channel Growth)

• Special Analysis Projects on In - Call Execution, Customer Facing Supply Chain, PPP Drives, RTM and Chiller Throughput

• Development of NPDMS Mobile App for Order Booking and Tertiary Sales Monitoring (Android OS)

• Data Analytic and Reporting for Key Stakeholders (Nielsen Retail Audit and Secondary Sales)
• Integration of NPDMS with Burque Information System (Leading Distributor of Nestle Pakistan)

• Channel Management, Cleansing and Data Mapping

الخلفية التعليمية

ماجستير, Marketing
  • في Institute of Business Administration, Karachi
  • ديسمبر 2016
بكالوريوس, Computer Science
  • في Institute of Business Administration
  • مارس 2011

Specialties & Skills

Business Analytics
Business Analysis
Retail Systems
Sales Excellence
Sales Team Management
Presentation Skills
People Management
Sales Management
Big Data Analytics
Advance Analysis

اللغات

الانجليزية
متمرّس
الأوردو
متمرّس

العضويات

IBA HR Club
  • Member
  • March 2010
IBA-TECH Newsletter Committee
  • Member
  • March 2010
The Citizen Foundation
  • Mentor
  • January 2017

الهوايات

  • Cricket
    Member, IBA Cricket Team (2008)
  • Reading Books
    Paulo Coehlo, Dan Brown